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Georgie Aldous

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Georgie Aldous
Aldous in November 2024
Born
Georgie James Aldous

(1998-07-05) 5 July 1998 (age 26)
Great Yarmouth, England
EducationOrmiston Venture Academy
Occupation(s)Model, activist, influencer
Years active2014-present
Websitegeorgiealdous.co.uk

Georgie James Aldous (born 5 July 1998) is a British social activist,[1] model[2] and influencer.[3] In 2017 he became the first male beauty model for Superdrug,[4][5] New Look[2] and Primark,[6] after launching a petition in 2016[7] to get more men on British make-up campaigns.[8][9][1][7]

Early life

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Aldous was born on 5 July 1998 in Great Yarmouth, England.[10] He attended Ormiston Venture Academy[11] and began posting vlogs on YouTube in 2014[12][13] when he graduated to overcome bullying and social anxiety.[14] At the age of 18 he was known as one of the top male beauty vloggers in the UK[15] and the first British male beauty influencer to feature on Instagram's beauty report.[5]

Activism

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#GetMenOnMakeupCampaigns

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Aldous began campaigning in 2017[1] for more men to be featured in British make-up campaigns after American makeup company CoverGirl announced it would be having its first CoverBoy, James Charles. He then began a petition on Change.org titled #GetMenOnMakeupCampaigns, calling on major beauty brands like Superdrug, Boots, Rimmel and Maybelline to start including men in their make-up campaigns to bring down hate crime.[7] Aldous stated that he did contact brands, brand owners, PR teams and marketing teams about the lack of male representation but after receiving a lame excuse, a thanks for the feedback or a suspected bribery of free products, he created the campaign.[8] This all changed when he made history[16] and became the first male beauty model for Superdrug in 2017,[4] which was then followed by Rimmel announcing their first male spokesperson.[17] This opened up a discussion around beauty counters for men and Aldous told Yahoo Style UK[18] that he thinks it's a bad move for the beauty industry and that it creates a gender divide.

Online pharmacies

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After being taken to the James Paget University Hospital in August 2024 with Tachycardia, panic attacks and panic disorder,[19] Aldous spoke out in a video posted to his Instagram account[20] and YouTube channel[21] urging online pharmacies like LloydsPharmacy to implement stricter checks when prescribing weight loss medication online, especially to those who suffer with an eating disorder.

He stated he did not medically need the drug due to not having diabetes and after losing 50 pounds (23 kg) over the course of five months,[22] he began to feel frail and weak due to eating a minimal amount of food.[22] Aldous also stated he thinks it is dangerous that the NHS may provide Mounjaro to those on benefits.[23] He also called out the NHS for not being trained enough on the drug after they sent him home originally with anxiety disorder.[21] Due to the effects of Tirzepatide on Aldous' body, he had to receive high-level Cognitive behavioral therapy and in December 2024 was taking Sertraline and Propranolol.[20]

Gay rights

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In 2016, British clothing brand Jacamo (owned by N Brown Group) were accused of gender stereotyping after posting an advert on Twitter showing a model next to a "real man". Aldous spoke out publicly[24][25] and stated he thought the advert was "homophobic",[26][27][28] and "I feel like I am constantly trying to be shoved into a category that I do not want to be in, I feel like I should have to like football, not like the colour pink, shouldn’t dye my hair and should have a girlfriend because I’m a man. But you couldn’t be more wrong. I am my own person and my gender does not define me or my actions. I like perfume, I wear make-up and I like guys. Does that not make me a real man?”.[29]

In 2016 Aldous released a statement reading "It’s nearly 2016 so if you’re still against Lesbian, Gay, Bisexual or Transgender people I am worried for you – Learn to love and respect people for who they truly are".[30]

Animal rights

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Aldous told British clothing brand New Look in an interview when he became their first male beauty model in 2017,[2] that he believes "an animal shouldn't have to suffer for makeup", and that he would "never want to put an animal through suffering" for him to look good. Aldous also stated that "there are so many brands that aren't testing on animals so there is no reason why you can't choose cruelty-free. Beauty isn't worth an animal's pain."[13] Aldous only uses cruelty-free products.[31][32]

Personal life

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In 2016 Aldous disagreed publicly with his mother when she questioned him wearing make-up and asked him if he wanted to be a woman and also if he wanted to be a transvestite.[33][31]

In 2018 Aldous told the Eastern Daily Press that he feels his stomach “about 500 times a day” as he struggles with body dysmorphia.[34] He has also been known to raise awareness of body positivity online.[7]

In 2020 Aldous said that make-up was his "coping mechanism"[3] after coming out as gay.[35] He said that he began experimenting with make-up as a teenager when he was bullied at school.[3]

Substance abuse

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In 2020 when England was in a lockdown due to COVID-19,[36] Aldous spoke publicly about his marijuana dependency[37] and how the drug had consumed his every waking thought and resulted in debts of thousands of pounds, and said that he felt the national lockdown had helped him quit his substance abuse.

Public abuse

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In 2016 Aldous spoke out about the verbal abuse he received in the streets of his hometown Great Yarmouth for wearing make-up online whilst encouraging other men to embrace traditionally female cosmetics.[38][39][31] Aldous released a statement with Sky News on their segment called "The Point:" discussing men wearing make-up and the gender divide that exists within the beauty space. Aldous stated he had received online abuse for crossing that divide,[40][41] including comments that him wearing make-up was against religion and that he should stop trying to be a lady. Aldous urged men to stop letting social conventions dictate who can paint their faces and how, and to enjoy the true freedom of expression.[9]

Health

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In 2016 Aldous announced that he lost 3 stone (42 lbs) in three months by becoming vegan and "eating clean",[42] but in 2017 Aldous revealed that he was lying previously and stated that he was actually "addicted" to losing weight and the feeling of hunger. He also stated that he would train so much that he would feel faint due to the lack of calories he was consuming at the time and urged people to not starve themselves to lose weight or to meet expectations.[43]

Aldous began using the Tirzepatide drug Mounjaro in March 2024[44][45] after suffering with binge eating disorder and yo-yo dieting.[46] He spoke out in a video posted on his Instagram account[20] and YouTube channel[21] about his experience with the drug after he was taken to the James Paget University Hospital with Tachycardia, panic attacks and panic disorder.[10][47] Aldous stated he thought he was going to die[48][49] and is now calling for online pharmacies like LloydsPharmacy where his Mounjaro was approved,[50] to carry out stricter checks when issuing prescriptions for weight loss medication.[51][52]

Business career

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In 2019 Aldous launched the make-up brand Georgie Cosmetics[53] after reaching the brink of depression due to his mother being ill and also from having too much screen time, which stopped Aldous from posting on his Instagram page.[54] The company was then dissolved in 2022 due to the financial impact of COVID-19 and so that Aldous could focus on caring for his mother.[55]

References

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  1. ^ a b c "This male beauty blogger is campaigning to get more British guys in makeup ads". Metro. 2017-01-17. Retrieved 2024-12-15.
  2. ^ a b c "Male beauty influencer and YouTube star Georgie Aldous from Gorleston is first man in makeup to feature in New Look fashion campaign". Eastern Daily Press. 2017-06-02. Retrieved 2024-12-15.
  3. ^ a b c "'Make-up was my coping mechanism after coming out'". BBC News. Retrieved 2024-12-15.
  4. ^ a b "Why This Beauty Blogger Hopes His Superdrug Campaign Will Empower More Men To Wear Makeup With Pride". HuffPost UK. 2017-06-01. Retrieved 2024-12-15.
  5. ^ a b "Great Yarmouth male beauty vlogger and YouTube star Georgie Aldous in new Superdrug B range campaign". Great Yarmouth Mercury. 2017-09-19. Retrieved 2024-12-15.
  6. ^ "Male Beauty Blogger Shows Us How To Do It With Full Penneys Makeup Look". EVOKE. 2017-02-17. Retrieved 2024-12-15.
  7. ^ a b c d "This Vlogger Has Started A Petition To Get Men In British Makeup Adverts". HuffPost UK. 2017-01-17. Retrieved 2024-12-15.
  8. ^ a b "Meet the 18-year-old fighting for men to be included in British makeup campaigns". Mic. 2017-01-18. Retrieved 2024-12-15.
  9. ^ a b "The Point: Men should not fear wearing make-up". Sky News. Retrieved 2024-12-15.
  10. ^ a b "English man, Georgie Aldous, warns against buying Mounjaro 'King Kong' of weight loss drugs". New York Post. 2024-12-13. Retrieved 2024-12-15.
  11. ^ ""Men can wear make-up" says Gorleston YouTuber". Eastern Daily Press. 2016-08-13. Retrieved 2024-12-15.
  12. ^ "Five Minutes With Georgie Aldous". GNI Magazine. 2015-06-16. Retrieved 2024-12-15.
  13. ^ a b "My Life My Style My Look". New Look. Retrieved 2024-12-20.
  14. ^ "Norfolk blogger and anti-bullying campaigner shares the love on YouTube". Eastern Daily Press. 2015-03-19. Retrieved 2024-12-15.
  15. ^ "These Male Beauty Bloggers Have Some Powerful Words For You". HuffPost UK. 2016-11-07. Retrieved 2024-12-20.
  16. ^ "This makeup artist just became the first male model for Superdrug". PinkNews. 2023-06-03. Retrieved 2024-12-14.
  17. ^ Boni, Frederico (2017-06-04). "Superdrug, primo storico modello per la linea cosmetica: il trucco è genderless - Gay.it". GAY.IT (in Italian). Retrieved 2024-12-18.
  18. ^ "Beauty counters for men could be here in the next few years". Yahoo News. 2017-08-07. Retrieved 2024-12-15.
  19. ^ "Influencer, 26, ended up in A&E after 'weight loss jab' nightmare". Gloucestershire Live. 2024-12-13. Retrieved 2024-12-15.
  20. ^ a b c Aldous, Georgie (2024-12-08). "My Mounjaro Story". Instagram. Retrieved 2024-12-15.
  21. ^ a b c Aldous, Georgie (2024-12-08). "My Mounjaro Story". Retrieved 2024-12-14 – via YouTube.
  22. ^ a b "'Weight loss jabs messed with my heart - I wish I'd never used them'". The Mirror. 2024-12-13. Retrieved 2024-12-15.
  23. ^ "Weight loss drug Mounjaro will be available via the NHS for some people living with obesity". Women's Health. 2024-12-06. Retrieved 2024-12-15.
  24. ^ "Jacamo's Push For Diversity In Fashion Backfired Spectacularly". HuffPost UK. 2016-11-01. Retrieved 2024-12-22.
  25. ^ Grant, David (2016-10-31). "So Is This Clothing Brand's Ad Campaign Homophobic?". Queerty. Retrieved 2024-12-22.
  26. ^ "Jacamo clothing firm apologises after 'gender stereotyping' in Twitter advert". BBC News. 2016-10-31. Retrieved 2024-12-20.
  27. ^ Lee, Josh (2016-10-31). "Clothing brand Jacamo issue an apology after being called out for "homophobic" online campaign". Attitude. Retrieved 2024-12-22.
  28. ^ Baret, Julie (2016-10-31). "Les "vrais mecs" et l'homophobie d'une marque anglaise". TÊTU (in French). Retrieved 2024-12-22.
  29. ^ "Clothing retailer blasted for "Homophobic" Twitter campaign". THEGAYUK. 2016-10-31. Retrieved 2024-12-20.
  30. ^ "Out YouTuber Georgie Aldous Has A Message For The Bigots". THEGAYUK. 2015-12-08. Retrieved 2024-12-20.
  31. ^ a b c "Male Beauty Vlogger Harassed for Wearing Makeup". Yahoo News. 2016-09-02. Retrieved 2024-12-15.
  32. ^ Niki (2018-06-11). "Pride Month – 10 Beauty Boys You Need To Follow". Fuzzable. Retrieved 2024-12-20.
  33. ^ "This YouTuber had the best answer when his mum asked him why he wears makeup". PinkNews. 2016-08-05. pp. en. Retrieved 2014-12-14.
  34. ^ "From Superdrug to Instagram: Beauty influencer Georgie Aldous is a social media star". Eastern Daily Press. 2018-10-09. Retrieved 2024-12-17.
  35. ^ Cohen, Benjamin (2015-05-04). "YouTuber Georgie Aldous comes out as gay". PinkNews. Retrieved 2024-12-20.
  36. ^ "Boris Johnson issues stay-at-home order, sending the UK into lockdown to fight coronavirus pandemic". CNN. 2020-03-23. Retrieved 2024-12-15.
  37. ^ "How lockdown helped me kick my cannabis habit - beauty influencer opens up about dependency". Eastern Daily Press. 2020-10-24. Retrieved 2024-12-15.
  38. ^ "YouTuber hit with shocking abuse after wearing makeup in his videos". The Sun. 2016-08-30. Retrieved 2024-12-15.
  39. ^ "Teen explains why he'll continue to wear make-up despite abuse from trolls". The Mirror. 2016-09-02. Retrieved 2024-12-15.
  40. ^ Johnson, George (2017-03-10). "Why We NEED to Normalize Men's Grooming Habits". Teen Vogue. Retrieved 2024-12-18.
  41. ^ "18-metis visažistas: patyčios dėl dažomo veido manęs nesustabdys". tv3.lt (in Lithuanian). 2016-09-10. Retrieved 2024-12-18.
  42. ^ "Gay YouTuber loses an incredible 3 stone in 3 months". THEGAYUK. 2016-08-08. Retrieved 2024-12-20.
  43. ^ "Dramatic weightloss YouTuber talks about being "addicted to feeling hungry"". THEGAYUK. 2017-03-14. Retrieved 2024-12-20.
  44. ^ "Influencer who purchased 'King Kong' weight loss drug online warns of dangers: 'Wish I'd never done it'". Yahoo Life. 2024-12-13. Retrieved 2024-12-15.
  45. ^ "Eating disorder sufferer takes 3 A&E trips after taking Lloyds online doctor Mounjaro". C+D. 2024-12-18. Retrieved 2024-12-19.
  46. ^ "Beauty influencer warns people about 'King Kong' of weight loss drugs". Eastern Daily Press. 2024-12-12. Retrieved 2024-12-15.
  47. ^ ""J'ai perdu 25 kg grâce à un médicament mais les conséquences sur ma santé sont terribles"". Closer (in French). 2024-12-21. Retrieved 2024-12-21.
  48. ^ "I thought I was going to die after taking 'King Kong weight loss jab'". Surrey Live. 2024-12-13. Retrieved 2024-12-15.
  49. ^ ""Ho perso peso con delle punture dimagranti ma sono impazzito dal dolore, credevo di morire. Nessuno parla degli effetti collaterali"". Leggo (in Italian). 2024-12-17. Retrieved 2024-12-18.
  50. ^ "'I took the King Kong of weight loss injections and thought I was going to die'". The Mirror. 2024-12-13. Retrieved 2024-12-15.
  51. ^ "Beauty influencer warns people about 'King Kong' of weight loss drugs". Great Yarmouth Mercury. 2024-12-12. Retrieved 2024-12-15.
  52. ^ "I thought I was going to die after taking 'King Kong weight loss jab'". MSN. 2024-12-14. Retrieved 2024-12-15.
  53. ^ "GEORGIE COSMETICS LTD". Companies House. Retrieved 2024-12-15.
  54. ^ "Gorleston Instagram influencer launches his own make-up brand". Eastern Daily Press. 2019-10-03. Retrieved 2024-12-15.
  55. ^ Aldous, Georgie. "@georgie". Instagram. Retrieved 2024-12-15.
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