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George L. San Jose

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George L. San Jose
NationalityAmerican
Occupation(s)Marketing pioneer, Entrepreneur, CEO
Years active1981-present
Known forFounder and CEO of
The San Jose Group (SJG)

George L. San Jose, the founder and CEO of The San Jose Group (SJG), began his career in 1981 with only $247, which he used to purchase a used desk and office chair. From these humble beginnings, he built SJG into one of the largest minority-owned marketing and advertising agencies in the United States. By 2007, SJG had grown significantly, reporting $55 million in billings.[1][2][3]

In 1988, George established San Jose Consulting,[4] the first marketing consulting group specializing in Multicultural segments, to identify and quantify share growth opportunities for U.S. Fortune 1000 clients. He further expanded his portfolio in 1990 by creating SJ Public Relations.[5] He currently serves as President and CEO of both companies.[6][7][8]

In 1991, George founded and currently serves as Chairman of The San Jose Network Ltd. (SJN),[9] which provides services to U.S.-based corporations seeking expansion and growth opportunities in Latin American markets. Headquartered in Chicago, SJN's conglomerate of best-in-class independent advertising and marketing communications agencies operates 28 offices in 15 countries, serving 32 markets across the U.S., Latin America, and Canada. The agency also works in conjunction with Synergage.[10][11][12][13][14]

An industry visionary, pioneer and entrepreneur, George is responsible for introducing some of America’s major brands to the U.S. multicultural and Latin American market consumers. Utilizing his proprietary Convergent Marketing Solutions Model, he has developed advertising campaigns that proved effective across the diverse and complex markets of the Americas and garnered relationships with multinational clients such as Anheuser Busch, American Airlines, Coca-Cola, Hormel, S.C. Johnson, and Exelon. In 2007, George became the longest-standing active President of any U.S. multicultural marketing and advertising agency.[15][16][17][18]

Early life and Education

[edit]

George L. San Jose is the son of George D. and Thelma San Jose. He was born into a middle-class family in Havana, Cuba. His father was a financial auditor for a U.S.-owned electric company, and his mother was a judge’s clerk. Most of his family was involved in the legal system, particularly his grandfather, who served as one of the five Justices that made up the Supreme Court of Cuba. He was raised in a household where ethics, morals, and values were strictly enforced. This upbringing helped shape the principles that guided George through all of the responsibilities and challenges in his career. In 1967, his family migrated to Spain, where they lived until they came to the United States, settling in the New York City’s metro area in 1968.[19]

From an early age, George was fascinated by motorcycles and cars. Before he turned thirteen, he purchased a minibike and fully rebuilt it to go as fast as 45 miles per hour. By fifteen, he was able to buy his first car, a 1964 mustard color Mustang with a purple hand-painted stripe. When George bought it, he had no idea whether he could get it to run since it hadn’t started in several years. It also had no windows, dashboard, or radio. Armed with faith—and perhaps a little naivety—he eventually got it going. This experience helped him in later years as he worked his way through college as a full-time mechanic of old U.S. cars and European sports cars.[20]

Driven by a desire to serve his newly adopted country, George left high school and enlisted in the United States Air Force just two days after his 17th birthday. While serving, he pursued higher education, attending the University of Texas for a few years before completing his degree in business administration at the Ft. Lauderdale Business & Finance College in Ft. Lauderdale, Florida.[21][22]

Career

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George’s first job out of college was with Ryder Truck Rentals, where he quickly rose through the ranks and set new sales records. In 1977, he returned to New York City and joined Chanty Inc., selling health and beauty aid items to wholesalers and distributors along the East and West Coast markets. While working at Chanty, George wrote, directed, and produced his first TV commercial. He experienced the power of advertising firsthand when the warehouse was cleared out of the shampoo he had advertised.[23][24][25]

Having found his lifelong passion, he continued to launch successful advertising campaigns and, in 1979, was recruited by Spanish Advertising and Marketing Services (SAMS). Established in 1962, it was the largest and oldest Hispanic marketing and advertising agency serving the U.S. Hispanic market. Hired as a manager trainee, George worked closely with every advertising business unit and reported directly to the agency’s President, Luis Diaz Albertini. Luis, often referred to as the “Father of Hispanic Advertising,” was a legendary executive credited with launching the U.S. Hispanic “Madison Avenue” advertising era. Luis was known for his early morning starts, often arriving at the office by 6:30 am. Recognizing an opportunity to stand out, George made it a point to arrive at the same time. His dedication didn’t go unnoticed, and soon, Luis took George under his wing and taught him the intricacies of the business, from agency presentations to new business pitches and solving complex advertising and client challenges. George was eventually appointed General Manager in 1980, and by April 1981, he was entrusted with opening the Chicago SAMS office, located within offices of its parent company, D’Arcy Masius Benton Bowles.[26][27][28]

After working for SAMS for two years, George founded The San Jose Group in Chicago in 1981, a marketing and advertising agency specializing in multicultural lifestyle and behavioral marketing aimed at helping companies reach the U.S. Hispanic market in more meaningful and measurable ways. In 1985, George received the Businessman of the Year Award from the Puerto Rican Chamber of Commerce, and in 1990, he received the Businessman of the Year Award from the Cuban Chamber of Commerce. In 1993, the Advertising Federation of Greater Miami recognized George for his lectures at Advertising Age Seminars and the Se Habla Español Annual Conference, as well as for his creative work with Anheuser-Busch.[29][30][31][32][33]

In 1996, George co-founded the Association of Hispanic Advertising Agencies (AHAA) and served on the Board, first as director and later as the treasurer until 2012. In March of 2000, he was appointed Chairman of the Code of Ethics and Standards of Practice for AHAA and published a guidebook for newly formed agencies.[34][35]

In 1996, he was awarded The Honored Patriot Award for his service to The United States of America.[36][37]

In 1999, in recognition of his commitment to community service, President Bill Clinton appointed George as Director and Chairman of the Selective Service System Board of Appeals.[38][39] George was also inducted into the Who’s Who in Leading American Executives in U.S. Registry in 1999.[40]

In 2001, George developed and launched the renowned God Campaign Nationwide.[41]

In 2003, his agency’s billings grew 36.5%, making it the third fastest-growing agency in Chicago. That same year, George’s agency became one of the 25 Most Influential Advertising Agencies in the U.S., and George was nominated for an Honorary Doctor of Science Degree from Northwestern University. Additionally, he led the agency to win an International Gold Quill,[42] the highest honor in public relations, for his work with The National Pork Board.[43][44][45][46]

In 2004, George was featured on the cover of Screen Magazine—the leading resource for Film, Television, and Advertising—as a visionary and creative powerhouse. In 2006, George led the agency to win the coveted Effie Award for its marketing communications work on the National Pork Board account. In 2005, the agency celebrated its 25th anniversary, and it had now passed the $55 million in billings mark. By this point, the San Jose Network he led had grown to 41 offices, 800 employees, and $528 million in capitalized billings, and comprised best-in-class marketing communications agencies throughout Latin America and the U.S.[47][48][49]

In 2010, Advertising Age ranked The San Jose Group as the 18th largest agency in Chicago. That same year, George formed a strategic alliance between The San Jose Network (SJN) and the Transworld Advertising Agency Network (TAAN). SJN focuses on culturally convergent markets in the U.S. and complex markets in Latin America, while TAAN leads the global advertising network, serving Europe and Asia. The alliance of these two networks created the largest marketing communications group, uniting 69 agencies across 65 countries and 87 markets with combined billings of $1.1 billion.[50][51]

To celebrate the agency’s 30th anniversary in 2011, George initiated a community give-back effort, donating $60,000 worth of professional services to three nonprofit organizations. The donations were awarded in amounts of $30,000, $20,000, and $10,000 to organizations voted on by the public.[52]

In 2014, George created a hemispheric alliance between The San Jose Network (SJN) and The Trans-Canada Advertising Agency Network (T-CAAN), creating a one-stop shop for marketing services across the Americas. This alliance provided services across 20 countries, with 44 agencies and nearly $1 billion in capitalized billings.[53] That same year, George rolled out a multi-country advertising campaign for Bulova watches featuring the English Premier League football club Manchester United.[54]

George’s marketing communications-work in this field has generated over $7.8 billion in incremental sales for household brands such as Clorox, SC Johnson, Anheuser Busch, Coca-Cola, Motorola, VISA, Fleet Bank, Sears, The Signature Group, American Family Insurance, Allstate, MetLife, ATA, MGM Resorts, Land of Lincoln HealthCare, Gift of Hope, Kraft Foods, Sara Lee, Exelon, National Pork Board, GSK, Abbott Labs, ACE Hardware, SuperValu, and Grainger. Under his leadership, The San Jose Group has won hundreds of awards, including the coveted Effie for Advertising and IABC Gold Quill for Public Relations as an acknowledgment from industry leaders and peers.[55][56][57]

Recognized as an industry visionary by Advertising Age, USA Today, and Crain’s “Who’s Who,” George is a frequent speaker on advertising and marketing strategy. He has also published numerous industry articles, including “Brand Centric Hispanics,”[58] “What Happened to the USP,”[59] “Don’t Drink the Kool-Aid,”[60] “Just because you Build it, it does not Mean they will Come,”[61] “Latin America: The China of 2020,”[62] “The Fragility of Brands in Culturally Blind Society,”[63] and “The Emergence of the Power of our Polycultural Society.”[64] The agency’s work has also been featured in prominent marketing books as case studies of marketing excellence.[65][66][67][68][69][70][71][72]

Some of the notable clients George worked on are Abbott Nutrition, Anheuser Bush Inc, Ace Hardware, Allstate Insurance, American Family Insurance, American Airlines, American Trans Air, Chicago White Sox, Coca Cola USA, Bacardi Limited, Bulova, Exelon, Hanes Brands, Harley Davidson, Henkel Corporation, Hormel Foods, HyCite Corporation, Illinois Office of Tourism, Kraft Foods, National Pork Board, Pfzier Inc., Reckitt Benckiser, Sara Lee Corporation, SC Johnson, Sears, Sunovion Pharmaceutical, Univision Radio, U.S Cellular, Veryfine Juices, Walgreens Co., WW Grainger.

San Jose Consulting Inc.

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San Jose Consulting was established by George in 1988 to help U.S. based fortune 1000 companies identify growth opportunities, marketing solutions, and consumer insights in the Polycultural markets of the U.S., Canada, and the complex markets of Latin America. His approach was precise, unique, client-specific, and transcend language, culture and borders.

SJ Public Relations Inc.

[edit]

George founded SJ Public Relations in 1990, which specialized in Financial and Insurance services, consumer marketing, crisis and issues management, healthcare, and multicultural communications. Over the years, George has worked with a number of clients as a part of SJ Public Relations, including Allstate, American Family Insurance, Gift of Hope Organ & Tissue Network, The National Pork Board, Sara Lee, and Sears Roebuck, among others.

Synergage Inc.

[edit]

In 2006 George established Synergage as a separate experiential marketing agency, in 2020 he sold the agency to his son Alex L. San Jose who morphed it into a performance-driven marketing agency specializing in mining and converting complex consumer insights into actionable and measurable growth strategies.

The agency works seamlessly with SJG and leads with in-depth consumer research and data-driven planning to develop, execute, and measure lead generation and customer acquisition marketing campaigns across all media channels.

Advertising Techniques

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In his advertising, George employed a consumer-centric approach rooted in dramatic realism, tapping into both the aspirational and rational sides of consumers to build brand equity. He believed in identifying Global Truths—universal aspects of daily life—and positioning products and services through warmth, shared emotions, and relatable experiences. His advertising style is grounded in a deep understanding of the diverse cultural nuances that shape U.S. and Latin American consumers: rooted in truths and core values and using simple, strong, and instinctive imagery that connects with consumers’ hearts and minds. George keeps a hanging folder in his credenza drawer with slips of paper, each containing ideas and inspirational thoughts drawn from everyday situations. He often refers to this collection as a source of inspiration when conceptualizing new creative ideas. In 2009, George developed the Cultural Convergent Marketing Solutions Model to help create more effective communication strategies that resonate with the shared connection points across all segments of the diverse U.S. population.[73][74][75][76][77][78][79][80]

Appointments

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George sits on the Hispanic Christian Churches Association Board and has served as Chairman of the U.S. Board of Appeals for the U.S. Selective Service System. He is a member of DePaul University’s Dean’s Advisory Council and has also served on the boards of the Association of Hispanic Advertising Agencies and as a committee member for the Economic Club of Chicago.[81][82][83][84]

Awards and Recognition

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In 1996, George was awarded The Honored Patriot Award for his service to The United States of America.[85][86]

Crain's Chicago Business named George to its "Who's Who in Chicago Business” list multiple times between 1990 and 2015.[87][88][89][90]

In 1997, Advertising Age recognized George on its "People on a Roll" list.[91]

Additional Notable Awards received by George L. San Jose include:

Year Awarded By Award Title
2018 Minnesota Hispanic Marketing Conference Hispanic Marketing Achievement Award
2014 The Aurora Awards Aurora Awards International Judging Committee
2007 New Life Family Center Appreciation Award
2000 Sales and Marketing Association of Chicago Certificate of Exceptional Contribution
2000 United States Air Force Memorial Recognition of Outstanding Commitment
1996 Selective Service System Honor Patriot Award
1995 Cuban American Chamber of Commerce Recognition Award for Valuable Support and Generosity
1995 IHPM Recognition for Support of the Hispanic Press
1995 Se Habla Español Award Award in Creative Excellence
1994 National Association of Latino Elected Appointed Officials Certificate of Membership
1994 City of Miami Certificate of Appreciation for Outstanding Contributions to Hispanic Media
1994 Cuban American Chamber of Commerce Recognition for Cooperation and Generosity
1993 Mexican Civic Society Appreciation of Outstanding Contribution
1990 Camara de Comercio Cubano-Americano Cooperation and Support
1990 Nuestro Award Excellence in Community Service
1988 Mexican Civic Society Appreciation of Outstanding Contribution
1987 Nuestro Award Award
1987 Mexican Civic Society Outstanding Support and Contribution
1986 C.L.A.S.A. Support of Soccer
1985 Concerned Citizens of Little Village Outstanding Contribution to Hispanic Community Certificate Appreciation
1985 Cuban Baseball League Outstanding Dedication Award
1985 Nuestro Award Excellence in Community Service
1985 Puerto Rican Chamber of Commerce Businessman of the Year
1984 Hispanic Federation of Illinois Corporate Award of the Year
1984 Mexican Civic Society In Recognition for Collaboration of the Mexican Community
1984 Puerto Rican Parade Committee Outstanding Support and Dedication
1984 United Latin American Businessmen of 26th District Recognition for Outstanding Business
1982 U.S. Hispanic Chamber of Commerce Award of Excellence and Contribution
1981 WEDCO Golden Key Award

Speaking Engagements

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Recognized as a leader within the multicultural marketing communications industry, George is often invited to address a wide range of topics on the multicultural market segment in the U.S., as well as in Latin America. The following list highlights some of his appearances:

Organization / City Topic Month Year
Publicity Club of Chicago / Chicago Panel on Multicultural Messaging December 2015
NU Kellogg School of Management / Chicago Hispanic Heritage Month, Hispanic Marketing October 2015
Roosevelt University / Chicago Best Practices in Multicultural Marketing May 2007
Chicago Advertising Federation / Chicago Best Practices in Multicultural January 2007
NU Kellogg School of Management / Chicago The Future of the Americas November 2006
National Association of Hispanic Publications / Las Vegas Working with Ad Agencies August 2006
Columbia College / Chicago Ad Stock May 2006
Illinois Tourism Conference / Springfield Multicultural Segmentation Best Practices February 2006
Medill IMC Program / Chicago Consumer Insights November 2005
Northwestern University / Chicago Multicultural Segmentation Best Practices October 2005
DePaul University / Chicago Keynote to 1st Hispanic Marketing Students September 2004
National Pork Board / Los Angeles Keynote Address on Ethnic Marketing Conference January 2004
Northwestern University / Chicago IMC October 2003
Strategic Research Institute 10th Annual Ethnic Marketing Conference September 2003
Northwestern University / Chicago September 2003
Hispanic Heritage Awards / Chicago Keynote to Scholarship Recipients May 2003
Medill School of Journalism- NU / Chicago The Art of Marketing to Hispanics October 2003
Social Security Administration / Baltimore Integrating a Multicultural Approach August 2001
Northwestern University / Chicago The Globalization of Advertising October 2000
Roosevelt University / Chicago Global Marketing Class September 2000
Institute for International Research / California The Globalization of Advertising September 2000
Sales & Marketing Club of Chicago / Chicago Mining for Gold September 2000
Utility Communicators International 2000 / Arizona Best Practices in Marketing Segmentation June 2000
Roosevelt University / Chicago Best Practices in Market Segmentation April 2000
Institute for International Research / Florida Best Practices in Marketing to Hispanics December 1998
U.S. Hispanic Leadership Institute / Chicago Leading with Creative April 1998
Hispanic Christian Churches Association / Chicago Developing The Leader Within You January 1998
SRI Marketing to Hispanic in the U.S. & Latin America / Miami Global Truths in Creative Development January 1997
Publicity Club of Chicago / Chicago Best Practices in Marketing to Hispanics October 1995
Point of Purchase Advertising Institute / New York Creative Insight Case Studies October 1995
SRI Ethnic Financial Marketing Conference / Chicago The Art of Transculturation May 1995
American Mktg. and Mgt. Association / Washington, D.C. Mining for Global Truths March 1995
Int’l Assy. of Business Communicators / Chicago How to Transculturate Great Advertising February 1995
Women in Advertising & Marketing / Washington, D.C. The New Leaders of Ad Land February 1995
SRI Global Marketing Conference / Miami Latin America the New Frontier January 1995
Point of Purchase Advertising Institute / Chicago Effective Hispanic Promotions November 1994
City of Miami National Media Conference / Miami Planning and Buying Media Effectively October 1994
Institute for International Research / New York Direct Marketing Strategies for Success June 1992
Direct Marketing Association / Boston Direct Marketing Strategies for Success November 1991
Advertising Age / Chicago The Growth of the Hispanic Market August 1991
Se Habla Español / Chicago Effective Creative Development Strategies September 1990
Mexican-American Grocers Association / Los Angeles Effective Retail Promotions February 1990
Advertising Age: Hispanic Media and Marketing / New York The New World of Direct Marketing October 1989

Personal life

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In 1996, George founded the 501(c)(3) Harvest Christian Churches Association (HCCA) with a mission to unify and equip churches of all denominations to address the spiritual needs of their communities. He encouraged pastors to come together around shared principles and outcomes, working collaboratively to advance the tenets of the faith. As Executive Director, George led 65 pastors and a 12-member board. He also developed “The God Campaign” and underwrote an integrated advertising campaign that supported HCCA for nearly two decades, securing over $80 million annually in pro-bono television, radio, billboard, and magazine advertising focused on general market and Hispanic inspirational messaging. In his spare time, George likes to ski, play golf and upland hunt with his kids. He is a father of three sons and one daughter.[92][93]

Bibliography

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Published Articles

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2013
  • George L. San Jose Article on Eleven Million More Reasons to Market to Hispanics, HMW May 2013
  • George L. San Jose Chimes in on how Brand Centric Hispanics Impact CPG Trends, HMW February 2013
  • George L. San Jose China of 2020 Series Parts 1-7, November 2013
  • George L. San Jose on Developing a Multicultural Facebook Branding Strategy, HMW February 2013
  • George L. San Jose position on marketing to the reality vs the myth Don't Drink the Kool-Aid, HMW March 2013
  • George L. San Jose shares his perspective on Social Media Just because you Build it it does not Mean they will Come, HMW November 2013
  • Just Because You Build It Does not Mean They Will Come, Oct 2013
2014
  • Are you Getting through to your Audience? January 2014
  • What happened to USP? November 2014
2015
  • Cuba a time such as now... September 2015
  • Cuba and the U.S.- A Tale of Two Countries, January 2015
2016
  • The Fragility of Brands in a Culturally Blind Society, February 2016
2017
  • The Emergence of the Power of our Polycultural Society fueled by the chasm in Social Economics, 25 August 2016

Books

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  • San Jose Group Case study included in the “Hispanic Marketing: Connecting with the New Latino Consumer 2nd Edition” (2011).
    • Chapter 1, America Family Insurance.
  • Berman, Margo. The Copywriter's Toolkit: The Complete Guide to Strategic Advertising. Massachusetts: Wiley-Blackwell. (2012).
  • San Jose Group Case studies included in the “Hispanic Marketing: The Power of the New Latino Consumer 3rd Edition” (2016).
    • Chapter 3 - CASE STUDY 3.3: American Family Insurance.
    • Chapter 8. CASE STUDY 8.2: Illinois - Encuentra Algo Mas.
    • Chapter 9. CASE STUDY 9.4 Selección De Cálidad – El Reto Del Sabor.
  • San Jose Group Case studies included in the “Hispanic Marketing: The Evolution of the Latino Consumer 4th Edition” (2024).
    • Case Study 6.1: The Owner Wants You Back.

References

[edit]
  1. ^ George L. San Jose recounts his humble start with $247 and a shoe box, Business Entrepreneur September 2008
  2. ^ George L. San Jose Reaches the Quarter Mark with Billings of $55 Millions, HMW Jan 2007
  3. ^ George L. San Jose feautured Article Las Cosas Buenas Requieren Sacrificio, Hoy Chicago April 2006
  4. ^ "San Jose Consulting - Identifying Growth Opportunities Marketing Solutions and Consumer Insights". San Jose Consulting. Retrieved 2024-10-15.
  5. ^ "SJ Public Relations". SJ Public Relations. Retrieved 2024-10-15.
  6. ^ George L. San Jose interviewed for Smart Leaders Profile Article, Smart Business Chicago June 2007
  7. ^ George L. San Jose Feature Article on a Major in Minority Advertising, Screen Magazine Feb 2009
  8. ^ The San Jose Group Gets a New Look, Interview with George L. San Jose, Market Wire July 2012
  9. ^ "The San Jose Network - An Independent Agency Network". The San Jose Network. Retrieved 2024-10-15.
  10. ^ "Synergage: The Performance Marketing Agency". Synergage. Retrieved 2024-10-15.
  11. ^ George L. San Jose Reaches the Quarter Mark with Billings of $55 Millions, HMW Jan 2007
  12. ^ George L. San Jose offers insight into Chicago-Based Ad Agencies Offer Insight into Latino Values and Behaviors, Splendor Magazine 2007
  13. ^ George L. San Jose Expands (SJN) and Transworld Advertising Agency Network (TAAN) Create Unprecedented Alliance, PR Newswire February 2010
  14. ^ George L. San Jose Welcomes Media Management Firm Kelly Scott and Madison as New Affiliate, Haptics Today September 2010
  15. ^ George L. San Jose Cover Featured as A Major in Minority Advertising, Screen Magazine March 2004
  16. ^ George L. San Jose Pioneer and Industry Insider on Illinois Tourism, News July 2005
  17. ^ The San Jose Group Gets a New Look, Interview with George L. San Jose, Market Wire July 2012
  18. ^ George L. San Jose Award Nomination, Adcolor February 2016
  19. ^ George L. San Jose shares his Perspective on Increasing Hispanic Impact on Chicago Market, Chicago Advertising & Media March 1990
  20. ^ George L. San Jose Profile Feature Interview, Hispanic CMO April 2011
  21. ^ George L. San Jose Inducted into Marquis Who's Who
  22. ^ George L. San Jose Nancy A. Villalpando Interview, HMW February 2016 HMW
  23. ^ George L. San Jose featured in Ryder News for High Achievement, Ryder Truck Rentals June 1978
  24. ^ George L. San Jose shares his Perspective on Increasing Hispanic Impact on Chicago Market, Chicago Advertising & Media March 1990
  25. ^ George L. San Jose Profile Feature Interview, Hispanic CMO April 2011
  26. ^ George L. San Jose Opens Chicago Office for Darcy's SAMS, La Raza May 1980
  27. ^ San Jose Knows the Way to Hispanic Market, Adweek Dec 1981
  28. ^ George L. San Jose Pioneer and Industry Insider on Illinois Tourism, News July 2005
  29. ^ San Jose Knows the Way to Hispanic Market, Adweek Dec 1981
  30. ^ George L. San Jose receives Businessman of the Year Awards from Puerto Rican Chamber of Commerce, La Raza November 1985
  31. ^ George L. San Jose Receives Award from Cuban Chamber of Commerce, Mercurio June 1990
  32. ^ George L. San Jose honored at Advertising Federation of Greater Miami, AdLibs October 1994
  33. ^ George L. San Jose Selected as Key note Speaker to Hispanic Business Annual Conference, December 1999
  34. ^ George L. San Jose Feature Article on a Major in Minority Advertising, Screen Magazine Feb 2009
  35. ^ George L. San Jose Inducted into Marquis Who's Who, June 2015.
  36. ^ George L. San Jose feature article on his Entrepreneurial Persistence, Reclama December 2011
  37. ^ Honored Patriot Award March 2006
  38. ^ George L. San Jose receives Presidential Appointment to Serve on the SSS Appeal Board, December 1999
  39. ^ George L. San Jose Receives Presidential Certificate of Appointment to the Appeal Board of Illinois December 1999
  40. ^ George L. San Jose Inducted into the Who's Who In Leading American Executives, U.S. Registry
  41. ^ George L. San Jose's launches God campaign for HCCA, HispanicAd April 2001
  42. ^ "IABC > Awards and Recognition > Gold Quill". www.iabc.com. Retrieved 2024-10-16.
  43. ^ Selected as top 25 Most Influential Advertising Agencies in The U.S., Ricardo Munoz City of Chicago November 2003
  44. ^ The San Jose Group grows by 36% --Making it the 3rd fastest growing agency in Chicago, Crains August 2003
  45. ^ IMC Nomination from Clarke L. Caywood, Northwestern University July 2003
  46. ^ George L. San Jose leads a win of an International Gold Quill for its work on The National Pork Board, Chicago Sun-Times July 2003
  47. ^ George L. San Jose Cover Featured as A Major in Minority Advertising, Screen Magazine March 2004
  48. ^ George L. San Jose Reaches the Quarter Mark with Billings of $55 Millions, HMW Jan 2007
  49. ^ George L. San Jose Wisdom Applied 25 years of Hispanic Buying Opportunities, HMW January 2007
  50. ^ George L. San Jose's Agency ranks 18th of Chicago's Largest Advertising Agencies, Crain's Chicago Business August 2010
  51. ^ George L. San Jose Expands (SJN) and Transworld Advertising Agency Network (TAAN) Create Unprecedented Alliance, PR Newswire February 2010
  52. ^ George L. San Jose Announces Pro Bono Program for Nonprofit Organizations, Yahoo Finance November 2011
  53. ^ George L. San Jose creates an alliance with The Trans-Canada Advertising Agency Network (T-CAAN) Networks to Serve the Americas, December 2014
  54. ^ George L. San Jose rolls out multi-country advertising campaign for Bulova watches featuring English Premier League football club Manchester United
  55. ^ IMC Nomination from Clarke L. Caywood, Northwestern University July 2003
  56. ^ George L. San Jose Inducted into Marquis Who's Who
  57. ^ George L. San Jose Award Nomination, Adcolor February 2016
  58. ^ https://consultingblog.sjadv.com/the-impact-of-brand-centric-hispanics-on-cpg-shopping-trends/
  59. ^ https://consultingblog.sjadv.com/what-happened-to-the-usp/
  60. ^ https://consultingblog.sjadv.com/don’t-drink-the-kool-aid-marketing-to-the-reality-versus-the-buzz/
  61. ^ https://consultingblog.sjadv.com/just-because-you-build-it-doesnt-mean-they-will-come-digital-content/
  62. ^ https://consultingblog.sjadv.com/china-2020-next-destination-international-retailers/
  63. ^ https://consultingblog.sjadv.com/fragility-brands-culturally-blind-society/
  64. ^ https://consultingblog.sjadv.com/cultural-blindness-opportunities-innovative-approaches/
  65. ^ George L. San Jose Feature Article on a Major in Minority Advertising, Screen Magazine Feb 2009
  66. ^ George L. San Jose Chimes in on how Brand Centric Hispanics Impact CPG Trends, HMW February 2013
  67. ^ What happened to USP? November 2014
  68. ^ George L. San Jose position on marketing to the Reality vs the Myth Don't Drink the Kool-Aid, HMW March 2013
  69. ^ George L. San Jose shares his perspective on Social Media Just because you Build it it does not Mean they will Come, HMW November 2013
  70. ^ George L. San Jose China of 2020 Series Part 1, November 2013
  71. ^ The Fragility of Brands in a Culturally Blind Society, February 2016
  72. ^ The Emergence of the Power of our Polycultural Society fueled by the Chasm in Social Economics
  73. ^ George L. San Jose interviewed for Smart Leaders Profile Article, Smart Business Chicago June 2007
  74. ^ George L. San Jose new advertising campaign based on Global Truths, PR Web January 2011
  75. ^ George L. San Jose Interview on Como llegar a los 50 Millones de Hispanos, Negocios Now June 2011
  76. ^ George L. San Jose Profile Feature Interview, Hispanic CMO April 2011
  77. ^ George L. San Jose provides his perspective on SJG's creative Global Truths, PRODU February 2011
  78. ^ George L. San Jose contributes to Article on Cultural Convergence Marketing, Adelantando September 2009
  79. ^ George L. San Jose Announces Pro Bono Program for Nonprofit Organizations, Yahoo Finance November 2011
  80. ^ George L. San Jose feature article on his Entrepreneurial Persistence, Reclama December 2011
  81. ^ George L. San Jose Inducted into Marquis Who's Who
  82. ^ George L. San Jose receives Presidential Appointment to Serve on the SSS Appeal Board, December 1999
  83. ^ George L. San Jose Receives Presidential Certificate of Appointment to the Appeal Board of Illinois December 1999
  84. ^ George L. San Jose Cover Featured as A Major in Minority Advertising, Screen Magazine March 2004
  85. ^ 2. George L. San Jose feature article on his Entrepreneurial Persistence, Reclama December 2011
  86. ^ Honored Patriot Award March 2006
  87. ^ George L. San Jose Who is Who in Chicago Business Crain's April 1990
  88. ^ George L. San Jose Receives Recognition from The City of Chicago for 33 years of Service as recognized by, Who's Who Crain's Chicago Business 2014
  89. ^ George L. San Jose Who is Who In, Negocios Now June 2014
  90. ^ George L. San Jose Receives Recognition from The City of Chicago for Excellence of Service as recognized by, Who's Who Crain's Chicago Business 2015
  91. ^ George L. San Jose People on a Roll Story, Advertising Age February 1997
  92. ^ George L. San Jose's launches God campaign for HCCA, HispanicAd April 2001
  93. ^ George L. San Jose Inducted into Marquis Who's Who