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Landlust (magazine)

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Landlust
Landlust logo
CategoriesWomen's magazine
Lifestyle magazine
Gardening magazine
FrequencyBimonthly
PublisherLandwirtschaftsverlag
Founded2005; 19 years ago (2005)
CountryGermany
Based inMünster
LanguageGerman
WebsiteLandlust
ISSN1863-8074

Landlust (literally Lust for the Land) is a German bimonthly gardening, home and women's magazine published in Münster, Germany. It is one of the best-selling magazines in the country.

History and profile

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Landlust was started in 2005.[1][2][3] The magazine is published by Landwirtschaftsverlag, an agricultural publishing house, on a bimonthly basis.[2] The headquarters of the magazine is in Münster.[4] Although Landlust originally targeted farming households, later its primary readers became women aged 40–59.[2][5] The magazine provides articles about several aspects of countryside life.[4] The frequent topics covered in the magazine include cooking, crafting, gardening, knitting and nature, among the others.[6]

Landlust is considered to be a revival of the Heimat concept in Germany.[3][7] Philip Oltermann of the Observer regarded the magazine as one of five objects defining modern Germany.[8] However, several German media outlets criticized the magazine's lack of refinement.[1] Der Spiegel, for example, said: "When rubbish is turned into a magazine, it calls itself Landlust."[1]

Although Landlust has a website, it just covers limited service offerings and features an online shop.[9]

In November 2015, the British edition of Landlust was launched.[5][10]

Circulation

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Landlust had a circulation of 50,000 copies in its first year.[1] In 2007 its circulation rose to 200,000 copies.[11] In late 2009, the magazine sold nearly 550,000 copies.[11] The circulation of the magazine was 648,866 copies in 2010.[12]

In 2013, Landlust became one of the top ten German magazines in terms of readership[13] and had a circulation of 1,041,069 copies in the third quarter of the same year.[5] During the second quarter of 2014 the magazine sold 1,024,033 copies.[5]

See also

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List of magazines in Germany

References

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  1. ^ a b c d "Biedermeier reloaded". The German Times. March 2011. Archived from the original on 25 April 2015. Retrieved 25 April 2015.
  2. ^ a b c "Nostalgie de la boue". The Economist. Münster. 9 June 2011. Retrieved 25 April 2015.
  3. ^ a b Derek Scally (6 April 2012). "Bucolic bliss drives Germany's 'Heimat' sensation". The Irish Times. Retrieved 25 April 2015.
  4. ^ a b "Web Content Management with InterRed and LandLust". InterRed. Siegen/Münster. 16 January 2013. Retrieved 25 April 2015.
  5. ^ a b c d Carol Marley; Gertrud Reershemius (December 2016). "Think small. The construction of imagined tradition in German "Land"-magazines". Discourse, Context & Media. 14: 71–72. doi:10.1016/j.dcm.2016.10.002.
  6. ^ "Mad about the Land!". Wunderbar!. 31 December 2012. Retrieved 25 April 2015.
  7. ^ Peter Blickle (2012). "Gender, Space, and Heimat". In Friederike Eigler; Jens Kugele (eds.). 'Heimat': At the Intersection of Memory and Space. Berlin; Boston: Walter de Gruyter. p. 54. ISBN 978-3-11-029206-0.
  8. ^ Philip Oltermann (28 September 2014). "Five objects that make modern Germany". The Guardian. Retrieved 25 April 2015.
  9. ^ "Landlust. The Magic of Print". UPM. Retrieved 25 April 2015.
  10. ^ "German publisher bringing the Good Life to the UK". InPublishing. 30 October 2016. Archived from the original on 2 March 2022. Retrieved 2 March 2022.
  11. ^ a b Alexander Gajic (9 December 2009). "Magazines in Germany". Deutschland.de. Retrieved 25 April 2015.
  12. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 25 April 2015.
  13. ^ "Landlust, Der Spiegel and Die Zeit at the top". Connect Alliance. 15 July 2013. Retrieved 25 April 2015.
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