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IRIS Distribution

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IRIS Distribution
Company typePrivate
IndustryDigital marketing and distribution
Founded2003 (2003) in San Francisco, United States
FoundersMatt Laszuk (CEO), Bryn Boughton (CMO), Vic Sarjoo (CFO) and Eric Ferraro (General Counsel)
DefunctMay 2012
Headquarters
San Francisco
,
USA
Area served
Worldwide
Key people
Matt Laszuk (CEO), Bryn Boughton (CMO), Vic Sarjoo (CFO) and Eric Ferraro (General Counsel)
ProductsDistribution and promotion of digital music, ringtones, and video
Servicestechnical, marketing, and legal services
OwnerThe Orchard
Websitewww.theorchard.com

IRIS Distribution ( for Independent Recording Industry Services) was a digital music distribution and marketing firm based in San Francisco. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO), Vic Sarjoo (CFO) and Eric Ferraro (General Counsel) in 2003, IRIS distributed digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promoted label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offered technical, marketing, and legal services to independent artists and labels from all genres. Artists distributed by IRIS included She Wants Revenge, Le Tigre, Lou Reed, and Mogwai.

IRIS Distribution was acquired by The Orchard, a division of Sony in 2012.[1]

History

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In 2003, after the launch of Apple's iTunes digital music store, IRIS Distribution was founded to support independent labels entering the digital marketplace. IRIS began as a co-op for independent artists, but soon became a distribution company specializing in facilitating negotiations between retail services and independent labels.

IRIS Distribution's first digital distribution deals were with Force Inc. and Megaforce Records.[2] It added more labels in 2005.[3]

IRIS launched a podcast with Live365 in 2005.[4] In 2007, IRIS launched BlinkerActive, a dedicated marketing arm devoted to music promotion and branded entertainment. Some of BlinkerActive's clients included Scion/Toyota, Ninja Tune, Chemikal Underground, Surfdog Records, BYO Records, and Mack Avenue Records. IRIS reported strong growth and profitability in 2008.[5]

IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);[6] IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’

In May 2012 New York City-based digital distributor The Orchard acquired IRIS Distribution. This consolidation came only two months after The Orchard had merged with IODA Distribution.[1]

Labels distributed by IRIS

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This is not a complete list.

References

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  1. ^ a b Peoples, Glenn (9 May 2012). "Exclusive: The Orchard Acquires IRIS Distribution". Billboard. Retrieved 31 October 2024.
  2. ^ Morris, Chris. "Burnside Dials Up Online Solution For Its Labels." Billboard Magazine. December, 2003.
  3. ^ "Leading Independent Record Labels Select IRIS Distribution for Music Distribution to Digital Retailers" (Press release). IRIS Distribution. PR Newswire. 23 June 2004. Archived from the original on 3 March 2016. Retrieved 31 October 2024.
  4. ^ "IRIS Distribution Teams Up With Live365 for Inaugural SPOTcast" (PDF) (Press release). IRIS Distribution. 11 July 2005. Archived from the original (PDF) on 19 May 2006. Retrieved 31 October 2024.
  5. ^ IRIS Distribution Sees Strong Growth and Profitability In 2008; Outlook Bright For 2009[permanent dead link‍]
  6. ^ NARIP's 2009 Best In The Biz Winners. Retrieved 2009-08-17.
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