John Hegarty (advertising executive)
Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
Education
[edit]Hegarty was educated at the Challoner Secondary School (now Finchley Catholic High School following merger with the Primary and Grammar Schools in 1971),[2][3] in the North London suburb of North Finchley, followed by the London College of Printing (now London College of Communication).
Career
[edit]He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty.[4]
He has published two books: Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity.[citation needed]
Honours
[edit]He was a President of D&AD in 1989[5] and in 1994 was given the President's Award.[6] He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991.[7]
He was knighted for his services to the advertising and creative industries in 2007.[4][8]
Hegarty is a Trustee Emeriti of The Design Museum.[9]
Bibliography
[edit]- —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
- —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
References
[edit]- ^ VIAF record
- ^ https://www.finchleycatholic.org.uk/about-us/school-history
- ^ "Alumni - Finchley Grammar School". Retrieved 2 August 2023.
- ^ a b "Sir John Hegarty". Retrieved 18 August 2014.
- ^ "D&AD The Hall of Fame: Past Presidents". Retrieved 12 October 2021.
- ^ "D&AD President's Award". Retrieved 12 October 2021.
- ^ "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
- ^ "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.
- ^ "Trustees - Design Museum". Retrieved 12 October 2021.
External links
[edit]- Meet the Author: Sir John Hegarty on creativity in advertising - BBC video interview
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