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Kylie Minogue Wines

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Kylie Minogue Wines
Founded2020 (2020)
Key people
Parent companyBenchmark Drinks
Known forProsecco
VarietalsRosé, sauvignon blanc, merlot, cava, chardonnay, pinot noir
Other productsHampers, drinkware, biscuits, bottle openers
TastingOpen to public
Websitewww.kylieminoguewines.com

Kylie Minogue Wines is a wine brand developed by Australian singer Kylie Minogue, in collaboration with English beverages distributor Benchmark Drinks. Founded in 2020, Kylie Minogue Wines sells nine different varieties of wine produced in France, Italy, Australia, and Spain.

Background

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Minogue stated that she first appreciated wine when she travelled to France at the age of 21, with her boyfriend at the time, Australian musician Michael Hutchence of rock band INXS. Minogue first considered launching a wine brand in 2017, when she was recording her fourteenth studio album Golden (2018) in Nashville, Tennessee.[1] Minogue developed her range of wines with Australian businessman Paul Schaafsma, CEO of English distributor Benchmark Drinks, who has also developed wines for other celebrities such as English musician Gary Barlow and Scottish chef Gordon Ramsay.[2] The brand was launched on 28 May 2020, to coincide with Minogue's 52nd birthday.[3]

Kylie Minogue Wines was introduced in the United States in June 2022. In celebration of the launch, Minogue held an intimate jazz performance at the Carlyle Hotel in New York City, a hotel which serves Minogue's wines in its restaurants and bars.[4] The launch was attended by celebrity guests including Lucy Liu and Christian Siriano.[5]

Commercial reception

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According to The Guardian, Kylie Minogue Wines' Prosecco Rosé generated GB£7.7 million in 2021, and was described as the United Kingdom's "top selling branded prosecco rosé".[6] Additionally, it was reported that in September 2021, Minogue's prosecco rosé had become the number one branded prosecco in the UK according to Nielsen Holdings data.[7]

Varieties of wine

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Kylie Minogue Wines currently sells the following varieties:[8][9]

Awards

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See also

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References

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  1. ^ Beresford, Jessica (25 May 2022). "Kylie Minogue, uncorked". Financial Times. Retrieved 8 June 2022.
  2. ^ Moore, Victoria (21 October 2021). "Meet the man behind the best celebrity wines on the supermarket shelves". The Daily Telegraph. Retrieved 8 June 2022.
  3. ^ "Kylie Minogue launches rose wine to mark her 52nd birthday". Sky News. 28 May 2020. Retrieved 8 June 2022.
  4. ^ Major, Michael (7 June 2022). "Kylie Minogue Launches Wine Brand in U.S. With Intimate Performance in New York". BroadwayWorld. Retrieved 8 June 2022.
  5. ^ Bosselman, Haley (7 June 2022). "Kylie Minogue Launches Best-Selling Wine in the U.S." Philadelphia Style. Retrieved 8 June 2022.
  6. ^ "Light, fun and bubbly: how Kylie Minogue's rosé prosecco conquered Britain". The Guardian. 30 May 2022. Retrieved 8 June 2022.
  7. ^ Smith, Christian (24 September 2021). "Kylie Minogue scores number one hit with Prosecco rosé". The Drinks Business. Retrieved 8 June 2022.
  8. ^ McCarthy, Fiona (14 April 2021). "Kylie Minogue on her new wine empire — plus our critic reviews six celebrity bottles". The Times. Retrieved 8 June 2022.
  9. ^ "Wines by Kylie Minogue". Benchmark Drinks. Retrieved 8 June 2022.
  10. ^ Shaw, Lucy (24 September 2021). "The Drinks Business Awards 2021 winners". The Drinks Business. Retrieved 8 June 2022.
  11. ^ Schmitt, Patrick (7 January 2021). "Kylie strikes Gold with Aussie Chardonnay". The Drinks Business. Retrieved 8 June 2022.
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