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HanseYachts

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HanseYachts AG
Company typePublic
ISINDE000A0KF6M8
IndustryBoat building
Founded1990
FounderMichael Schmidt
Headquarters
Greifswald, Germany
Area served
Europe, North America,
South America,
Middle East, Arabia,
Asia, Australia,
New Zealand
Key people
Gert Purkert (Chairman)
Hanjo Runde (CEO)[1]
Stefan Zimmermann (COO)[1]
Productssailing yachts
motor yachts
OwnerAurelius SE (79.5 %)[2]
Vesting Holding AG (5.9 %)[3]
Number of employees
1,370 (2021/22)[4]
SubsidiariesHanseYachts Sp. z o.o., Goleniów, Poland
Websitewww.hanseyachtsag.com status: October 2022

HanseYachts AG is a German yacht manufacturer headquartered in the city of Greifswald (Baltic Sea). The company is one of the world's largest manufacturers of sailing yachts with lengths of 29 ft (ca. 9 meters) to 67 ft (20.42 meters). The company offers monohull sailboats under the Hanse, Dehler and Moody brands. Motorboats are sold under the Fjord and Sealine brands. HanseYachts is cooperating with the yacht designers Patrick Banfield, Berret-Racoupeau, Bill Dixon and Judel/Vrolijk & Co.

The Group's products and brands are innovative, established in the market, and have a long history. Different types of yachts are offered under each brand. The consistent expansion of the product portfolio is part of the Group's multi-brand strategy, and the entire product portfolio now comprises 40 different models. The yachts are sold by authorized dealers and the Group's own sales companies. The Group's own sales companies are located in Germany and the United States. The Group's products are sold by a worldwide network of around 230 dealers. All boats are manufactured exclusively on the basis of firm customer orders.

Corporate affairs

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HanseYachts AG is the parent company of the HanseYachts Group. It performs central holding company functions and manages most of the operating business of the Group. HanseYachts AG holds 100 % of the equity in nearly all subsidiaries, either directly or indirectly. The subsidiaries are Hanse (Deutschland) Vertriebs GmbH & Co. KG, Verwaltung Hanse (Deutschland) Vertriebs GmbH, HanseYachts Marken Portfolio AG & Co. KG, Moody Yachts GmbH, Dehler Yachts GmbH, Sealine Yachts GmbH, Hanse Yachts US, LLC, USA, HanseYachts Sp. z o.o. in Poland (known as Technologie Tworzyw Sztucznych Sp. z o.o., or “TTS” for short, until 3 October 2022) with its subsidiary Balticdesign Institut Sp. z o.o., and Yachtzentrum Greifswald Beteiligungs-GmbH with its no longer operationally active subsidiary Mediterranean Yacht Service Center SARL, France.

Effective 17 October 2022, HanseYachts AG sold its equity interest in Privilege Marine as a portfolio optimization step. The French catamaran manufacturer based in Port Olona, Les Sables d'Olonne, France, was purchased by a consortium headed by the related person and longtime CEO Gilles Wagner, along with a group of the company's customers.

One of the world's oldest catamaran brands, Privilege builds ocean-going luxury catamarans sold at prices of €1.5 million to €5 million. The company had been acquired by HanseYachts AG in June 2019, but remained operationally autonomous. Since the acquisition, the entire product line was completely renewed with great market success. Because the anticipated synergy effects did not materialize to the hoped-for extent, HanseYachts sold the company and can now focus on its remaining six brands.

The HanseYachts Group is included in the consolidated financial statements of AURELIUS Equity Opportunities SE & Co. KGaA, Grunwald.

HanseYachts AG has been listed in the General Standard section of the Frankfurt Stock Exchange since 2007.

History

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Founding, rise, IPO (1990–2007)

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HanseYachts yard, Greifswald

HanseYachts is originated in an old-established shipyard for fishing cutters and other workboats.[5] The today's company was founded in 1990 – after the fall of the Iron Curtain – by Michael Schmidt, the winner of the 1985 Admiral's Cup.[6] At the beginning, Yachtzentrum Greifswald – so the former name of HanseYachts – focused on yacht refit and other services. The first model Hanse 291 (which based on the design of the Aphrodite 291) was launched in 1993.[6] In the years to come, the company successively extended the model range and grew rapidly.[5] In the late 1990s, HanseYachts and the yacht designers Judel/Vrolijk & Co started their still existing collaboration.[7] In 2003, the range comprised eight models up to 53  ft.[8] In 2007, HanseYachts AG went public (General Standard, Frankfurt).[9] Founder Michael Schmidt remained majority shareholder.

Brand acquisitions and powerboat market entry (2006–2009)

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For more than a decade, HanseYachts built sailing yachts only. In 2006, the company acquired the majority of Norwegian powerboat manufacturer Fjord Boats AS and started to develop seagoing powerboats.[10] In 2007, the English Moody brand (sailing yachts) was added, and the creation of a new Moody range with decksaloon and aftcockpit models began.[11] Furthermore, HanseYachts bought the remaining shares in Fjord Boats AS and introduced a first new Fjord model (Fjord 40 open).[12][13] In 2008, the company completed the enlargement of its plant in Greifswald and the construction of a new production facility in Goleniów. In 2009, HanseYachts purchased its German competitor Dehler Yachtbau comprising the Dehler and Varianta brands as well as a production facility located in Freienohl, Germany.[14]

Great Recession, change of ownership and recovery (2008–2016)

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During the Great Recession, the boating industry was affected by a slump in global sales.[15] The company's turnover dropped by 57% within one year.[16] A period of high losses began. In 2011, founder Michael Schmidt sold his stake to German Investment holding Aurelius SE, Munich, and left the company. At the end of 2012, HanseYachts closed the Dehler factory in Freienohl and relocated the entire Dehler production to its lamination factory in Goleniów and its main factory in Greifswald.[17] In 2013, HanseYachts parent company Aurelius SE purchased the English Sealine brand (motor yachts) together with plans, moulds, parts lists and equipment.[18] In 2014, HanseYachts started to produce Sealine yachts.

Current models

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Sailing yachts

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Hanse 675
Model Launch Model Launch Model Launch
Hanse 315 2015 Dehler 29 2010 Moody 41 AC 2009
Hanse 348 2018 Dehler 30 od 1 2019 Moody 41 DS 2020
Hanse 388 2017 Dehler 34 2016 Moody 45 DS 2008
Hanse 418 2017 Dehler 38 SQ 2020 Moody 54 DS 2014
Hanse 460 2021 Dehler 42 2016
Hanse 510 2022 Dehler 46 SQ 2022
Hanse 548 2017
Hanse 588 2016
Hanse 675 2016
Hanse 510 2022

1 one design class
Naval architects: Berret-Racoupeau (Hanse), Judel/Vrolijk & Co (Hanse, Dehler), Bill Dixon (Moody)

Motor yachts

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Model Launch Model Launch Model Launch
Sealine S335 2022 Fjord 38 open 2019 Ryck 280 1 2021
Sealine S335v 2022 Fjord 38 xpress 1 2018
Sealine C335 2021 Fjord 41 XL 2020
Sealine C335v 1 2021 Fjord 44 open 2018
Sealine S390 2021 Fjord 44 coupé 2018
Sealine C390 2019 Fjord 53 XL 2022
Sealine C390v 1 2020
Sealine S430 2020
Sealine C430 2017
Sealine F430 2018
Sealine C530 2017
Sealine F530 2016

1 model with outboard engines
Naval architects: Patrick Banfield (Fjord), Bill Dixon (Sealine, Ryck)

Sales figures and turnover

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Year Sales
(units) 		Chg/yr.
2012/13[19] 519
2013/14[19] 531 2.3 %
2014/15[20] 499 -6.0 %
2015/16[21] 557 11.6 %
2016/17[22] 589 5.7 %
2017/18[23] 564 -4.2 %
2018/19[24] 575 2.0 %
2019/20[25] 499 -13.2 %
2020/21[26] 463 -7.2 %


Sources: 2004/05 until 2020/21[27]

Awards

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  • "Boatbuilder of the Year 2016" (British Yachting Awards)[28]
  • "Boatbuilder of the Year 2018" (British Yachting Awards)[29]
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Wikimedia Commons has media related to HanseYachts AG.

References

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  1. ^ a b "The Management Board of HanseYachts AG". HanseYachts AG. Retrieved June 30, 2022.
  2. ^ "Shareholders". Retrieved October 18, 2022.
  3. ^ "HanseYachts AG: Veröffentlichung gemäß § 40 Abs. 1 WpHG mit dem Ziel der europaweiten Verbreitung" (in German). HanseYachts AG. DGAP. December 30, 2019.
  4. ^ "Annual Report 2021/2022" (PDF).
  5. ^ a b Greenwood, Robert (February 2009). "East goes west". European Boatbuilder.
  6. ^ a b "Hanse history". HanseYachts AG. Retrieved November 20, 2019.
  7. ^ "Hanse extends collaboration with judel/vrolijk & co" (PDF) (Press release). HanseGroup. June 2012. Retrieved November 22, 2017.
  8. ^ "Model history". HanseYachts AG. Retrieved November 20, 2019.
  9. ^ "HanseYachts vor dem Börsenstart" (in German). Yacht online. March 8, 2007.
  10. ^ "Fjord Boats Completely Taken Over" (Press release). HanseYachts AG. DGAP. November 14, 2007.
  11. ^ "HanseYachts AG Acquires Premium Trademark Moody" (Press release). HanseYachts AG. DGAP. March 30, 2007. Retrieved November 21, 2017.
  12. ^ "HanseYachts Exercises Call Option for Fjord Boats AS" (PDF) (Press release). HanseYachts AG. July 26, 2007.
  13. ^ "Fjord Boats Completely Taken Over" (Press release). HanseYachts AG. DGAP. November 14, 2007. Retrieved November 21, 2017.
  14. ^ "Hanse acquires Dehler brand". Boating Business. June 29, 2009. Retrieved November 21, 2017.
  15. ^ "HanseYachts predicts boat sales slump". Yachting Monthly. January 9, 2009.
  16. ^ HanseGroup. "Annual report 2008/2009" (PDF). Retrieved November 21, 2019.
  17. ^ "HanseGroup moves entire production to its German headquarters in Greifswald" (Press release). HanseYachts AG. May 30, 2012.
  18. ^ "Sealine brand and 380 and 450 models sold to parent company of HanseGroup". Motorboat & Yachting. June 27, 2013.
  19. ^ a b "Annual Report 2013/2014" (PDF). HanseYachts AG. September 30, 2014. p. 24.
  20. ^ "Annual Report 2014/2015" (PDF). HanseYachts AG. September 29, 2015. p. 39.
  21. ^ "Annual Report 2015/2016" (PDF). HanseYachts AG. September 16, 2016. p. 21.
  22. ^ "Annual Report 2016/2017" (PDF). HanseYachts AG. September 20, 2017. p. 43.
  23. ^ "Annual Report 2017/18" (PDF). HanseYachts AG. October 1, 2018. p. 44.
  24. ^ "Annual Report 2018/19". HanseYachts AG. September 30, 2019.
  25. ^ "Annual Report 2019/20". HanseYachts AG. September 30, 2020.
  26. ^ "Annual Report 2020/21". HanseYachts AG. September 30, 2021.
  27. ^ "Financial reports". HanseYachts AG.
  28. ^ "HanseYachts AG Receives Boat Builder Award 2016". Canadian Yachting. Retrieved January 24, 2019.
  29. ^ "HanseYachts AG wins British Yachting Award "Boatbuilder of the Year 2018"". Boating Asia-Pacific. Archived from the original on January 29, 2019. Retrieved January 24, 2019.
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