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Insightly, Inc.
Company typePrivate
IndustrySoftware
Founded2009; 15 years ago (2009) in Perth, Western Australia, Australia
FounderAnthony Smith
Headquarters
San Francisco
ProductsCRM software
Number of employees
190 (2018[1])
Websitehttps://www.insightly.com

Insightly, Inc. is a private computer technology company headquartered in San Francisco, California.

Products

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The company develops cloud-based customer relationship management (CRM) and project management tools for small and medium size businesses.[2] Insightly distributes its CRM and project management tools to customers using a freemium model.[3]

History

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The company was founded in Perth, Australia, by Anthony Smith in 2009.[4] The Insightly CRM platform was designed to integrate with Google Apps products.[5][6] In 2012, the company relocated to San Francisco,[7][8] where it raised $3 million in funding led by Emergence Capital Partners. Insightly used the funding to develop its CRM tools outside of the Google Apps platform, so that it could be an independent CRM.[9] In December 2012, Insightly released its CRM app for iOS devices.[10] In June 2013, the company launched integration between Microsoft Office and Outlook.[11]

In September 2013, Insightly raised $10 million in Series B funding from Emergence Capital Partners, Sozo Ventures and TrueBridge Capital Partners. The company had over 184,000 customers in 100 countries.[12] The company released an update to its user interface and simplified integration between Apps in 2014.[13] In October 2014, Insightly announced integration with Dropbox and QuickBooks Online.[14]

Insightly announced a partnership with cloud accounting software company, Xero, in 2015.[15] In 2016, Insightly raised $25 million in Series C funding led by Scott Bommer, CEO of SAB Capital Management, as well as earlier investors in the company.[1] In July 2016, Insightly also added Microsoft Power BI integration and updated its lead assignment rules.[16] Insightly added CRM security features to its platform allowing clients to protect sensitive information, recover deleted data, and track changes to sales opportunities in October 2016. The features comply with the standards developed by the American Institute of Certified Public Accountants.[17][18] In December 2016, the company added workflow automation tasks to its platform and expanded its mobile application's search reach, allowing integration with Dropbox, Google Drive, OneDrive, PandaDoc and Evernote.[19] In 2016 the special business card scanning app Business Card Reader for Insightly CRM developed by one software company appeared on Google Play and Call Tracker for Insightly CRM in 2017.

As of April, 2016, the company had raised $40 million in funding.[1] In July 2017, Insightly released a new version of CRM Suite featuring Microsoft Outlook integration and a new user interface.[20]

In September of 2019, Insightly adding a marketing automation application to the platform.[21]

In 2021, Insightly launched an integration tool called AppConnect and a customer service ticketing tool called Insightly Service. [22]

Shortly after instituting a work from home policy in March 2022 for the COVID-19 pandemic, Insightly announced it would be permanently be a fully remote workforce.[23]

References

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  1. ^ a b c Clancy, Heather (April 19, 2016). "Scrappy Sales Software Startup Snags More Backing". Fortune. Retrieved June 9, 2016.
  2. ^ Wells, Joyce (December 9, 2016). "Insightly Online CRM Announces Workflow Automation and Mobile Enhancements". KM World. Retrieved January 24, 2017.
  3. ^ Cohan, Peter (October 4, 2012). "Matt Holleran: Silicon Valley's Business Freemium Go-To Guy". Forbes. Retrieved June 9, 2016.
  4. ^ Fallon, Nicole (October 12, 2013). "Insightly Founder Anthony Smith on CRM for Small Business". Business News Daily. Retrieved June 9, 2016.
  5. ^ Leary, Brent (April 11, 2014). "Anthony Smith of Insightly: How to Attract 20,000 Users in 3 Months". Small Business Trends. Retrieved June 9, 2016.
  6. ^ "Insightly Targets Small Business With Free CRM, Project Management App For iPad and iPhone". TabTimes. December 4, 2012. Retrieved June 9, 2016.
  7. ^ Cohan, Peter (September 18, 2012). "Anthony Smith's Short Hop From Perth to San Francisco". Forbes. Retrieved June 9, 2016.
  8. ^ Newman, Kira (May 30, 2014). "Inside the Company Culture of Insightly:"We're Not the Typical Bunch of Under-25 Guys"". Tech Cocktail. Retrieved June 9, 2016.
  9. ^ Gitonga, David (October 5, 2012). "Insightly Using $3 Million Funding To Go Beyond Google Platform". TMCnet. Retrieved June 9, 2016.
  10. ^ Berthiaume, Dan (December 5, 2012). "Insightly Releases Customer Relationship Management App for iOS Devices". CMS Wire. Retrieved June 9, 2016.
  11. ^ Clancy, Heather (June 5, 2013). "Insightly Links Cloud CRM With Microsoft Office 365, Outlook 2013". ZDNet. Archived from the original on December 23, 2014. Retrieved June 9, 2016.
  12. ^ Williams, Alex (September 12, 2013). "Insightly Raises $10M For CRM Service Wrapped in an Email App". TechCrunch. Retrieved June 9, 2016.
  13. ^ Clancy, Heather (March 10, 2014). "Insightly Overhauls Interface, Simplifying Integration With Other Cloud Apps". ZDNet. Archived from the original on December 23, 2014. Retrieved June 9, 2016.
  14. ^ Minsker, Maria (October 17, 2014). "Insightly Integrates CRM Solution With Quick books Online, Dropbox and Box". Destination CRM. Retrieved June 9, 2016.
  15. ^ Chanthadavong, Aimee (August 13, 2015). "Xero Partners With Adobe, Bigcommerce, and Insightly". ZDNet. Retrieved June 9, 2016.
  16. ^ Kovac, Sarah; Marvin, Rob (July 29, 2016). "Insightly CRM". PC Magazine. Retrieved August 24, 2016.
  17. ^ Arora, Shabana (October 11, 2016). "Insightly Announces New Security Enhancements to Combat Small Business Data Threats". Martech Advisor. Retrieved January 24, 2017.
  18. ^ Scardina, Jesse (November 29, 2016). "Insightly Adds CRM Security to its Product". Tech Target. Retrieved January 24, 2017.
  19. ^ Nalawade, Sneha (December 6, 2016). "Insightly Announces Workflow Automation, Mobile Enhancements for Small and Growing Businesses". Martech Advisor. Retrieved January 24, 2017.
  20. ^ Halchak, Matthew. "Insightly Launches New CRM Suite Software For Sales Productivity". Retrieved 2018-07-02.
  21. ^ admin-ectnews (2019-09-10). "New Insightly Marketing Platform Modernizes Legacy CRM". CRM Buyer. Retrieved 2023-06-21.
  22. ^ Jepma, William (2021-09-23). "Insightly Expands its Offerings with the Launch of a New Service Platform". Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions. Retrieved 2023-06-21.
  23. ^ "Loading..." board.fastcompany.com. Retrieved 2023-06-21.
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