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Lotto24

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Lotto24
Company typeJoint-stock company
Founded2010
Headquarters
Hamburg
,
Germany
Key people
Andrea Behrendt[1]
Carsten Muth
Revenue€ 87.3 million[2] (2021)
Number of employees
128 [2] (2021)
Websitehttps://www.lotto24.de

LOTTO24 is a reseller of state and charity lotteries on the Internet. The German company brokers tickets for various state lotteries under the LOTTO24 and Tipp24 brands. In addition the company has launched two charity lotteries of their own to promote educational projects. LOTTO24 is a company of the ZEAL Group. LOTTO24 shares were traded on the Frankfurt Stock Exchange from July 2012 to August 2021.

History

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LOTTO24 was founded in Hamburg in 2010.[3] The company was formed by spinning off the German business of the then international secondary lottery provider, now ZEAL Network SE.[4] On July 3, 2012, the company went public and was listed in the Prime Standard segment of the Frankfurt Stock Exchange.[5] In September 2012, LOTTO24 was one of the first private providers to receive state permission to sell lotteries on the Internet,[6] which was followed by advertising permission for TV and the Internet in March 2013.[7] In 2014, LOTTO24 became the first online lottery provider in Germany to publish mobile apps for iOS and Android, allowing lottery players to submit their picks via smartphone and tablet.[8] In May 2019, LOTTO24 was acquired by ZEAL Network SE and has since been part of the ZEAL Group.[9] LOTTO24 applied for the revocation of its listing with effect from 13 September 2021.[10]

Products

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State Lotteries

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As a licensed provider of state lotteries on the Internet, LOTTO24 offers the following lotteries and additional lotteries of the 16 German state lottery companies:

  • Eurojackpot (Tuesday & Friday)
  • Lotto 6 aus 49 (Wednesday & Saturday)
  • Spiel 77
  • Super 6
  • Glücksspirale
  • Keno
  • Deutsche Fernsehlotterie

Charity Lotteries

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The product portfolio includes charity lotteries like Deutsche Fernsehlotterie, freiheit+ and Deutsche Traumhauslotterie. The latter two lotteries were developed by the mother company ZEAL in cooperation with BildungsChancen gGmbH. Every ticket sold provides targeted support for educational projects.[11][12][13]

Lottery Clubs

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LOTTO24 offers participation in various lottery clubs. This allows players to buy tickets together with other people and increase their chances of winning.[14] Since 2023, players can also create their own game communities and determine the teammates themselves.[15]

Partnerships

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Since December 2012, LOTTO24 has been cooperating with the internet provider 1&1 and selling lottery products via its internet portals WEB.DE and GMX.[16] Since August 2022, LOTTO24 has been cooperating with the news provider n-tv.[17]

Player Protection and Identification

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Even though lottery games have a very low risk of addiction, LOTTO24 is committed to player protection and relies on technology-based solutions and measures.

Mindway AI

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LOTTO24 works with the Danish technology company Mindway AI on player protection. Mindway AI is an AI company outsourced to Aarhus University that uses artificial intelligence to develop player protection products. As part of its player protection measures, LOTTO24 uses Mindway AI's GameScanner. This is a fully automated technology for identifying problematic gaming behavior.[18]

NECT

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For the comprehensive protection of minors and the technology-based online identification of customers, LOTTO24 uses Nect Ident, a fully automated identification system based on artificial intelligence. Within a few minutes, customers can identify themselves using an identity document and a selfie video via app alone. The software detects digital manipulation attempts.[19]

Other

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As part of its marketing activities, LOTTO24 works with brand ambassadors. The German actor Sky du Mont was in 2022 a brand ambassador for the LOTTO24 brand[20] and the German TV host. Eva Brenner is a brand ambassador for Deutsche Traumhauslotterie.[21] The LOTTO24 clip of 2023 was directed by Jan Bonny.[22]

In May 2022, a LOTTO24 lottery club from North Rhine-Westphalia won the €110 million Eurojackpot.[23] Until then, this was the biggest lottery win in the history of the Federal Republic of Germany.[24]

References

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  1. ^ Robert Fletcher (2023-08-14). "Zeal names Bielski as new group CFO". igamingbusiness.com. Retrieved 2023-10-23.
  2. ^ a b Lotto24 AG: Jahresabschluss zum Geschäftsjahr vom 01.01.2021 bis zum 31.12.2021. Published in Bundesanzeiger, 25 April 2022.
  3. ^ "Website of Lotto24 AG". www.lotto24-ag.de. Archived from the original on 2015-03-09. Retrieved 2023-03-23.
  4. ^ Lotto24 strebt 2017 erstmals über die Gewinnschwelle. In: Börsen-Zeitung, 10 January 2017.
  5. ^ "Hoher Sofortgewinn für Aktionäre". Die Welt. 2012-07-04. Retrieved 2023-03-23.
  6. ^ Lotto24 erreicht wichtigen Meilenstein. In: Börsen-Zeitung, 26 September 2012.
  7. ^ Lotto24 AG: Jahresabschluss zum Geschäftsjahr vom 01.01.2013 bis zum 31.12.2013. Published in the Bundesanzeiger on 16 July 2014.
  8. ^ "Lotto24 AG: Glück to go: Lotto24 startet erste Lotto-App für ganz Deutschland". www.lotto24-ag.de. Archived from the original on 2016-09-19. Retrieved 2023-03-23.
  9. ^ Carsten Herz: Neues Spiel, neues Glück. In: Handelsblatt, 6 February 2020.
  10. ^ ZEAL Network SE: Jahres- und Konzernabschluss zum Geschäftsjahr vom 01.01.2021 bis zum 31.12.2021. Published in the Bundesanzeiger on 6 May 2022.
  11. ^ Kurz notiert. In: Die Tabak Zeitung, 18 March 2020.
  12. ^ Annabell Behrmann (2021-08-13). "10.000 Euro für die "Neue Akademie" in Norderstedt". Hamburger Abendblatt. Retrieved 2023-03-23.
  13. ^ Sabine Löwenberger (2022-05-25). "Lotterie-Vermittler ZEAL Network erhält deutsche Glücksspiel-Lizenz". casinoonline.de. Retrieved 2023-03-23.
  14. ^ See Pauline Reibe: Plötzlich Millionär. In: Hamburger Morgenpost, 18. March 2023.
  15. ^ George Miller (2023-01-31). "LOTTO24 launches "Play with Friends" Feature". europeangaming.eu. Retrieved 2023-08-31.
  16. ^ "Lotto24.de vertreibt über 1&1-Portale Web.de und Gmx.de". onetoone.de. 2012-12-14. Retrieved 2023-03-23.
  17. ^ "Lotto24-Produktportfolio ab sofort auf ntv.de spielbar". wallstreet:online. 2022-08-22. Retrieved 2023-03-23.
  18. ^ Sonja Çeven (2022-06-23). "Spielerschutz mit KI: Online-Lotto-Betreiber Zeal Network kooperiert mit Mindway AI". casinoonline.de. Retrieved 2023-03-23.
  19. ^ ZEAL Network SE: Halbjahresfinanzbericht nach WpHG zum Geschäftsjahr vom 01.01.2022 bis zum 30.06.2022, published in the Bundesanzeiger, 19 August 2022.
  20. ^ Stefan Schasche (2022-06-30). "Lotto24 startet millionenschwere TV-Kampagne mit neuem Testimonial". Werben & Verkaufen. Retrieved 2023-03-23.
  21. ^ "Laut Eva Brenner: DAS sind die Wohn- und Garten-Trends 2022 - "Interior goes Exterior"". ok-magazin.de. 2022-02-24. Retrieved 2023-03-23.
  22. ^ c/o Setzkorn Kemper: So sieht die bislang größte Kampagne von Lotto24 aus. In: horizont.net, 20 July 2023.
  23. ^ 110 Millionen Euro gehen nach Nordrhein-Westfalen. In: Die Welt, 23 May 2022.
  24. ^ "Vier Spieler aus Baden-Württemberg gewinnen Millionenbetrag". Eßlinger Zeitung. 2022-11-08. Retrieved 2023-03-23.
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