Jo Bensemann

Joanne Bensemann
Academic background
Alma mater	University of Canterbury
Thesis	Copreneurship in Rural Tourism Exploring Women's Experiences (2009)
Doctoral advisor	C. Michael Hall
Academic work
Institutions	Massey University

Joanne Marie Cheyne Bensemann, also known as Joanne Cheyne, is a New Zealand management academic, and is a full professor at Massey University, specialising in innovation, tourism, management and entrepreneurship. As of 2024 she is Head of the School of Management.

Academic career

Bensemann has a Bachelor of Business Studies (1991) and a Master of Business Studies in Management (1993) both from Massey University. She later completed a PhD titled Copreneurship in Rural Tourism Exploring Women's Experiences at the University of Canterbury in 2010. Bensemann joined the faculty of Massey University in 1991, rising to full professor in 2023. Bensemann was Associate Head of the School of Management at Massey for five years, following which she was appointed Head in 2019.

Bensemann's research covers human resource management, tourism, innovation and entrepreneurship, and she has looked at entrepreneurship in rural settings, "copreneurship" (when partners are in business together), women in business, agribusiness, and sustainability. She has worked as a consultant with the Tourism Industry Association of New Zealand, on issues such as environmental certification schemes, Green Globe 21, and visitor perceptions of sustainability. She helped the New Plymouth District Council to develop strategic plans for festivals, and was contracted by the Inland Revenue to research SMEs and regulation management. Bensemann also co-supervised a student examining how to achieve a more inclusive culture for women in the New Zealand Army.

Selected works

• David Deakins; Jo Bensemann; Martina Battisti (11 April 2016). "Entrepreneurial skill and regulation: Evidence from primary sector rural entrepreneurs: Evidence from primary sector rural entrepreneurs". International Journal of Entrepreneurial Behaviour and Research. 22 (2): 234–259. doi:10.1108/IJEBR-12-2014-0240. ISSN 1355-2554. Wikidata Q125584761.
• Nguyen Phuc Canh; Su Dinh Thanh; Christophe Schinckus; Jo Bensemann; Lai Trung Thanh (1 May 2019). "Global emissions: A new contribution from the shadow economy". International Journal of Energy Economics and Policy. 9 (3): 320–337. doi:10.32479/IJEEP.7244. ISSN 2146-4553. Wikidata Q125584683.
• Nguyen Minh; Majid Khan; Jo Bensemann (26 August 2021). "Corporate social responsibility in Vietnam: Systematic review of research and future directions". Society and Business Review. 17 (1): 92–119. doi:10.1108/SBR-09-2020-0114. ISSN 1746-5680. Wikidata Q125584672.
• Jason Paul Mika; Nicolas Fahey; Joanne Bensemann (8 July 2019). "What counts as an indigenous enterprise? Evidence from Aotearoa New Zealand". Journal of Enterprising Communities. 13 (3): 372–390. doi:10.1108/JEC-12-2018-0102. ISSN 1750-6204. Wikidata Q125584682.
• Alistair R. Anderson; Lorraine Warren; Jo Bensemann (11 February 2018). "Identity, Enactment, and Entrepreneurship Engagement in a Declining Place". Journal of Small Business Management. 57 (4): 1559–1577. doi:10.1111/JSBM.12406. ISSN 0047-2778. Wikidata Q125584719.