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Jürgen Knauss

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Jürgen Knauss
Portrait of Knauss smoking a pipe
Knauss in 2008
Born(1938-03-14)14 March 1938
Darmstadt, Gau Hesse-Nassau, Germany
Died18 October 2024(2024-10-18) (aged 86)
NationalityGerman
Other namesYussof Knauss
Occupation(s)Entrepreneur, Marketer and Photographer
Known forMcDonald's slogan i'm lovin' it

Jürgen Knauss (14 March 1938 – 18 October 2024) was a German entrepreneur, marketer and photographer.

Background

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Knauss was born in Darmstadt on 14 March 1938.[1] He became a trained typesetter and studied graphics.[2]

Knauss was married to the publisher Claudia Knauss.[3] He died on 18 October 2024, at the age of 86.[4]

Career

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Ray Kroc and Jürgen Knauss

At the beginning of his career, Knauss worked for a printing company in Brazil. After he met Friedrich W. Heye in 1964, he started working as a layout consultant for Heye Verlag. In 1971, Knauss met the founder of McDonald's Ray Kroc in Munich, which led to a 40 year long marketing partnership.[5][6] Knauss became managing director of the advertising agency Heye & Partner in 1974. In 1984, he was appointed board member of Needham Worldwide (today DDB).[2] After F.W. Heyes death in 1988, Knauss and his wife Claudia took over Heye Verlag in 1989.[1]

In 2003, Knauss and his agency developed the McDonald's slogan i'm lovin' it (German Ich liebe es), which won a worldwide competition between 14 agencies; he is best known as the inventor of this slogan.[7][8][9]

He resigned as CEO of the company in 2007 and served as chairman until 2014.[10]

In 2014, Knauss founded the publishing house +Knauss Verlag with his wife Claudia; he appears in the publications as Yussof Knauss.[11] 2015 they opened the workspace +Knauss Werkraum in Munich.[2][12][13] A part of his photographic work is shown in exhibitions.[14]

Awards

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McDonalds Excellence Award 2005
  • 1994: Man of the Year from Deutsche Werbeindustrie[15]
  • 2005: Hamburger Food Service Award[16]
  • 2007: Charlie Bell Award from McDonald's,[17]
  • 2016: Deutscher Fotobuchpreis Bronze (German photobook prize), for his photography book Burma/Myanmar – Im Fluss der Langsamkeit .[18]
  • 2018: Deutscher Fotobuchpreis Bronze (German photobook prize), for his photography book S.T.I.L.L.E.[19]

Publications

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  • C. Knauss, J. Knauss, F. W. Heye, H. Valinue, H. Marceau: Mordillo Jubiläumsbuch, 1997. ISBN 978-3895297137
  • J. Knauss, Sueddeutsche Zeitung, Münchner Literaturhaus: München inspiriert, Heye & Partner 2008.
  • Jürgen Knauss, Jan Knauss: Deutsche See: FAMILY OF FISCH, +KNAUSS München, Hamburg 2011. ISBN 978-3-8401-1758-9
  • J. Knauss: Das Viertel (Glockenbachviertel, Isarvorstadt, Gärtnerplatzviertel München), German, Heye & Partner, 2013.
  • C. Knauss, J. Knauss: Burma /Myanmar: Im Fluss der Langsamkeit, German, +KNAUSS Verlag, November 2014. ISBN 978-3000469572
  • C. Knauss, J. Knauss, et al.: S.T.I.L.L.E.: Ein Buch, das fotografisch, literarisch und musikalisch zum Flanieren durch das Universum der Stille einlädt, German, +KNAUSS Verlag, October 2017. ISBN 978-3000566394
  • Jürgen Knauss, Jan Knauss, M. Lange: 24 Stunden BayArena 04, +KNAUSS Werkraum, München 2017.

See also

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References

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  1. ^ a b Süddeutsche Zeitung. "Makellose Ästhetik" (in German).
  2. ^ a b c "Marken, Mut, Mist & Motivation - vom Werbung machen" (in German).
  3. ^ "Keine Freundin des Flachwitzes" (in German). 1 June 2004.
  4. ^ Trauer um Jürgen Knauss (in German)
  5. ^ goy (14 June 2003), "Was haben wir gelacht - McDonald's wird heiter", DIE WELT (in German), retrieved 24 February 2020
  6. ^ Journal, Erin White and Shirley LeungStaff Reporters of The Wall Street (6 August 2003). "How Tiny German Ad Agency Landed McDonald's Campaign". Wall Street Journal. ISSN 0099-9660. Retrieved 3 March 2020.
  7. ^ Kim Bhasin; Patricia Laya. "13 Ads That Made McDonald's An American Icon". Business Insider.
  8. ^ "Heye & Partner-Chef darf weltweit für den Hamburger werben: Deutsche gewinnen McDonald's-Etat". Handelsblatt (in German).
  9. ^ DER SPIEGEL: Weltweite Kampagne: McDonald's versucht es mit Liebe - DER SPIEGEL - Wirtschaft. Retrieved February 2020.
  10. ^ Werben & Verkaufen (5 September 2012). "Kreativchef Mathias Jahn verlässt Heye Group | W&V" (in German).
  11. ^ Claudia and J. Knauss: Burma /Myanmar: Im Fluss der Langsamkeit, German, +KNAUSS Verlag, November 2014. ISBN 978-3000469572
  12. ^ Zeitung, Süddeutsche. "Liebeserklärung auf Papier". Süddeutsche.de (in German). Retrieved 3 March 2020.
  13. ^ Burma/Myanmar – Im Fluss der Langsamkeit „Das milde Lächeln der inneren Einkehr“ FAZ 24.12.2014
  14. ^ "Exhibition Bye Bye Berlin - Podbielski Contemporary | ART at Berlin". ART at Berlin | Contemporary Art | Ausstellungen | Galerien | Museen | Galerieführer | Kunst | Map. 5 February 2018.
  15. ^ "HORIZONT Award: Alle Preisträger seit 1983" (in German).
  16. ^ "Hamburger Foodservice Preis 2005 verliehen". food service (in German). Retrieved 3 March 2020.
  17. ^ "McDonald's zeichnet Jürgen Knauss aus" (in German).
  18. ^ "Deutscher Fotobuchpreis 15/16". HdM. Retrieved 6 March 2020.
  19. ^ "Deutscher Fotobuchpreis 18/19". HdM. Retrieved 3 March 2020.
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