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List of presidents of entertainment of The CW

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The CW Television Network is a successor and rebrand of both the previous two operations of the network: The WB and UPN, both of which launched within one week of each other in 1995.[1]

UPN

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See also: History of UPN

Lucie Salhany (1995-1997)

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She moved back to Paramount as they were about to launch the United Paramount Network, also known as the UPN—which later merged with The WB.[2] Salhany was chief executive officer of UPN from 1995 to 1997.[3]

Dean Valentine (1997-2002)

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Dawn Ostroff (2002-2006)

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From 2002 to 2006, Dawn Ostroff served as president of the UPN Network, a subsidiary of CBS, where she developed the popular reality series America’s Next Top Model, along with other programs including Veronica Mars, Star Trek: Voyager, WWE SmackDown, Girlfriends, Moesha, Everybody Hates Chris and Dilbert.[4] From 1996 to 2002, she served as executive vice president of entertainment at Lifetime Television and led the network to rise from sixth to become the #1-rated cable network in prime time.[5][6]

The WB

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See also: History of The WB

Garth Ancier (1995-1999)

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In 1994, Ancier re-teamed with Fox colleague Jamie Kellner and Warner Bros. CEO Barry Meyer to launch The WB as its chief programmer from 1994 to 1999, where he helped put 7th Heaven, Dawson's Creek, Charmed, Buffy the Vampire Slayer, The Steve Harvey Show and The Jamie Foxx Show on the air.

Susanne Daniels (1999-2003)

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She developed TV shows such as Dawson's Creek, Buffy The Vampire Slayer, and Gilmore Girls

While at The WB, Daniels co-authored the book Season Finale: The Unexpected Rise and Fall of The WB and UPN along with Cynthia Littleton.[7]

David Janollari (2003-2006)

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The CW

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See also: The CW

Dawn Ostroff (2006-2011)

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Beginning in 2006 after the merger of UPN and The WB, Ostroff was president of entertainment for The CW Ostroff was in charge of programming, digital initiatives, branding, marketing, research and sales. As president, she developed several TV series, including Gossip Girl and The Vampire Diaries.[4][8]

Mark Pedowitz (2011-2022)

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Mark Pedowitz replaced Dawn Ostroff in 2011, who had been the Head of Entertainment since the network's inception in 2006. Pedowitz oversaw all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity.

During his tenure, Pedowitz focused on trying to broaden the audience for The CW, increased the diversity at the network, launched the Arrowverse, developed several franchised other TV series including The 100, Riverdale and its spinoff Katy Keene, debuted reboots of Charmed, Dynasty, Roswell, and The Originals and spin-off Legacies, both part of The Vampire Diaries Universe, and also developed shows like All American and All American: Homecoming, Nancy Drew, and award-winning shows like Jane The Virgin and Crazy Ex Girlfriend. Under his tenure, and made the shows of the network available through The CW app. He also increased the amount of original programming, with the network airing shows on Sunday and Saturday, as well as during the summer.[9][10] Producer Greg Berlanti credited him with giving many shows that were not successful initially a chance in contrast to other networks[11][12][13]

The CW also during his tenure ended the 2014–15 season posting its highest average total viewership in a single television season since 2007–08 with 2.15 million viewers, a 12 percent increase in total viewership year-to-year; The CW also posted its highest seasonal demographic ratings among males ages 18–49 with a 0.8 share.[14]

He eventually became the longest-tenured head for a broadcast network and was promoted to the position of chairman and chief executive officer in January 2020,[15] before leaving The CW in 2022, amidst the acquisition of the channel by Nexstar Media Group and was replaced by Dennis Miller as President, and Brad Schwartz as President of Entertainment.

References

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  1. ^ Bill Carter (January 9, 1995). "THE MEDIA BUSINESS; 2 Would-Be Networks Get Set for Prime Time". The New York Times. Retrieved September 2, 2015.
  2. ^ Daniels, Susanne; Littleton, Cynthia (2007). Season Finale: The Unexpected Rise and Fall of the WB and UPN. New York: HarperCollins. pp. 157–. ISBN 978-0-06-134099-4. OCLC 136783001. Retrieved 2 May 2011.
  3. ^ Fabrikant, Geraldine (9 May 1997). "The Media Business: Chief of United Paramount Network Is Quitting". The New York Times. Retrieved 15 November 2015.
  4. ^ a b Fitzgerald, Toni (14 May 2010). "CW's challenge: Filling out its primetime: Upfront preview: Network is gaining in women 18-34". Media Life. Archived from the original on 17 June 2010. Retrieved 7 June 2010.
  5. ^ Broadcasting + Cable Author. "Dawn Ostroff, Featured Panelist, "Women of New York 2012"". Broadcasting+Cable. Retrieved 12 January 2020. {{cite news}}: |last1= has generic name (help)
  6. ^ . "Road to Muse: Honorees Dawn Ostroff, Mary Bailey & Abigail Disney". New York Women in Film and Television (Press release). 11 December 2014. Retrieved 12 January 2020.
  7. ^ "Books by Suzanne Daniels and Complete Book Reviews". Publishers Weekly. Retrieved October 11, 2019.
  8. ^ Fitzgerald, Toni. "CW in major revamp of its primetime". Archived from the original on 23 May 2010. Retrieved 7 June 2010.
  9. ^ Andreeva, Nellie (2018-02-14). "The CW Reclaims Sunday, Will Expand Its Schedule To 6 Nights In Fall 2018". Deadline. Retrieved 2023-11-08.
  10. ^ Andreeva, Nellie (2021-05-13). "The CW Expands Primetime Schedule To Saturday, Returns Weekday Afternoon Block To Affiliates". Deadline. Retrieved 2023-11-08.
  11. ^ Andreeva, Nellie (2022-10-03). "Mark Pedowitz Exits As Chairman & CEO Of The CW As Nexstar Acquisition Closes". Deadline. Retrieved 2023-11-08.
  12. ^ Goldberg, Lesley (2022-05-13). "Mad About The CW Cancellations? Blame Streaming, But Also Its Unusual Corporate Structure". The Hollywood Reporter. Retrieved 2023-11-08.
  13. ^ Goldberg, Lesley (2022-10-03). "Will Nexstar Erase Mark Pedowitz's Legacy From The CW?". The Hollywood Reporter. Retrieved 2023-11-08.
  14. ^ "The CW Delivers its Most Watched Season in 7 Years - Ratings | TVbytheNumbers.Zap2it.com". 2015-05-16. Archived from the original on 2015-05-16. Retrieved 2023-11-08.
  15. ^ Goldberg, Lesley (2020-01-10). "Mark Pedowitz Extends CW Deal, Promoted to Network CEO". The Hollywood Reporter. Retrieved 2023-11-08.
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