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Further Up (Na, Na, Na, Na, Na)

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"Further Up (Na, Na, Na, Na, Na)"
Single by Static & Ben El and Pitbull
B-side"Subelo (Further Up)"
ReleasedJanuary 10, 2020 (2020-01-10)
Genre
Length2:31
LabelSaban Music Group
Songwriter(s)
Producer(s)
Static & Ben El singles chronology
"Imale"
(2019) 		"Further Up (Na, Na, Na, Na, Na)"
(2020) 		"We"
(2020)
Pitbull singles chronology
"Me Quedaré Contigo"
(2019) 		"Further Up (Na, Na, Na, Na, Na)"
(2020) 		"Suda"
(2020)

"Further Up (Na, Na, Na, Na, Na)" is a song by Israeli musical duo Static & Ben El and Cuban rapper Pitbull. The single was released on January 10, 2020, by Saban Music Group.[1][2][3]

Background

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The single is the follow-up English record by Static & Ben El, after "Tudo Bom" featuring Colombian reggaeton artist J Balvin.[4] It includes a sample from Jamaican reggae artist Ini Kamoze's 1994 hit, "Here Comes the Hotstepper".[4] Pitbull would go on to work with Saban Music Group again for his own charity single, titled "I Believe That We Will Win (World Anthem)", in which all proceeds from song sales, streaming and views are being donated to Feeding America and the Anthony Robbins Foundation.[5]

Music video

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The video was released alongside the single on January 10, 2020 through Static & Ben El's official YouTube channel.[6] It produced by ROMS Studios and surpassed six million views on YouTube in less than a week.[7] The video has garnered over 29 million views as of May 2020. In addition, animated lyric videos for both the original and Spanish version of the song were released on Static & Ben El's official YouTube channel. Later, it is noticed in Daddy Yankee & Nicky Jam's hit single Muevelo.[8][9]

Commercial usage

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The song was featured in the debut Peacock TV commercial by NBC, titled 'Timeless Classics'. The commercial was first aired on May 11, 2020.[10] The song was also sampled in Akull's song Gadbadi.

Track listing

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Further Up (Na, Na, Na, Na, Na)
No.TitleLength
1."Further Up (Na, Na, Na, Na, Na)" (featuring Pitbull)2:31
2."Subelo (Further Up)" (featuring Pitbull and Chesca)2:21
3."Further Up (Na, Na, Na, Na, Na)" (Ten Towns Remix) (featuring Pitbull)2:31
Further Up (Na, Na, Na, Na, Na) [Remixes]
No.TitleLength
1."Further Up (Na, Na, Na, Na, Na)" (Sak Noel Remix) (featuring Pitbull)2:45
2."Further Up (Na, Na, Na, Na, Na)" (IAmChino Remix) (featuring Pitbull)3:33
3."Further Up (Na, Na, Na, Na, Na)" (Radio Edit) (featuring Pitbull)2:32

Charts

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Chart (2020) Peak
position
Israel (Media Forest)[11] 1
Turkey (Radiomonitor International List)[12] 1
US Hot Latin Songs (Billboard)[13]
"Subelo (Further Up)" 		15
US Latin Airplay (Billboard)[14]
"Subelo (Further Up)" 		1
US Latin Rhythm Airplay (Billboard)[15]
"Subelo (Further Up)" 		1

See also

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References

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  1. ^ "$500m-funded Saban Music Group inks Universal partnership - Music Ally". 10 January 2020. Retrieved 2020-01-13.
  2. ^ "Saban Music Group Aligns With UMG for Worldwide Distribution, Marketing". Variety. 2020-01-09. Retrieved 2020-01-13.
  3. ^ "Static and Ben El Party With Pitbull in Video For Lively New Single 'Further Up': Watch". Billboard. Retrieved 2020-01-13.
  4. ^ a b Saval, Malina (2020-01-10). "Static & Ben El Drop 'Further Up' Featuring Pitbull: 'We're Ready to Conquer the World' (Watch)". Variety. Retrieved 2020-01-13.
  5. ^ "Pitbull - I Believe That We Will Win". YouTube. Retrieved May 12, 2020.
  6. ^ Static & Ben El, Pitbull - Further Up (Na, Na, Na, Na, Na) (Official Video), retrieved 2020-01-15
  7. ^ "$500m-backed Saban's first release surpasses 5 million plays on YouTube". Music Business Worldwide. 2020-01-15. Retrieved 2020-01-15.
  8. ^ "Static & Ben El, Pitbull - Further Up (Na, Na, Na, Na, Na) (Animated Lyric Video)". YouTube. Retrieved May 12, 2020.
  9. ^ "Static & Ben El, Pitbull, Chesca - Subelo (Further Up) (Animated Lyric Video)". YouTube. Retrieved May 12, 2020.
  10. ^ "Peacock TV TV Commercial, 'Timeless Classics' Song by Static & Ben El, Pitbull". iSpot TV. 2020-05-11. Retrieved 2020-05-11.
  11. ^ "Media Forest Week 3, 2020". Israeli Airplay Chart. Media Forest. January 19, 2020. Retrieved 3 June 2015.
  12. ^ "MusicTopTR Uluslararası Listesinde 14. haftada LİDER." Retrieved 22 January 2021.
  13. ^ "Pitbull Chart History (Hot Latin Songs)". Billboard. January 19, 2020. Retrieved 20 February 2020.
  14. ^ "Pitbull Chart History (Latin Airplay)". Billboard. Retrieved 25 March 2020.
  15. ^ "Pitbull Chart History (Latin Rhythm Airplay)". Billboard. Retrieved September 17, 2020.
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