Friends with Benefits (song)
| "Friends with Benefits" | ||||
|---|---|---|---|---|
 | ||||
| Single by KSI and MNDM | ||||
| from the EP Jump Around | ||||
| Released | 29 July 2016 | |||
| Length | 2:46 | |||
| Label | ||||
| Songwriter(s) |
| |||
| Producer(s) |
| |||
| KSI singles chronology | ||||
| ||||
| Music video | ||||
| "Friends with Benefits" on YouTube | ||||
"Friends with Benefits" (commonly abbreviated to its initials "FWB") is a song by British YouTuber and recording artist KSI and Dutch record production trio MNDM. It was released on 29 July 2016 by Island Records as the second single from KSI's second extended play (EP), Jump Around (2016). The song's lyrics centre around engaging in a no-strings-attached relationship.
"Friends with Benefits" debuted at number 69 on the UK Singles Chart. The song's music video was released on 5 August 2016 and stars KSI alongside a no-strings-attached friend in a series of silly vignettes which show the pair dressing up as various characters to illustrate some choice lyrics from the song. Scenes include KSI dressing up as Elvis Presley, Jimi Hendrix and Kendrick Lamar.
Background and release
[edit]
"Friends with Benefits" was written and recorded during a recording studio session in Amsterdam, Netherlands, in February 2016, as documented in KSI's YouTube vlog titled "Amsterdam Music Trip".[1] On 18 July 2016, KSI revealed the song's title, cover art and release date via his social media pages.[2][3] "Friends with Benefits" was released for digital download and streaming on 29 July 2016 by Island Records, a division of Universal Music Group.[4][5]
Music video
[edit]The music video for "Friends with Benefits" was filmed in the United States in the summer of 2016. It was released to KSI's YouTube channel on 5 August 2016 and has received 50 million views.[6][7] The video's opening scenes show KSI and several of his Laid in America (2016) co-stars, including Caspar Lee, Alex Wassabi and Gerry Bednob, exiting a limousine upon arrival at a premiere of their film, before walking down a red carpet.[8]
The remainder of the video stars KSI alongside American model Jena Frumes, who plays the role of his no-strings-attached friend, in a series of silly vignettes which show the pair dressing up as various characters to illustrate some choice lyrics from the song.[9] Scenes show the pair dressing up as penguins, a bride and a groom and a pimp and his girl, as well as KSI dressing up as an old man, Tony Montana from Scarface, Elvis Presley, Jimi Hendrix and Kendrick Lamar.[9][10] At the end of the music video, there is a 15 seconds-long teaser of the music video for KSI's next single "Jump Around" (2016), featuring American rapper Waka Flocka Flame, which was later released on 3 October 2016.[11]
Commercial performance
[edit]In the United Kingdom, "Friends with Benefits" debuted at number 69 on the UK Singles Chart.[12] The song dropped to number 78 the following week, before dropping out of the chart.[12] "Friends with Benefits" also debuted at number 12 on the UK Hip Hop and R&B Singles Chart and spent a total of seven weeks on the chart.[13]
Credits and personnel
[edit]Credits adapted from Tidal.[14]
- KSI – songwriting, vocals
- MNDM – production
- Sway – production, songwriting
- DJ Turkish – production, songwriting, mixing, mastering
- Charles Cook – production, songwriting
- Faried Jhauw – production, songwriting, drums, recording engineering
- Kris Coutinho – songwriting, drums, recording engineering
- Rutti Cruise – recording engineering
- Denise Kroes – additional vocals
- Gia Re Lodge-O'Meally – additional vocals
Charts
[edit]| Chart (2016) | Peak position |
|---|---|
| Scotland (OCC)[15] | 43 |
| UK Singles (OCC)[16] | 69 |
| UK Singles Downloads (OCC)[17] | 45 |
| UK Hip Hop/R&B (OCC)[13] | 12 |
Release history
[edit]| Region | Date | Format(s) | Label(s) | Ref. |
|---|---|---|---|---|
| Various | 29 July 2016 | [4][5] |
References
[edit]- ^ "Amsterdam Music Trip". 27 February 2016. Retrieved 29 July 2016 – via YouTube.
- ^ MNDM (18 July 2016). "#Repost @ksi with @repostapp ・・・ 29th July..." Retrieved 29 July 2016 – via Instagram.
- ^ MNDM (25 July 2016). "#Repost @ksi with @repostapp ・・・ This Friday..." Retrieved 29 July 2016 – via Instagram.
- ^ a b "Friends With Benefits ‒ Single by KSI & MNDM". Apple Music. 29 July 2016. Retrieved 29 July 2016.
- ^ a b "Frends With Benefits ‒ Single by KSI & MNDM". Spotify. 29 July 2016. Retrieved 29 July 2016.
- ^ "KSI & MNDM - Friends with Benefits (FWB) Official Music Video". 5 August 2016. Retrieved 5 August 2016 – via YouTube.
- ^ MNDM (5 August 2016). "Video is online now!! Check it out, Link in Bio! @KSI vs @OfficialMNDM - Friends With Benefits #FWB #KSI #NetflixAnthem". Retrieved 5 August 2016 – via Instagram.
- ^ Spangler, Todd (25 July 2016). "Raunchy Comedy 'Laid in America' With YouTube Stars KSI, Caspar Lee Gets Release Dates". Variety. Archived from the original on 26 July 2016. Retrieved 5 August 2016.
- ^ a b Velez, Cat (4 October 2020). "KSI & MNDM 'Friends With Benefits' by Harrison Boyce". Promonews. Archived from the original on 27 January 2020. Retrieved 4 October 2016.
- ^ "Check Out KSI's Music Video For 'Friends With Benefits (FWB)' Here". MTV. 5 August 2016. Archived from the original on 7 August 2016. Retrieved 5 August 2016.
- ^ Trendell, Andrew (3 October 2016). "KSI unveils video for 'Jump Around' featuring Waka Flocka Flame". NME. Archived from the original on 7 June 2020. Retrieved 3 October 2016.
- ^ a b "KSI | full Official Chart History". Official Charts Company. Retrieved 5 August 2016.
- ^ a b "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 5 August 2016.
- ^ "KSI vs MNDM / Friends With Benefits / Credits". Tidal. 29 July 2016. Archived from the original on 16 January 2021. Retrieved 29 July 2016.
- ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 5 August 2016.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 5 August 2016.
- ^ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 5 August 2016.