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Hooked (app)

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Hooked
Developer(s)Telepathic Inc.
Initial release2015
Operating systemiOS, Android
TypeChat fiction
LicenseFreemium
Websitehooked.co

Hooked is a mobile application where users can write or read chat fiction, short pieces of fiction told in the format of text messages between fictional characters. This format became popular among teens, young adults, and YouTubers. The app was released in September 2015 and was developed by Telepathic Inc.

Features

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Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters.[1][2] CEO Prerna Gupta described the app as "books for the Snapchat generation" or "Twitter for fiction."[3] As of March 2019, the app had more than 40 million active users.[4]

The stories are written by a mix of professional authors and crowd-sourced participants.[5] The most popular genres are suspense and horror.[1] The stories usually lack literary elements like character arcs, are simply written and are intended to be suspenseful or addicting.[6] Each piece of fiction on the app is approximately 1,000 to 1,300 words long and can be read in about five minutes.[3][4] Some longer stories are told in "chapters" and a 32,000-word thriller called Dark Matter was released in 2018.[4]

The app provides a certain number of text messages for free, then delays the next text message by 15 minutes unless the user pays for a subscription.[7][4] Prior to 2020, the app offered a three-day free trial and then required users to pay.[8] According to Gupta, the app was intended to get the younger generation to read more without getting distracted.[9] Most users of the app are between 13 and 24 years-old.[7][6]

History

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The Hooked app was first released in September 2015.[5] Initially, Hooked featured about 200 stories that were written by professional authors selected by the app developers.[3][10] The following year, Telepathic Inc. released Hooked 2.0, which allowed users of the app to create and share their own short stories.[11] By mid-2016, the app had 700 stories written by professional authors and 9,000 stories written by users.[10]

Hooked had 1.8 million downloads by 2016[7] and 20 million download as of 2017, which generated $6.5 million in revenue.[12] The response to Hooked prompted others to create similar text-message based short story apps, like Yarn and Tap.[13]

Sensor Tower reported that downloads for the Hooked app on iPhone and Android during October 2016 in March 2017 had the highest downloads.[14]

In the mid 2000s reading or watching Hooked was a popular thing to do. Starting in 2020, longer stories were introduced on the app in chapters.[15] The company launched an app called Hooked TV to showcase video pilots based on scripts it managed to test and develop before and during the COVID-19 pandemic. A full Hooked streaming platform was expected to debut in the second half of this year with 12 original series, culled from 50 pilots tested through the app and on social media with many of the videos being a few minutes long, but others go up to 20 minutes. [16] However, that fizzled out. As of 2024 there hasn’t been any talk about this app.

Background

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The idea for Hooked was conceived when Gupta was working on writing a book of her own.[1][3] Prerna Gupta and her husband Parag Chordia tested short stories with 15,000 people and found that readers were five times more likely to read a story to its end if the story was presented in a text message format.[1][6] They created Telepathic Inc., which developed Hooked.[17]

According to Celebrity Secret when they first started out, the stories were basically as if two people were texting each other and some sort of drama unfolds. Some of their most popular initial stories were actually horror stories, where a mom gets a text from her daughter and something creepy is happening to her. Over time, they started to turn those into podcasts, which then led to making their own movies and TV shows.[18]

As of 2017, the Telepathic has raised $6 million in funding to develop and support the Hooked app.[3][6][17][4][19] From the main website itself the Hooked investors include Sound Ventures, The Chernin Group, WME/Endeavor, MACRO, Greg Silverman, Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, Joe Montana, Aasif Mandvi, Max Martin, Anjula Acharia, Savan Kotecha, Cyan Banister, Eric Ries, A Capital, SV Angel, Cowboy Ventures, Founders Fund and Greylock, among many others.[9]

References

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  1. ^ a b c d Thompson, Clive (August 18, 2016). "The Best New Way to Read? Novels Told Through Text Messages". WIRED. Retrieved September 8, 2020.
  2. ^ Carson, Biz (January 14, 2016). "The app that wants to turn bite-sized stories into a YouTube-like empire is turning heads in Silicon Valley". Business Insider. Retrieved September 8, 2020.
  3. ^ a b c d e Garcia, Ahiza (September 19, 2015). "New app offers 'books for the Snapchat generation'". CNNMoney. Retrieved September 8, 2020.
  4. ^ a b c d e Stone, Zara (March 21, 2019). "The Hottest Way to Read Short Stories? With Chat Fiction". OZY. Archived from the original on May 13, 2020. Retrieved September 8, 2020.
  5. ^ a b Faughnder, Ryan (June 21, 2016). "Can the Hooked app find the next 'Harry Potter' for Hollywood?". Los Angeles Times. Retrieved September 8, 2020.
  6. ^ a b c d Marks, Gene (December 2, 2016). "More than 1.8 million teens are reading books by text messages thanks to this start-up". Washington Post. Retrieved September 8, 2020.
  7. ^ a b c Ha, Thu-Huong (December 1, 2016). "Hooked book app vs. Kindle and Audible: US teen readers are getting hooked on fiction by text message". Quartz. Retrieved September 8, 2020.
  8. ^ Helyer, Dan (June 8, 2020). "The 9 Best Chat Stories Apps for Reading Text Message Stories". MUO. Retrieved March 12, 2021.
  9. ^ a b Thadani, Trisha (June 26, 2017). "Hooked aims to get kids reading — via text message". San Francisco Chronicle. Retrieved August 28, 2017.
  10. ^ a b Miller, Meg (June 3, 2016). "How Hooked's Clever UI Turns Teens Into Voracious Readers". Fast Company. Retrieved September 8, 2020.
  11. ^ Ha, Anthony (April 7, 2016). "Chatty fiction app Hooked gets an update where readers can write stories, too". TechCrunch. Retrieved September 8, 2020.
  12. ^ Castillo, Michelle (May 21, 2017). "Millions of millennials are reading six-minute horror stories told entirely in the form of text messages". CNBC. Retrieved September 8, 2020.
  13. ^ Roof, Katie (June 13, 2017). "The chat fiction apps that teens go crazy for". TechCrunch. Retrieved September 8, 2020.
  14. ^ "Hot Reading App Hooked Grew 560% in Five Months, Spawning Competitors for its Crown". sensortower.com. Retrieved November 5, 2024.
  15. ^ Ha, Anthony (October 26, 2018). "Chat fiction startup Hooked unveils 'Dark Matter,' its first feature-length thriller". TechCrunch. Retrieved September 8, 2020.
  16. ^ X; Instagram; Email; Facebook (March 23, 2021). "The Wide Shot: The producer taking TikTok storytelling to Hollywood". Los Angeles Times. Retrieved November 5, 2024. {{cite web}}: |last2= has generic name (help)
  17. ^ a b Ha, Anthony (September 17, 2015). "Hooked Is An App For Readers Who Think Fiction Should Be More Like Text Messaging". TechCrunch. Retrieved September 7, 2020.
  18. ^ "Prerna Gupta Shares Everything You Need to Know About Her Wildly Popular App 'Hooked' (Exclusive)". Celeb Secrets. April 22, 2021. Retrieved November 5, 2024.
  19. ^ Thadani, Trisha (June 26, 2017). "Hooked aims to get kids reading – via text message". SFChronicle.com. Retrieved September 8, 2020.
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