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Joanna Jensen, Founder of Childs Farm

Joanna Jensen (born 14 May 1970) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.[1][2]

Early life and career

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Joanna Jensen is the CEO of Childs Farm Ltd,[3] a prominent UK-based skincare brand Specialising in products for children and individuals with sensitive skin.

Jensen received her education from Canford School. After leaving Canford School in 1988, Joanna began her career in the property sector, working as a letting agent at Kathini Graham Ltd before moving to Hamptons (estate agent) International, where she served as Head of Residential Management and Central London Lettings until 1993. She then founded Joanna Dover Interiors, managing property refurbishments and rentals in London until 1995.

Transitioning into finance, she joined Wheelock NatWest Investment Management in Hong Kong as a marketing specialist and analyst for Japanese heavy industrials. She later became Director and Head of Equity Client Relationship Management at WI Carr in Hong Kong (1996–1998), where she implemented global client management systems. Jensen's expertise grew further at Paribas Investment Bank in London, where she served as Global Head of Equity Client Relationship Management from 1998 to 2000. Her career progressed at UBS Investment Bank in London, where she was executive director from 2000 to 2006, managing equity relationships with senior figures at major Scottish and Swiss fund management institutions, such as Scottish Widows and Credit Suisse Asset Management. Jensen took a career break from 2006 to 2010 to focus on family after the birth of her two daughters, Emilia and Bella.

Childs Farm

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In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia.[4] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.[5][6]

Awards

  • Mother & Baby: Best sun protection cream for our CF50+ SPF roll on,[7] Best bathtime products for our Baby bedtime bubbles,[8] Best baby skincare range / product for our baby and child range for four years running [9]
  • Ocado: Rising star award [10]
  • Thames Valley SME 100 Growth Award (over £10m) 2020 [11]
  • The Grocer Awards: SME Brand of the year 2019 [12]
  • British Small Business Awards: Female Entrepreneur of the Year 2018 [13]
  • Inspire Business Awards: Entrepreneur of the Year 2018 [14]
  • IGD: Small Business Award 2018 [15]

Personal life

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Jensen has two daughters, Emilia and Isabella, and lives in Hampshire.[16]

Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas.[17]

Charity work

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Horses have been a permanent feature in Joanna's life and the charities she actively supports reflect this passion.

Joanna's involvement with the British Paralympic Association (BPA) inspired her to offer further support to a charity that relies heavily on donations to bring the National Team together for training and getting them to events around the world. In 2019, she became a founder member of The Parallel Club, a group of individuals that commit to helping the Paralympians of the future obtain the equipment, support and coaching they need to become winners. In 2023, Joanna became the club's Chairman.

Riding for the Disabled Association (RDA) has been a beneficiary of Childs Farm since the company launched in 2011. Joanna is proud to have donated to the construction of the charity's HQ in Worcestershire, as well its annual National Championships and Achievement Awards.

Through RDA, Joanna met Natasha Baker OBE, one of the UK's leading Paralympic Dressage riders. In 2018, Natasha needed help in purchasing a horse for the Tokyo 2020 Paralympic Games. Joanna did not hesitate and helped her to secure her new ride, Lottie (Keystone Dawn Chorus). Natasha went onto win a gold and two silver medals in the Games that were eventually held in 2021.

Advisory and Mentoring

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Joanna holds influential roles across several boards, where she champions innovative businesses, supports female-founded ventures, and fosters sustainable growth in diverse industries.

References

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  1. ^ "PZ Cussons snaps up skincare brand Childs Farm in £36.8m deal". The Independent. 2022-03-21. Retrieved 2023-09-27.
  2. ^ "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  3. ^ "Childs Farm: From a Lonely Place to a Global Brand". The Telegraph. Retrieved 4 November 2024.
  4. ^ "Ex-banker's deal to take kids' bath range global". The Telegraph. 1 December 2018. Retrieved 4 November 2024.
  5. ^ Devlin2022-03-21T08:47:00+00:00, Ed. "City Snapshot: PZ Cussons snaps up Childs Farm in £40m deal". The Grocer. Retrieved 2023-09-27.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ "Baby toiletries company launched to help founder's daughters acquired by makers of Carex soap for £36m". Basingstoke Gazette. 2022-03-21. Retrieved 2023-09-27.
  7. ^ "Childs Farm 50+ SPF Roll-On". Mother & Baby. Retrieved 4 November 2024.
  8. ^ "Childs Farm Baby Bedtime Bubbles Organic Tangerine". Mother & Baby. Retrieved 4 November 2024.
  9. ^ "Best Baby Face Cream". Mother & Baby. Retrieved 4 November 2024.
  10. ^ "The Ocado Rising Stars: The Winners". Ocado. Retrieved 4 November 2024.
  11. ^ "Thames Valley SME 100 Growth Index Award Winners". The Business Magazine. Retrieved 4 November 2024.
  12. ^ "Grocer Gold Award winners 2019 announced". The Grocer. Retrieved 4 November 2024.
  13. ^ "Small Business Awards Winners 2018". British Small Business Awards. Retrieved 4 November 2024.
  14. ^ "Inspire Business Awards 2018 finalists named". Andover Advertiser. Retrieved 4 November 2024.
  15. ^ "IGD Awards 2018 Shortlist Announced". Retail Tech Innovation Hub. Retrieved 4 November 2024.
  16. ^ Khalil, Shireen (2020-02-25). "Mum behind Child's Farm brand now selling in excess of $20 million in products a year". Nationwide News. Retrieved 2023-09-27.
  17. ^ Butterworth, Benjamin (2021-02-02). "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". inews.co.uk. Retrieved 2023-09-27.
  18. ^ "Biscuiteers exceeds £250k crowd goal and appoints Childs Farm founder Joanna Jensen as non-exec". The Grocer. Retrieved 4 November 2024.
  19. ^ "Joanna Jensen, leading entrepreneur and investor, appointed new Chair of the EIS Association". EISA. Retrieved 4 November 2024.
  20. ^ "Buy Women Built". Buy Women Built. Retrieved 4 November 2024.
  21. ^ "Sustainable Beauty Coalition Members". British Beauty Council. Retrieved 4 November 2024.
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