Ivan Arthur
Ivan Arthur | |
|---|---|
| Occupation(s) | Instrumentalist, creative director |
| Instrument | Mandolin |
Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002.[1] He is also a trustee of Asian Institute of Communication and Research, better known as AICAR Business School near Matheran.
Career
[edit]He started his career as a recording artist. Playing the mandolin for Bollywood movies, even played for music composer Salil Chowdhury. Later he joined weekly magazine Tide as reporter and sub-editor. Few years later he joined Studio One as a copywriter. In 1964 he joined JWT (then HTA) as a copywriter, one of the leading advertising agencies in the world.[1] Arthur has been part of the 10-member global team that put together the Thompson Total Branding Protocol.
Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, Reader's Digest, Haryana Breweries and Philips.[2]
In 2002, he joined as trustee of Asian Institute of Communication and Research, better known as AICAR Business School in Matheran, which founded in 2002, by was co-founder and Chairman of Chaitra Leo Burnett, Walter Saldanha.[3]
Ivan Arthur also written few books, Pavement Prayers, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time, Official Souvenir of Pope John Paul II's visit to India and Brands under fire, which he co-wrote with Kurien Matthews, former director, TBWA/India.
He has now retired and lives in Goa.[4]
Achievements
[edit]Ivan Arthur has been also inducted into the Communication Arts Guild (CAG) Hall of Fame. He has also addressed several national and international advertising groups across the world.
References
[edit]- ^ a b Savia Jane Pinto (January 28, 2009). "Defining Moments: Creating magic with Ivan Arthur". afaqs! Mumbai. Retrieved 2015-06-06.
- ^ Sangeeta Sharma; Raghuvir Singh (2006). Advertising: Planning And Implementation. PHI Learning. pp. 33–. ISBN 978-81-203-2973-7.
- ^ "A worthwhile act of philanthropy". The Hindu, Business Line. November 27, 2006. Retrieved 2015-06-06.
- ^ Krishnamurthy, Gokul (February 16, 2011). "'Fighting to entertain; not to kill'". Business Line. Retrieved 2015-06-06.