John Manoogian III
John Manoogian III is an American Internet entrepreneur, software engineer, digital designer, public speaker, and teacher.[1] Manoogian co-founded the social technology company 140 Proof in 2009 and is recognized for practicing a "hybrid" or blended approach to design and software development.[2][3] He graduated from the University of Michigan and is based in San Francisco.
Career
[edit]John worked for Sigma6 in Detroit while studying computer science, cryptography, and linguistics at the University of Michigan in Ann Arbor.[4] He joined Organic Inc. in 1999.[citation needed] Manoogian led engineering in several offices and remained at Organic during the IPO process and until the eventual sale to Omnicom, leaving as a Director of Engineering.
In 2002, while leading an engineering team at Organic, John founded Feed Me Links, an open-source link-sharing social bookmarking startup.[4]
He moved to San Francisco, California in 2007.[4] Soon after, he co-founded NewCru, a mobile app for location-based wine recommendations.[5]
140 Proof
[edit]In July 2009, John co-founded social API company 140 Proof with Jon Elvekrog in San Francisco, originally as a business enabling Twitter developers to earn revenue with targeted ads.[2][6][7] It was the first social ad platform based on the Interest Graph.[8][9]
140 Proof was able to secure funding from Founders Fund and BlueRun Ventures. As CTO, Manoogian led API and product development.[9][10] He has written about the evolution of social technology for TechCrunch, MediaPost, and Mashable.[11][12] In 2012, he and Kumar Dandapani co-published "A Relevance Engine from the Interest Graph",[13] a paper proposing a new method for "categorizing social media users using sequential trial experimentation and the public interest graph".
In 2016, 140 Proof was acquired by Acuity Ads in a deal that was valued up to $20 million.[14]
Contributions
[edit]Manoogian is the creator and teacher of the "Design Hacks" course at startup educational campus General Assembly,[15] and, along with Twitter CEO and fellow University of Michigan alumnus Dick Costolo, has lectured about startup pivots at the University of Michigan's Center for Entrepreneurship.[4][16]
Manoogian is actively involved in the technology and design communities in San Francisco, serving as a technical adviser to startups Hud.dl, Hashgr.am, and Zivity,[17][18] and as a contributor to open-source projects like Racket, Rails Admin, and SABnzbd.[19][20] He is the founding organizer of SF NURDS,[21] San Francisco's first 3D rendering and modeling community.
References
[edit]- ^ MacMillan, Douglas (2 March 2012). "The Rise of the Brogrammer". Bloomberg.com. Bloomberg Business Week. Archived from the original on March 4, 2012. Retrieved 10 Feb 2013.
- ^ a b Swartz, Jon (1 October 2012). "In tech jobs market, data analysis is tops". USA Today. Retrieved 10 February 2013.
- ^ "140 Proof - Founding Team". 140proof.com. Archived from the original on 7 April 2013. Retrieved 4 February 2013.
- ^ a b c d "John Manoogian III". University of Michigan Center for Entrepreneurship. Archived from the original on 2012-12-31. Retrieved 10 Feb 2013.
- ^ "NewCru". NewCru. Retrieved 10 Feb 2013.
- ^ Rao, Leena. "140 Proof Distills Ad Network For Twitter". techcrunch.com/2010/01/20/140-proof-rolls-out-ad-network-for-twitter-clients. TechCrunch. Retrieved 4 February 2013.
- ^ Ha, Anthony (24 Jan 2013). "140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms". Retrieved 10 Feb 2013.
- ^ Naylon, Vanessa (21 Aug 2012). "The Rapid Rise of Social Advertising". iMedia Connection. Archived from the original on 2012-11-04. Retrieved 10 Feb 2013.
- ^ a b Leigh Shevchik (21 Sep 2012). "Case Study: 140 Proof Serves Ads on Social Streams at Lightning Speed Using New Relic". New Relic. Retrieved 10 Feb 2013.
- ^ Otlacan, Otilia (27 March 2012). "Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media". Ad Operations Online. Retrieved 10 Feb 2013.
- ^ Manoogian, John (21 February 2012). "5 Tips for Reaching Voters in the Social Stream". Mashable. Retrieved 10 Feb 2013.
- ^ Manoogian, John. "How Free Apps Can Make More Money Than Paid Apps". Tech Crunch. Retrieved 10 Feb 2013.
- ^
Manoogian, John; Dandapani, Kumar (February 2013). "A Relevance Engine from the Interest Graph" (PDF): 12. 7.2.1.2013. Retrieved 14 February 2013.
In this paper we propose a new mechanism for categorizing social media users that combines sequential trial experimentation on interest-specific content engagement with the public interest graph. We refer to this system as the Relevance Engine.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "AcuityAds acquires social ad targeter 140 Proof for up to $20M".
- ^ "DESIGN HACKS: Design Tips for Engineers and Other Non-Designers". General Assembly. Retrieved 10 Feb 2013.
- ^ "Twitter CEO and University of Michigan grad Dick Costolo to speak in Ann Arbor". Ann Arbor News. Retrieved 4 February 2013.
- ^ "Hudd.dl - Advisors". Angel.com. Retrieved 4 February 2013.
- ^ "Hashgr.am - Team". hashgr.am/about/team. Hashgr.am. Retrieved 4 February 2013.
- ^ "SABnzbd - Contributors". github/sabnzbd/pull/77. Github. Retrieved 4 February 2013.
- ^ Netherland, Wynn. "The Changelog - Episode 0.2.1: Tweets from Chirp". The Changelog. Archived from the original on 7 August 2013. Retrieved 4 February 2013.
- ^ "SF NURDS". meetup.com/SF-NURDs/. Meetup. Retrieved 4 February 2013.