John E. Kennedy
John E. Kennedy | |
|---|---|
| Born | 1864 |
| Died | January 8, 1928 |
| Nationality | Canadian |
| Occupation | Copywriter |
John E. Kennedy (1864-1928) was a pioneering advertising copywriter.
In 1904, Kennedy began working with Albert Lasker at the Chicago office of advertising firm Lord & Thomas where he became the highest paid copywriter in all of advertising.
Kennedy left Lord & Thomas after two years to start his own business and in 1907 became a principal at Edthridge-Kennedy Company in New York.[1]
Albert Lasker remarked that:
The history of advertising could never be written without first place in it being given to John E. Kennedy, for every copywriter throughout the length and breadth of this land is today being guided by the principles he laid down.[2]
He died on January 8, 1928, in Michigan.[3]
References
[edit]- ^ Cruikshank, Jeffrey L.; Schultz, Arthur W. (August 1, 2010). The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century. United States: Harvard Business Review Press. p. 57. ISBN 9781591393085.
- ^ Applegate, Edd (August 17, 2012). The Rise of Advertising in the United States: A History of Innovation to 1960. United States: Scarecrow Press. p. 90. ISBN 978-1442244382.
- ^ Applegate, Edd, ed. (30 April 1994). The Ad Men and Women: A Biographical Dictionary of Advertising. Greenwood Press. ISBN 0313278016.
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