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Kocchi no Kento

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Kocchi no Kento
こっちのけんと
Born
Kento Sugō

(1996-06-13) June 13, 1996 (age 28)
Minoh, Osaka, Japan
NationalityJapanese
Alma materKomazawa University
Occupations
Years active2019–present
Relatives
Musical career
GenresJ-pop
InstrumentVocals
LabelsBlowout Inc.
YouTube information
Channel
Years active2019–present
GenreMusic
Subscribers620,000[1]
Total views309 million[1]
100,000 subscribers2024
Last updated: November 15, 2024
Websiteblowout.co.jp/works/122/

Kento Sugō (菅生 健人, Sugō Kento, born June 13, 1996), known professionally as Kocchi no Kento (こっちのけんと, Kotchi no Kento, lit. 'This Kento') is a Japanese singer-songwriter and internet personality. He is best known for his single "Hai Yorokonde".

Life and career

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Kento Sugō was born in Minoh, Osaka Prefecture, Japan on June 13, 1996.[2] His father is Arata Sugō, a management consultant, journalist, author and television personality,[3] who inspired him the music.[4] He has two siblings; an elder brother is the actor and singer Masaki Suda, and a younger brother is the actor and model Araki Sugō.[5] He attended Komazawa University, where he formed an a cappella group called Chemical Quartet with the members from the university's a cappella club Meiseishishin.[6] He won the national amateur a cappella contest A Cappella Spirits for two consecutive years.[7]

Sugō began YouTube career by covering the a cappella version of several songs in 2019.[7] He uses the stage name "Kocchi no Kento", meaning "this Kento". It derivered from the feeling when he sings, which is himself more than being a salaryman after graduating, like the "other Kento".[8] He appeared as a backing vocal for the performances of Radwimps and Tōko Miura's "Grand Escape" at the 70th NHK Kōhaku Uta Gassen in 2019,[9] and Miisha Shimizu at New Disney Plus Celebration Night.[10]

Kocchi no Kento started writing his own songs in 2022,[4] and released his debut single "Tiny" via Blowout Inc. on August 30 the same year. The song is about relationship among his brothers.[11] His late 2022 single "Shinuna!" went moderated viral on TikTok in mid-2023,[12] peaking at number nine on the Billboard Japan Heatseekers Songs.[13] Kocchi no Kento's 2024 single "Hai Yorokonde" became his most successful song to date due to the virality on social media.[14] The song peaked at number four on the Billboard Japan Hot 100,[15] and number seven on the Oricon Combined Singles Chart.[16] Following the success of "Hai Yorokonde", Sponichi reported that the singer would appear as a main artist for the first time at the 75th NHK Kōhaku Uta Gassen.[17]

Discography

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Singles

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List of singles, showing year released, selected chart positions and album name
Title Year Peaks Album
JPN
Cmb.
[18] 		JPN
Hot
[19] 		WW
Excl.
US
[20]
"Tiny" 2022 — — — Non-album single
"Shinuna!" (死ぬな!) — —[A] —
"Viva Peek-a-Boo" (ビバ・イナイイナイバァ) 2023 — — —
"Donguri Game" (どんぐりGAME) — — —
"Iroha" (いろは) — — —
"Hai Yorokonde" (はいよろこんで) 2024 7 4 99
"Mō Ii yo" (もういいよ)[22] — — —
"—" denotes releases that did not chart or were not released in that region.

Concerts

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  • Yoitokose (2024)[23]

Filmography

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Radio shows

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Title Year Role Ref.
Sugō Kento no Doboku o Shiru 2023 Host [24]
The Moment 2024–present [25]

Web shows

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Title Year Role Ref.
Sugō Kento no Doboku o Shiru 2020–2023 Host [26]

Notes

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  1. ^ "Shinuna!" did not enter the Billboard Japan Hot 100, but peaked at number nine on the Heatseekers Songs.[21]

References

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  1. ^ a b "About @SuppokoPeppoko". YouTube.
  2. ^ "こっちのけんと 兄の菅田将暉は「背中を追えるいい先輩」自信が持てなかった学生時代と前を向いたきっかけ". AuDee (in Japanese). June 16, 2023. Retrieved August 17, 2024.
  3. ^ "菅田将暉の父·菅生新氏「3人の息子に感謝」 ベスト・ファーザー賞in関西受賞". Sponichi Annex (in Japanese). June 11, 2018. Retrieved August 17, 2024.
  4. ^ a b Billboard Japan (August 28, 2024). "Kocchi no Kento on Viral Hit 'Hai Yorokonde' & The Importance of Loving the Music You Create: Interview". Billboard. Retrieved August 29, 2024.
  5. ^ "菅田将暉の弟·こっちのけんと、兄に向けオリジナルの誕生日ソング熱唱「愛が伝わる」「素敵すぎる」". Oricon (in Japanese). February 15, 2024. Retrieved August 17, 2024.
  6. ^ "兄・菅田将暉へ贈った誕生日ソングが作詞のきっかけ アーティスト・こっちのけんと 楽曲『死ぬな!』に込めた思い". Radio Kansai (in Japanese). May 17, 2023. Retrieved August 17, 2024.
  7. ^ a b "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと、兄弟をテーマに歌った楽曲&MV公開". Billboard Japan (in Japanese). August 31, 2022. Retrieved August 17, 2024.
  8. ^ Ueda, Takuto (August 22, 2024). "＜インタビュー＞大事なのは、自分の曲を無限に好きで居続けられるか――「はいよろこんで」が国内外で注目、こっちのけんとが語る創作美学と兄弟愛". Billboard Japan (in Japanese). Retrieved August 23, 2024.
  9. ^ "菅田将暉、実弟も紅白に出場していた 菅田家の成功哲学". News Postseven (in Japanese). January 15, 2020. Retrieved August 17, 2024.
  10. ^ "菅田将暉の弟·こっちのけんと「関コレ」初出演で圧巻パフォーマンス＜関西コレクション 2023 A／W＞". Modelpress (in Japanese). September 4, 2022. Retrieved August 17, 2024.
  11. ^ "全て口だけで曲を演奏する"1人アカペラシンガー"こっちのけんと 兄弟をテーマに歌った楽曲&MV公開". Billboard Japan (in Japanese). August 31, 2022. Retrieved August 17, 2024.
  12. ^ "幅広く活動するアーティスト·こっちのけんと、楽曲「死ぬな!」がバイラルチャートイン 曲にあわせた"茶壺ダンス"動画も増加中". The Magazine (in Japanese). February 7, 2023. Retrieved August 17, 2024.
  13. ^ "【Heatseekers Songs】JISOO「FLOWER」5週連続首位に NEE/tonun がトップ10入り". Billboard Japan (in Japanese). May 17, 2023. Retrieved August 17, 2024.
  14. ^ Fuyuzuki, Iori (July 9, 2024). "こっちのけんと「はい よろこんで」の歌詞の意味を考察！生きづらさを感じている方に向けた応援歌". UtaTen (in Japanese). Retrieved August 17, 2024.
  15. ^ "【ビルボード】Hey!Say!JUMP「UMP」総合首位、Mrs. GREEN APPLE「ライラック」/back number「新しい恋人達に」が続く". Billboard Japan (in Japanese). October 2, 2024. Retrieved October 2, 2024.
  16. ^ "Oricon Top 50 Combined Singles: 2024-08-26" (in Japanese). Oricon. Archived from the original on August 22, 2024. Retrieved August 22, 2024.
  17. ^ "こっちのけんと ツーツーツー、トントントン拍子で紅白内定 菅田将暉の弟「はいよろこんで」大ヒット". Sponichi Annex (in Japanese). November 15, 2024. Retrieved November 15, 2024.
  18. ^ "こっちのけんとの合算シングル売上" (in Japanese). Oricon. Retrieved August 22, 2024.
  19. ^ "こっちのけんと | Artist | Billboard Japan". Billboard Japan (in Japanese). Retrieved October 2, 2024.
  20. ^ "Billboard Global Excl. US: Week of August 24, 2024". Billboard. Retrieved August 20, 2024.
  21. ^ "Billboard Japan Heatseekers Songs – Week of May 17, 2024". Billboard Japan (in Japanese). Retrieved August 17, 2024.
  22. ^ Nippon Television Network Corporation (October 7, 2024). "日テレ公式ショートドラマがこっちのけんととコラボ!". PR Times (in Japanese). Retrieved October 7, 2024.
  23. ^ "こっちのけんと、自身最大規模のワンマンライブ【よいとこせ】開催決定". Billboard Japan (in Japanese). October 8, 2024. Retrieved October 9, 2024.
  24. ^ Nippon Cultural Broadcasting (November 17, 2023). "東急建設がお届けする「Z世代」に向けた「土木業の魅力・社会的な意義」を啓蒙するラジオ番組『菅生健人の土木を知る』本日放送!". PR Times (in Japanese). Retrieved October 9, 2024.
  25. ^ "こっちのけんと初のラジオ番組スタート! 兄・菅田将暉と過ごした「紅白」出演前夜の出来事を明かす「一緒に弾き語りをして...」". Tokyo FM (in Japanese). October 8, 2024. Retrieved October 9, 2024.
  26. ^ "「菅生健人の土木を知る Season2」がスタート! YouTube番組「こっちのけんと」と東急建設のコラボ企画で土木の魅力をPR". Tokyu Construction (in Japanese). June 27, 2022. Retrieved October 8, 2024.
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