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Gisada

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Gisada Switzerland
Company typePrivate
IndustryFragrance
Founded2013
FoundersArben and Sadulla Ademi
HeadquartersWinterthur, Switzerland
Area served
More than 75 countries
Number of employees
150-200 (2024)
WebsiteGisada

Gisada Switzerland is a Swiss fragrance company specializing in creating, producing, and distributing perfumes. It was founded in 2013 and is owned by Swiss Fragrance GmbH. The company operates in 75 countries through retailers, distributors, and online channels.[1][2][3]

History

[edit]

Gisada Switzerland was founded by two brothers, Arben and Sadulla Ademi, in Winterthur, Switzerland, in 2013.[4][5] In 2017, Gisada launched in Marionnaud, Switzerland, making its products available in 84 stores. By 2018, the brand had expanded in Switzerland with Uomo & Donna in 70 stores and increased its presence in Germany to 370 stores by September.[6][7]

In October 2019, Gisada entered 200 stores in France through Marionnaud and continued its expansion in November by reaching 104 stores in the Netherlands with Douglas.[8][9] In October 2020, Gisada launched in Marionnaud Austria, adding 88 stores, and introduced the Ambassador Perfume. Additionally, Gisada entered the United Arab Emirates market with Karji Stores, launching in 21 stores.[10][11][3]

In 2021, Gisada launched a new men's perfume, Ambassador Intense, created by Andreas Wilhelm.[12][2] In 2022, Gisada launched another men's perfume, Ambassador Intense, and entered the travel retail sector with Dufry.[13]

In 2023, Gisada introduced the Titanium perfume and restyled its luxury line.[3] Also, the brand expanded its travel retail presence with Lagardère.

Among Gisada's brand ambassadors are Michele Morrone, an Italian actor and model,[14] Anthony Joshua, a British professional boxer,[15] and Jeremy Meeks, an American model.[16][17][18]

References

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  1. ^ "Gisada Switzerland-Personal Care Product Manufacturing". FlashIntel. Retrieved 2024-06-04.
  2. ^ a b Rey, Claudia (2023-10-13). "Der Punk unter den Parfümeuren provoziert die Industrie". Neue Zürcher Zeitung (in Swiss High German). ISSN 0376-6829. Retrieved 2024-06-04.
  3. ^ a b c Sayles, Jill (2023-05-03). "Gisada to debut at TFWA Asia Pacific with luxury fragrance portfolio". DFNI. Retrieved 2024-06-04.
  4. ^ "Gisada perfumes, olfactory craftsmanship and precision". MANINTOWN. 2023-01-09. Retrieved 2024-06-04.
  5. ^ "10 schöne Weihnachtsgeschenke aus der Schweiz". Schweizer Illustrierte (in Swiss High German). Retrieved 2024-06-04.
  6. ^ "Scandinavian MIND | Gisada's Arben Ademi: The fragrance innovations to watch for 2024". Retrieved 2024-06-04.
  7. ^ Funke, Cordula; Unterberger, Nadja (2020-07-29). "Die besten neuen Düfte: So riecht der Sommer 2020". GQ Germany (in German). Retrieved 2024-06-04.
  8. ^ "Cosa regalare per la Festa del papà? 15 idee per la cura del corpo, dai cofanetti beauty ai profumi". Style (in Italian). Retrieved 2024-06-04.
  9. ^ Gaede, Isabell (2022-11-08). "Douglas Adventskalender 2022: Dieser Inhalt erwartet Sie". praxistipps.chip.de. Retrieved 2024-06-04.
  10. ^ Graf, Beatrice (2020-12-08). "Die besten Geschenke für Papa – und Väter, die schon alles haben". Vogue Germany (in German). Retrieved 2024-06-04.
  11. ^ "Gisada Switzerland underlines GTR aspirations with Singapore show debut". www.trbusiness.com. 2023-05-02. Retrieved 2024-06-04.
  12. ^ Ruder, Malena (2019-09-27). "Düfte, die mit Muskat, Zimt und Co. perfekt in den Herbst passen". NZZ Bellevue (in German). Retrieved 2024-06-04.
  13. ^ "Regali di Natale, 6 cofanetti beauty per lui". la Repubblica (in Italian). 2022-11-17. Retrieved 2024-06-04.
  14. ^ "100% DOUGLAS Parfümerie Gutschein | Rabattcodes Juni 2024". gutscheine.handelsblatt.com (in German). Retrieved 2024-06-04.
  15. ^ "Beauty news: appuntamenti di maggio con bellezza, prevenzione e sostenibilità". Style (in Italian). Retrieved 2024-06-04.
  16. ^ "Vom US-Knast auf Schweizer Plakate: Die unglaubliche Geschichte von Jeremy Meeks". Watson (in German). Retrieved 2024-06-04.
  17. ^ Weichselbaum, Stefanie (2019-10-09). "Ex-Häftling und Model Jeremy Meeks in Wien: "Ich bereue nichts"". kurier.at (in German). Retrieved 2024-06-04.
  18. ^ "Maak kennis met Gisada". Maak kennis met Gisada (in Dutch). Retrieved 2024-06-04.
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