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Jai Lava Kusa (soundtrack)

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Jai Lava Kusa
Soundtrack album by
Devi Sri Prasad
Released3 September 2017
Recorded2017
GenreFeature film soundtrack
Length24:32
LanguageTelugu
LabelLahari Music
ProducerDevi Sri Prasad
Devi Sri Prasad chronology
Jaya Janaki Nayaka
(2017) 		Jai Lava Kusa
(2017) 		Vunnadhi Okate Zindagi
(2017)

Jai Lava Kusa is the soundtrack to the 2017 Telugu-language action film of the same name composed by Devi Sri Prasad and featured six songs with lyrics written by Chandrabose and Ramajogayya Sastry. The film, directed by K. S. Ravindra and stars N. T. Rama Rao Jr in a triple role, alongside Raashi Khanna and Nivetha Thomas. The soundtrack was released under the Lahari Music label on 3 September 2017 at a formal press event. The album was positively received by critics with praise for the compositions.

Development

[edit]

On 8 February 2017, the producers announced that Devi Sri Prasad would compose the film's music and background score.[1] The film would mark his second collaboration with Ravindra after Sardaar Gabbar Singh (2016) and Naa Alludu (2005), Rakhi (2006), Adhurs (2010), Oosaravelli (2011), Nannaku Prematho and Janatha Garage (both 2016).[2] Prasad composed six songs for the film with lyrics written by Chandrabose and Ramajogayya Sastry and performed by Divya Kumar, Jaspreet Jasz, Ranina Reddy, Hemachandra, Nakash Aziz, Neha Bhasin, Devi Sri Prasad and Vishwaprasad M Ganagi amongst others.

Bhasin recorded the item number "Swing Zara" featuring Tamannaah. She recalled that, "Devi (Sri Prasad) always comes up with something crazy and unpredictable in his compositions" where she was asked to sing like a "sexy, rowdy girl" for the song.[3] Prasad suggested that Tamannaah should not smile as the song has a trancy vibe. He discussed with Sekhar on using specific sounds, where the choreographer insisted him to use cymbals and claps which he added afterwards.[4] Chandrabose penned the "Ravana" song in 90 minutes.[5]

Release

[edit]

The film's audio launch was tentatively scheduled for 13 August 2017 but was pushed to September.[6] The producers later announced that the film's music launch, which is scheduled to be held on 3 September, would be cancelled due to the unpleasant weather prevailing across Hyderabad and denied security keeping with the Ganesh Nimarjan in mind.[7] Instead, a formal press meet was held with the presence of the cast and crew.[8] The album was released directly through music streaming platforms and in YouTube by Lahari Music.[9][10] The jukebox crossed 1 million views within 24 hours of its release.[10]

The original soundtrack consisted of four songs with the initial release.[9] A 40-second promo of the song "Swing Zara" was released on 12 September,[11] and the full song was released on 15 September.[12] The song "Andamaina Lokam" was released separately on 24 September, after the film's release.[13]

Reception

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According to critic Mrudula Ramadugu of Firstpost, "This NTR and Devi Sri Prasad combination turned out better than their previous stint in Janatha Garage, but the album as a package does not surpass the music from the director’s past hit tracks, from films like Mirchi, Gabbar Singh, Arya 2 etc."[14] Indiaglitz described the album as a "The album is surely not a one-man show. It's a five-men show – DSP, Chandrabose, Jai, Lava and Kusa."[15] 123Telugu reviewed as "a decent outing for Devi Sri Prasad".[16] Karthik Srinivasan of Milliblog wrote "Jai Lava Kusa is Devi Sri Prasad sleepwalking through yet another soundtrack."[17] Sridhar Adivi of The Times of India wrote "The songs of Jai Lava Kusa are not exceptional but neither are they harsh on the ear."[18] Vikram Venkateswaran of The Quint describe the music as "forgettable" except for Raavana's theme.[19] "Raavana" was described as the best Telugu song of 2017.[20]

Track listing

[edit]
No.TitleLyricsArtist(s)Length
1."Raavana"ChandraboseDivya Kumar4:20
2."Tring Tring"Ramajogayya SastryJaspreet Jasz, Ranina Reddy4:23
3."Nee Kallalona"ChandraboseHemachandra3:58
4."Dochestha"ChandraboseNakash Aziz4:12
5."Swing Zara"Ramajogayya SastryNeha Bhasin, Devi Sri Prasad4:22
6."Andamaina Lokam"ChandraboseVishwaprasad M Ganagi3:17
Total length:24:32

Accolades

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Award[a] Date of ceremony[b] Category Recipient(s) Result Ref.
Filmfare Awards South 16 June 2018 Best Lyricist – Telugu Chandrabose – ("Ravana") Nominated [21]
Best Female Playback Singer – Telugu Neha Bhasin – ("Swing Zara") Nominated
South Indian International Movie Awards 14–15 September 2018 Best Female Playback Singer – Telugu Nominated [22]

Notes

[edit]
  1. ^ Awards are in Alphabetical order.
  2. ^ Date is linked to the article about the awards held that year, wherever possible.

References

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  1. ^ "Hit music composer Devi Sri Prasad roped in for Jr NTR's next film". The Indian Express. 9 February 2017. Archived from the original on 23 February 2017. Retrieved 25 September 2024.
  2. ^ "'Jr NTR's affection also has action': Devi Sri Prasad opens up on his bond with RRR actor". The Indian Express. 20 May 2021. Archived from the original on 22 June 2021. Retrieved 25 September 2024.
  3. ^ Dundoo, Sangeetha Devi (14 September 2017). "Neha Bhasin on working with Devi Sri Prasad yet again, this time for 'Jai Lava Kusa'". The Hindu. ISSN 0971-751X. Archived from the original on 12 November 2020. Retrieved 26 September 2024.
  4. ^ Ghosh, Devarsi (8 January 2022). "'Pushpa' composer Devi Sri Prasad keeps it simple: 'Even a dance song needs a catchy tune'". Scroll.in. Archived from the original on 20 July 2023. Retrieved 26 September 2024.
  5. ^ Adivi, Sridhar (18 September 2017). "Chandra Bose penned that song in just 90 minutes". The Times of India. Archived from the original on 20 November 2023. Retrieved 12 January 2021.
  6. ^ "'Jai Lava Kusa' gets a tentative audio launch date!". The Times of India. 25 July 2017. Archived from the original on 16 August 2017. Retrieved 12 January 2021.
  7. ^ S. R., Shajini (30 August 2017). "'Jai Lava Kusa' audio launch cancelled". The Times of India. Archived from the original on 13 January 2021. Retrieved 12 January 2021.
  8. ^ Jai Lava Kusa Audio Launch Event - NTR, Kalyan Ram, Devi Sri Prasad, Raashi Khanna (Jukebox). T-Series Telugu. 5 September 2017. Archived from the original on 26 September 2024. Retrieved 26 September 2024 – via YouTube.
  9. ^ a b "Jai Lava Kusa (Original Motion Picture Soundtrack)". Apple Music. 3 September 2017. Archived from the original on 7 December 2022. Retrieved 26 September 2024.
  10. ^ a b Hooli, Shekhar H. (4 September 2017). "Jai Lava Kusa audio album out: Full Songs Jukebox of Jr NTR's film crosses 1 million views in 12 hours [VIDEOS+PHOTOS]". International Business Times India. Archived from the original on 14 January 2021. Retrieved 12 January 2021.
  11. ^ "WATCH: Tamannaah sizzles in Swing Zara song from Jr NTR's Jai Lava Kusa". India Today. 12 September 2017. Archived from the original on 27 September 2023. Retrieved 26 September 2024.
  12. ^ "Jai Lava Kusa song teaser: Jr NTR, Tamannaah in Swing Zara set the dance floor on fire. Watch video". The Indian Express. 12 September 2017. Archived from the original on 18 September 2017. Retrieved 26 September 2024.
  13. ^ "Jlk Anthem - Andamaina Lokam (From "Jai Lava Kusa") - Single". Apple Music. 24 September 2017. Archived from the original on 26 September 2024. Retrieved 26 September 2024.
  14. ^ Ramadugu, Mrudula (4 September 2017). "Jai Lava Kusa music review: Peppy, energetic songs for each of Junior NTR's triple roles". Firstpost. Archived from the original on 13 January 2021. Retrieved 12 January 2021.
  15. ^ "Jai Lava Kusa Music review songs lyrics". IndiaGlitz.com. Archived from the original on 13 January 2021. Retrieved 12 January 2021.
  16. ^ "Jai Lava Kusa Movie Audio Review". 123telugu.com. 8 August 2017. Archived from the original on 13 January 2021. Retrieved 12 January 2021.
  17. ^ Srinivasan, Karthik (3 September 2017). "Jai Lava Kusa (Music review), Telugu – Devi Sri Prasad". Milliblog. Archived from the original on 17 August 2018. Retrieved 26 September 2024.
  18. ^ Adivi, Sridhar (22 September 2017). "Jai Lava Kusa Movie Review". The Times of India. ISSN 0971-8257. Archived from the original on 12 January 2018. Retrieved 26 September 2024.
  19. ^ Venkateswaran, Vikram (21 September 2017). "'Jai Lava Kusa' Review: Three Heroes for the Price of One Ticket". The Quint. Archived from the original on 14 January 2021. Retrieved 26 September 2024.
  20. ^ "Best Telugu Songs: Top 10 Telugu Songs of 2017". The Times of India. 11 September 2018. ISSN 0971-8257. Archived from the original on 26 September 2024. Retrieved 26 September 2024.
  21. ^ "Nominations for the 65th Jio Filmfare Awards (South) 2018". Filmfare. 4 June 2018. Archived from the original on 30 August 2018. Retrieved 28 August 2020.
  22. ^ "SIIMA Awards 2018 - Telugu, Kannada nomination list out: Date, place of 7th edition revealed". International Business Times. 5 August 2018. Archived from the original on 8 August 2018. Retrieved 28 August 2020.
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