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Keep Your Head Down (song)

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"Keep Your Head Down"
Cover for Japanese release
Single by TVXQ / Tohoshinki
from the album Keep Your Head Down
and Tone
B-side"Maximum" (Japan)
ReleasedJanuary 3, 2011
Recorded2010
StudioSM Booming System, Seoul
Genre
Length3:58
Label
Composer(s)
Lyricist(s)
  • Yoo Young-jin
  • Luna
TVXQ / Tohoshinki singles chronology
"Toki o Tomete"
(2010) 		"Keep Your Head Down"
(2011) 		"Before U Go"
(2011)
Music video
"Keep Your Head Down" on YouTube

"Keep Your Head Down" (Korean: 왜 Wae; "Why"), released in Japan as "Why? (Keep Your Head Down)", is a song recorded by South Korean boy group TVXQ (or Tohoshinki in Japan). Composed by Yoo Young-jin and Yoo Han-jin, the Korean-language version of "Keep Your Head Down" was released by S.M. Entertainment on January 3, 2011 as the lead single for the group's fifth Korean studio album Keep Your Head Down (2011), TVXQ's first album since becoming a two-piece band with U-Know Yunho and Max Changmin. The Japanese-language version of "Keep Your Head Down", which was released on January 26, 2011, by Avex Trax, served as TVXQ's 31st Japanese single in Japan. It was the first single taken from their fifth Japanese studio album, Tone (2011).

The song was met with mixed reviews upon its debut. With lyrics talking about overcoming a relationship breakup, it was claimed that the song was a diss to JYJ, the three former members of TVXQ. "Keep Your Head Down" peaked at number five on Korea's Gaon Singles Chart and sold over 1.3 million digital units in South Korea by the end of the year. In Japan, "Keep Your Head Down" was TVXQ's ninth single to top Japan's Oricon Singles Chart. It was certified platinum by the Recording Industry Association of Japan (RIAJ), becoming TVXQ's second best-selling single in Japan.

Background and recording

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"Keep Your Head Down", also known by its Korean title "Why" (왜), was composed by brothers Yoo Han-jin and Yoo Young-jin, who also wrote the song lyrics. An SMP song,[1] "Keep Your Head Down" has musical influences of industrial hip hop, baroque pop, R&B, and rap. The song was originally written for Yunho, who recorded the song in early August 2010 and performed it at the SM Town Live '10 World Tour concert in Seoul on August 21, 2010. The Seoul concert marked Yunho and Changmin's first comeback appearance together since their split with former TVXQ members Kim Jae-joong, Park Yoo-chun, and Kim Jun-su in early 2010. The positive responses in their two-piece performances prompted Yunho and Changmin to return to the studios to finish the recording of TVXQ's fifth Korean studio album.[2] "Keep Your Head Down" was then chosen as the lead single.

The song debuted on South Korea's digital charts on January 3, 2011, the same day as the premiere of the song's music video. The Japanese version of the song was released as a CD and DVD single on January 26, 2011. With elements of industrial hip hop and baroque pop, "Keep Your Head Down" is labeled as an SMP song, a staple genre in TVXQ's music.[1]

Critical response

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"Keep Your Head Down" received mixed responses upon its release, and its lyrics came under media scrutiny. Starting off with the self-empowering English opening lines "Do you know what time it is? This is return of the King", TVXQ sing about their determination to return stronger after breaking up with a former lover. The song ends with the protagonist claiming that his former lover has "[been] erased, disappeared, died" in his heart, and that she no longer ceases to exist.[3]

The song was interpreted as a diss to former members Jaejoong, Yoochun, and Junsu, who were still in a long-standing legal feud with TVXQ's agency S.M. Entertainment at the time of the song's release. Yunho and Changmin clarified that the lyrics of "Keep Your Head Down" were not meant to be directed at the trio, and that the lyrics were written in a style that could be interpreted in different ways.[4]

Promotion and live performances

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A sample of the song's original Korean-language version was first performed by Yunho at the SM Town Live '10 World Tour in August 2010, three months before the official announcement of TVXQ's Korean comeback. The full Korean single was released on January 3, 2011, which was accompanied by the premiere of its music video on TVXQ's official video-sharing websites. The Japanese version was used in the Japanese Wii game Just Dance Wii.

Formats and track listings

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Charts

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Certifications

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Region Certification Certified units/sales
Japan (RIAJ)[19]
Physical single 		Platinum 250,000^
Japan (RIAJ)[20]
Digital single 		Platinum 250,000*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Credits

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Credits adapted from album's liner notes.[21]

Studio

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Personnel

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References

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  1. ^ a b "TVXQ – The evolution of SMP" (in Korean). Nate. 2014-01-10. Archived from the original on 2020-03-22. Retrieved 2014-01-26.
  2. ^ Catch Me – Production Note (released December 27, 2013)
  3. ^ "TVXQ says new song is not a diss to JYJ". Star News via Daum (in Korean). 2011-01-03. Archived from the original on 2015-01-09. Retrieved 2014-11-29.
  4. ^ "TVXQ: 'We Will Keep Dong Bang Shin Ki and We Want JYJ to Come Back'". HanCinema. 2011-01-07. Archived from the original on 2013-12-06. Retrieved 2014-01-29.
  5. ^ "왜 (Keep Your Head Down) by TVXQ". iTunes Store (US). Apple Inc. January 5, 2011. Archived from the original on February 11, 2014. Retrieved 2014-01-31.
  6. ^ "Why? (Keep Your Head Down) by Tohoshinki" (in Japanese). iTunes Store (Japan). Apple Inc. January 26, 2011. Archived from the original on 2014-06-09. Retrieved 2014-01-31.
  7. ^ a b c "Why? (Keep Your Head Down) by Tohoshinki" (in Japanese). Avex Group. Archived from the original on 2014-02-01. Retrieved 2014-01-31.
  8. ^ "Gaon Digital Chart: Week Ending January 8, 2011". Gaon Music Chart (in Korean). Archived from the original on January 11, 2014. Retrieved 2014-02-01.
  9. ^ "RIAJ Digital Track Chart: Chart issue February 1, 2011" (in Japanese). Recording Industry Association of Japan. Archived from the original on 2011-07-08. Retrieved 2014-11-19.
  10. ^ "Billboard Japan Adult Contemporary Airplay: Week Ending February 14, 2011". Billboard Japan (in Japanese). Archived from the original on 2014-02-02. Retrieved 2014-02-01.
  11. ^ "Billboard Japan Hot Top Airplay: Week Ending February 14, 2011". Billboard Japan (in Japanese). Archived from the original on 2014-02-02. Retrieved 2014-02-01.
  12. ^ "G-Music Albums Chart" (in Chinese). G-music. Archived from the original on 2013-12-24. Retrieved 2014-02-01.
    • "Why? (Keep Your Head Down)": "2011年—第8週"
  13. ^ "Gaon Download Chart 2011" (in Korean). Gaon Music Chart. Archived from the original on 2013-10-02. Retrieved 2014-02-01.
  14. ^ "Ｗｈｙ？（Ｋｅｅｐ Ｙｏｕｒ Ｈｅａｄ Ｄｏｗｎ） 東方神起のプロフィールならオリコン芸能人事典-ORICON STYLE". Archived from the original on 2011-06-28. Retrieved 2011-06-02.
  15. ^ "Ｗｈｙ？（Ｋｅｅｐ Ｙｏｕｒ Ｈｅａｄ Ｄｏｗｎ）（ＤＶＤ付） 東方神起のプロフィールならオリコン芸能人事典-ORICON STYLE". Archived from the original on 2011-07-24. Retrieved 2011-06-02.
  16. ^ "Oricon reveals full list for 2011 Yearly Single Ranking". Tokyo Hive. 2011-12-19. Archived from the original on 2014-02-02. Retrieved 2014-02-01.
  17. ^ "Gaon Digital Chart Ranking 2011". Gaon Music Chart (in Korean). Archived from the original on 2013-10-18. Retrieved 2014-02-01.
  18. ^ "レコード協会調べ 2010年12月15日～2011年12月13日「着うたフル(R)」 2011年有料音楽配信「年間チャート」（通称：レコ協チャート）" [Record Association Analysis: December 16, 2009 – December 14, 2010 Full-length Cellphone Download; 2011 paid digital sales "Yearly Chart" (RIAJ Chart)] (PDF) (in Japanese). RIAJ. December 21, 2010. Archived (PDF) from the original on September 24, 2015. Retrieved 2014-11-19.
  19. ^ "Certifications of January 2011". Recording Industry Association of Japan (in Japanese). Archived from the original on 2011-02-17. Retrieved 2014-02-01.
  20. ^ "Japanese digital single certifications – Tohoshinki – Why? (Keep Your Head Down)" (in Japanese). Recording Industry Association of Japan. Retrieved September 11, 2021. Select 2014年7月 on the drop-down menu
  21. ^ TVXQ (2011). Keep Your Head Down (photobook). South Korea: SM Entertainment. Credits.
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