KWBY (AM)
| Broadcast area | Portland metropolitan area |
|---|---|
| Frequency | 940 kHz |
| Branding | La Pantera 940 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | July 10, 1964 (as KWRC) |
Former call signs | KWRC (1964–1988) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 165 |
| Class | D |
| Power | 10,000 watts day 200 watts night |
Transmitter coordinates | 45°10′37″N 122°50′58″W / 45.17694°N 122.84944°W |
| Translator(s) | 93.3 MHz K227DU (Salem) |
| Links | |
Public license information | |
| Website | lapantera940.com |
KWBY (940 AM) is a commercial radio station broadcasting a Regional Mexican format. It is icensed to Woodburn, Oregon, and serves the Portland metropolitan area. It is owned by Bustos Media, through licensee Bustos Media Holdings, LLC.
By day, KWBY is powered at 10,000 watts, using a non-directional antenna. But to protect other stations on 940 AM from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.
History
[edit]The station signed on the air on July 10, 1964.[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.
In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.
References
[edit]- ^ "Facility Technical Data for KWBY". Licensing and Management System. Federal Communications Commission.
- ^ Broadcasting Yearbook 1977 page C-175. Retrieved Nov. 15, 2024
External links
[edit]- Facility details for Facility ID 165 (KWBY) in the FCC Licensing and Management System
- KWBY in Nielsen Audio's AM station database
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