Ksenia Schnaider
| Industry | Fashion |
|---|---|
| Founded | 2011 |
| Founders | Ksenia Schnaider, Anton Schnaider |
| Headquarters | Kyiv , Ukraine |
Area served | Worldwide |
| Products | Clothing, shoes, accessories, branding |
| Website | www |
Ksenia Schnaider is a Kyiv-based fashion label led by Ksenia and Anton Schnaider.[1] Established in 2011, the brand gained recognition in 2016 with the design of demi-denims,[2] combination of culottes and skinny jeans.[3]
History
[edit]Ksenia Schnaider created her first pair of jeans from second-hand denim, which led to the designers continuing this as an ongoing project. The brand has three upcycled lines — denim, sport and knits, and denim fur technology.[4]
Of 1000-2500 items made each season, around a third are upcycled. Each year the label upcycles 5.3 tonnes of denim jeans (up to 7000 pairs) to make about 5000 new garments. On average 550-700 jeans are upcycled each month.[5]
Demi-denims
[edit]The duo's best known design is demi-denims, a combined silhouette of pants which appear to be made of two separate garments. Demi-denims look like slim-fit jeans from behind, and like a skirt or culottes worn on top of slim-fit jeans – from the front.[6]
After its debut in 2016, it has gained success online and among celebrities, including Celine Dion and Bella Hadid.[7][8][9]
Collaborations
[edit]In March 2019, the brand announced the launch of a collaboration with denim producer ISKO The collection features the brand's signature demi-denims, flared jeans, denim shorts, skirts, and cropped jackets.[10]
For spring-summer 2020, the brand collaborated with Belgium-based shoe label Morobé to produce mules and boots made from leftover denim.[citation needed]
In 2021, the brand created an 'anti-easy' capsule line for Isetan Tokyo out of leftover materials in its studio.[citation needed]
Awards
[edit]In 2019, the label was placed in the Vogue Green Talent shortlist for upcycling an estimated 500 pairs of jeans, or five tonnes of textile and denim per year.[11]
External links
[edit]References
[edit]- ^ "посилання. Forbes написав про український бренд Ksenia Schnaider". The Village Україна. 30 July 2018. Retrieved 3 December 2021.
- ^ "Ksenia Schnaider Kiev Spring 2018 Fashion Show". Vogue. Retrieved 23 April 2018.
- ^ "Ksenia Schnaider". www.notjustalabel.com. Retrieved 1 December 2021.
- ^ "Ksenia Schnaider News, Collections, Fashion Shows, Fashion Week Reviews, and More". Vogue. Retrieved 8 April 2021.
- ^ Rabimov, Stephan. "Ksenia Schnaider Knows How To Make Upcycled Fashion Beautiful". Forbes. Retrieved 1 December 2021.
- ^ "The most surprising micro-trend of 2017 has arrived". Harper's Bazaar. 2 March 2017. Retrieved 23 April 2018.
- ^ "Bella Hadid Wears Ksenia Schnaider Demi Jeans – Denimology". Denimology. 1 October 2017. Retrieved 23 April 2018.
- ^ "Bella Hadid wears KSENIASCHNAIDER jeans".
- ^ "Celebrities wear KSENIASCHNAIDER".
- ^ RU, FashionNetwork com. "ISKO и Ksenia Schnaider создали капсульную коллекцию эко-денима". FashionNetwork.com (in Russian). Retrieved 1 December 2021.
- ^ Erizanu, Paula. "10 years of KSENIASCHNAIDER: fashion highlights from Ukraine's sustainably rebellious brand". The Calvert Journal. Retrieved 1 December 2021.