G. Yafit
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Yafit Greenberg | |
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 Greenberg in 2020 | |
| Born | 9 August 1951 Bnei Brak, Israel |
| Died | 30 November 2021 (aged 70) Petah Tikva, Israel |
| Burial place | Kiryat Shaul Cemetery |
| Education | Bar-Ilan University |
| Occupation(s) | Advertiser Businessperson |
Yafit Greenberg (Hebrew: יפית גרינברג; 9 August 1951 – 30 November 2021), commonly known as G. Yafit (Hebrew: ג. יפית, Gimmel Yafit), was an Israeli businesswoman specialising in advertising.[1]
Biography
[edit]Greenberg was born Yaffa Maimon[2] in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University.[3]
She began working in marketing for Lahitun magazine,[3] before switching to advertising, establishing the G. Yafit company in 1977.[4] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth.[4] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style[5] saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.[2]
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners.[6]
She died of cancer on 30 November 2021 at the age of 70.[2]
References
[edit]- ^ Lauder to sell Channel 10 stake to Yafit Greenberg Globes, 17 November 2013
- ^ a b c אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70 Walla, 30 November 1951
- ^ a b ג. יפית הלכה לעולמה בגיל 70 Yedioth Ahronoth, 30 November 2021
- ^ a b About Us Archived 21 July 2011 at the Wayback Machine G. Yafit (in Hebrew)
- ^ Orna Coussin (8 March 2006). "A woman's work is still not done". Haaretz. Retrieved 13 January 2014.
- ^ Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit Haaretz, 20 June 2014
External links
[edit]| International | |
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| National | |
- 1951 births
- 2021 deaths
- Bar-Ilan University alumni
- 21st-century Israeli businesswomen
- 21st-century Israeli businesspeople
- Israeli television personalities
- People from Bnei Brak
- Israeli people of Libyan-Jewish descent
- 21st-century Israeli Jews
- 20th-century Israeli businesswomen
- 20th-century Israeli businesspeople
- Deaths from cancer in Israel