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List of most valuable brands

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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar list (2023)

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The 10 most valuable company brands in 2023 according to Kantar.[1]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 880,455
2 Google  United States 577,683
3 Microsoft  United States 501,856
4 Amazon.com  United States 468,737
5 McDonald's  United States 191,109
6 Visa Inc.  United States 169,092
7 Tencent  China 141,020
8 Louis Vuitton  France 124,822
9 Mastercard  United States 110,631
10 Coca-Cola  United States 106,109

Interbrand list (2023)

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The 10 most valuable company brands in 2023 according to Interbrand.[2]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 502,680
2 Microsoft Corp  United States 316,659
3 Amazon.com  United States 276,929
4 Google  United States 260,260
5 Samsung  South Korea 91,407
6 Toyota  Japan 64,504
7 Mercedes-Benz  Germany 61,414
8 Coca-Cola  United States 58,046
9 Nike, Inc.  United States 53,773
10 BMW  Germany 51,157

Brand Finance list (2024)

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The 10 most valuable company brands in 2024 according to Brand Finance.[3]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 516,582
2 Microsoft Corp  United States 340,442
3 Google  United States 333,441
4 Amazon.com  United States 308,926
5 Samsung  South Korea 99,365
6 Walmart, Inc  United States 96,842
7 TikTok  China 84,199
8 Facebook  United States 75,716
9 Deutsche Telekom  Germany 73,321
10 ICBC  China 71,828

Forbes list (2020)

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The 10 most valuable company brands in 2020 according to Forbes magazine.[4]

Rank Brand Country Brand value
(US$ billions)
1 Apple Inc.  United States 241.2
2 Google  United States 207.5
3 Microsoft Corp  United States 162.9
4 Amazon.com  United States 135.4
5 Facebook  United States 70.3
6 Coca-Cola  United States 64.4
7 The Walt Disney Company  United States 61.3
8 Samsung  South Korea 50.4
9 Louis Vuitton  France 47.2
10 McDonald's  United States 46.1

Most valuable brands over time

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Top 10 since 2007 (Kantar)

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The 10 most valuable brands every year since 2007 according to Kantar.

Year 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2007[5] Google General Electric Microsoft Coca-Cola China Mobile Marlboro Walmart Citigroup IBM Toyota
2008[6] Google General Electric Microsoft Coca-Cola China Mobile IBM Apple Inc. McDonald's Nokia Marlboro
2009[7] Google Microsoft Coca-Cola IBM McDonald's Apple Inc. China Mobile General Electric Vodafone Marlboro
2010[8] Google IBM Apple Inc. Microsoft Coca-Cola McDonald's Marlboro China Mobile General Electric Vodafone
2011[9] Apple Inc. Google IBM McDonald's Microsoft Coca-Cola AT&T Marlboro China Mobile General Electric
2012[10] Apple Inc. IBM Google McDonald's Microsoft Coca-Cola Marlboro AT&T Verizon China Mobile
2013[11] Apple Inc. Google IBM McDonald's Coca-Cola AT&T Microsoft Marlboro Visa Inc. China Mobile
2014[12] Google Apple Inc. IBM Microsoft McDonald's Coca-Cola Visa Inc. AT&T Marlboro Amazon
2015[13] Apple Inc. Google Microsoft IBM Visa Inc. AT&T Verizon Coca-Cola McDonald's Marlboro
2016[14] Google Apple Inc. Microsoft AT&T Facebook Visa Inc. Amazon Verizon McDonald's IBM
2017[15] Google Apple Inc. Microsoft Amazon Facebook AT&T Visa Inc. Tencent IBM McDonald's
2018[16] Google Apple Inc. Amazon Microsoft Tencent Facebook Visa Inc. McDonald's Alibaba Group AT&T
2019[17] Amazon Apple Inc. Google Microsoft Visa Inc. Facebook Alibaba Group Tencent McDonald's AT&T
2020[18] Amazon Apple Inc. Microsoft Google Visa Inc. Alibaba Group Tencent Facebook McDonald's Mastercard
2021[19] Amazon Apple Inc. Google Microsoft Tencent Facebook Alibaba Group Visa Inc. McDonald's Mastercard
2022[20] Apple Inc. Google Amazon Microsoft Tencent McDonald's Visa Inc. Facebook Alibaba Group Louis Vuitton
2023[1] Apple Inc. Google Microsoft Amazon McDonald's Visa Inc. Tencent Louis Vuitton Mastercard Coca-Cola

2000 (Interbrand)

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The 20 most valuable company brands in 2000 according to Interbrand.[21][22]

Rank Brand Country Brand value
(US$ millions) 		Rank Brand Country Brand value
(US$ millions)
1 Coca-Cola  United States 72,537 11 Marlboro  United States 22,110
2 Microsoft  United States 70,196 12 Mercedes-Benz  Germany 21,104
3 IBM  United States 53,183 13 Hewlett-Packard  United States 20,572
4 Intel  United States 39,048 14 Cisco  United States 20,067
5 Nokia  Finland 38,528 15 Toyota  Japan 18,823
6 General Electric  United States 38,127 16 Citi  United States 18,809
7 Ford  United States 36,368 17 Gillette  United States 17,358
8 Walt Disney  United States 33,553 18 Sony  Japan 16,409
9 McDonald's  United States 27,859 19 American Express  United States 16,122
10 AT&T  United States 25,548 20 Honda  Japan 15,244

See also

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References

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  1. ^ a b "Apple retains its crown as the number one most valuable global brand in Kantar BrandZ's annual ranking". www.kantar.com. Retrieved 2023-08-05.
  2. ^ "BGB". Interbrand. Retrieved 2024-06-09.
  3. ^ "Global 500 2024 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2024-06-09.
  4. ^ "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
  5. ^ "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  6. ^ "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  7. ^ "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  8. ^ "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  9. ^ "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  10. ^ "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  11. ^ "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  12. ^ "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  13. ^ "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  14. ^ "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  15. ^ "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  16. ^ "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  17. ^ "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  18. ^ "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  19. ^ "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
  20. ^ "Revealed: the Kantar BrandZ Most Valuable Global Brands 2022". www.kantar.com. Retrieved 2023-08-05.
  21. ^ https://museum.brandhome.com/docs/P0005_Brandvalue.pdf [bare URL PDF]
  22. ^ "Rankings - 2000 - Best Global Brands - Best Brands - Interbrand". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.
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