Kurbo
| Initial release | 2013 |
|---|---|
| Operating system | Android. iOS and web |
| Type | Diet and nutrition |
| Website | kurbo |
Kurbo is a digital therapeutics program focused on sustainable healthy eating for children and teenagers.[1] The program tracks and manages nutrition, exercise and weight of adolescents. It operates through a mobile application and a website, providing health coaching from weight loss and behavior change professionals to tackle childhood obesity.[2][3]
Kurbo was acquired by WW International (formerly Weight Watchers) in August 2019[4][5] and the Kurbo app was launched by Weight Watchers (WW International) in December 2020.[6]
History
[edit]Kurbo Health was founded in July 2013 in Palo Alto, California by Joanna Strober, Mark Vershel and Thea Runyan. The program is based on research on pediatric weight control and is licensed from Stanford University Lucile Packard Children’s Hospital pediatric obesity program.[7][8][9] It is known for its traffic light food classification system and portion sizing design.[10][11] The app was first launched at TechCrunch Disrupt NY 2014.[12][8]
Kurbo was acquired by Weight Watchers in 2018 for a reported $3 million.[5][13] The company spent time further developing the app before rebranding and releasing Kurbo by WW in December 2020.[5]
Functionality
[edit]Kurbo is designed to teach children how to manage their eating habits in an educational manner. It provides a single set of APIs for the mobile application and online program to track and access activity data of the users. It is accompanied by interaction with a health and behavioral coach who provide personalized suggestions, feedback and encouragement to the users.[14][15]
Studies and feedback
[edit]A pilot program in 2014 demonstrated that Kurbo improved engagement and helped children reduce their BMI percentile.[16] The Journal of Medical Internet Research published a study in 2019 on Impact of a Mobile App-Based Health Coaching and Behavior Change Program on Participant Engagement and Weight Status of Overweight and Obese Children. This study analyzed the effectiveness of Kurbo’s program and inferred that increased coaching sessions led to increased BMI reduction.[17]
A New York Times article by dietician Christy Harrison and a statement by the National Eating Disorders Association (NEDA) opposed the use of the app raising concern over children’s diet and psychological implications.[18][19]
Controversy
[edit]In March 2022, the Federal Trade Commission filed a complaint against Kurbo, alleging that Weight Watchers and Kurbo violated the Children’s Online Privacy Protection Act of 1998 (COPPA) when they collected the personal information of children using the app without parental consent.[20] Kurbo was ordered to delete all information collected from children under 13, destroy any algorithms created with this data, and pay a penalty of $1.5 million.[21][20]
References
[edit]- ^ Newman, Katelyn. "An App to Fight Childhood Obesity". US News. Retrieved August 13, 2019.
- ^ Kendall, Marisa. "Palo Alto-based Kurbo Health tackles childhood obesity". The Mercury News. Retrieved 24 June 2016.
- ^ Mazziotta, Julie. "WW Launching Weight Loss Program for Kids and Teens". People. Retrieved August 13, 2019.
- ^ "Weight Watchers diet app collected data on kids as young as 8, FTC says - CBS News". www.cbsnews.com. 2022-03-04. Retrieved 2023-09-07.
- ^ a b c Landsverk, Gabby. "Weight Watchers made a 'healthy eating' app for kids. Experts say it could saddle them with serious body image issues". Business Insider. Retrieved 2024-10-18.
- ^ Michelle I., Cardel; Taveras, Elsie M. (2 December 2020). "Let's Not Just Dismiss the Weight Watchers Kurbo App". Childhood Obesity. 16 (8): 547–548. doi:10.1089/chi.2019.29000.car. PMC 7869525. PMID 31448955.
- ^ Cardel, Michelle I; Taveras, Elise M (2 December 2020). "Let's Not Just Dismiss the Weight Watchers Kurbo App". Child Obesity. 16 (8): 547–548 – via NIH.
- ^ a b Perez, Sarah (5 May 2014). "Kurbo Health Debuts A Mobile Service To Help Fight Childhood Obesity". TechCrunch. Retrieved May 5, 2014.
- ^ Baum, Stephanie. "Kurbo raises $5.8M to support launch of app to reduce childhood obesity". MedCity News. Retrieved 30 July 2014.
- ^ Steinmetz, Katy. "Here's What Happened When A Woman Tried a Children's Weight Loss App". Time (magazine). Retrieved July 29, 2014.
- ^ Shoot, Brittany. "Why Investors Are Banking on This App to Curb Childhood Obesity". Entrepreneur (magazine). Retrieved March 25, 2015.
- ^ Borden, Olivia (2020-03-04). "The Earnout | Weight Watchers Aims to Bring Digital Wellness to All". FireMatter. Retrieved 2024-11-07.
- ^ "WW (Formerly Weight Watchers) Launches Kurbo, a Weight Loss App for Children. A Lot of People Are Very, Very Angry". Inc. 15 August 2019. Retrieved 23 October 2024.
- ^ "Case Study: Fort Sill Army Base" (PDF). Kurbo.com.
- ^ Jolly, Jennifer. "Tech to tame classroom bugs and bad habits". USA Today. Retrieved September 28, 2014.
- ^ Baum, Stephanie. "Kurbo raises $5.8M to support launch of app to reduce childhood obesity". MedCity News. Retrieved 30 July 2014.
- ^ Cueto, Victor; Wang, C Jason; Sanders, Lee Michael (15 November 2019). "Impact of a Mobile App–Based Health Coaching and Behavior Change Program on Participant Engagement and Weight Status of Overweight and Obese Children: Retrospective Cohort Study". JMIR mHealth and uHealth. 7 (11): e14458. doi:10.2196/14458. PMC 6884716. PMID 31730041.
- ^ Sole-Smith, Virginia (17 April 2020). "A Weight Watchers App for Kids Raises Concerns". The New York Times. Retrieved 17 April 2020.
- ^ "NEDA Statement on Kurbo by WW App". National Eating Disorders Association. 16 August 2019.
- ^ a b "FTC Takes Action Against Company Formerly Known as Weight Watchers for Illegally Collecting Kids' Sensitive Health Data". Federal Trade Commission. 2022-03-04. Retrieved 2024-10-21.
- ^ Yang, Maya (2022-03-05). "Weight Watchers allegedly used diet app to illegally gather data on children, FTC says". The Guardian. ISSN 0261-3077. Retrieved 2024-10-21.