Fresh (Coventry & Warwickshire)
 | |
| Broadcast area | West Midlands |
|---|---|
| Frequency | DAB |
| Programming | |
| Format | CHR |
| Ownership | |
| Owner | Unmuted Limited |
| History | |
First air date | 28 March 2018 |
| Links | |
| Website | Fresh West Midlands |
Fresh West Midlands is a community radio station covering the West Midlands. Fresh broadcasts from studios in Leamington Spa, Warwickshire, on the Small Scale Birmingham Multiplex and online.
History
[edit]The station was initially opened under the name Hit1FM as a hobby radio station in July 2013, by Aaron Gregory.[1] The station was designed to target ages 16–24 living and working in the area, and achieved a listenership of approximately 1000 listeners daily via internet radio. The station spent the first three years of its broadcasting life operating from a bedroom in Coventry. The station then opted to rebrand to Fresh in January 2017 when plans to launch on digital radio were made public. Fresh serves a population of up to 900,000 people in the local area and is run by station manager Aaron Gregory alongside a team of 15 volunteer radio presenters. The station launched on the Coventry DAB multiplex on March 28 at 0800 am with an opening launch sequence.[2]
After being on the Coventry & Warwickshire Multiplex for sometime, the station decided to come off due to a studio move to Kenilworth, Warwickshire.
Fresh maintains a large presence at local events in the community, aiming to link local residents to their community.[3]
Daily programming includes a breakfast show, generally automated programming throughout the day, with presenter-led shows in the evening with a variety of genres.
Studios
[edit]The station moved from original studios in Leamington Spa, Warwickshire, to purpose-built studios in Kenilworth in September 2018. The station has moved to its new home back in Leamington Spa. Purpose-built studios will serve the station in its home of Chapel Court.
Ownership
[edit]The station is currently owned by Unmuted Limited.
Transmitters
[edit]Digital (DAB)
[edit]| Multiplex | Block | Area |
|---|---|---|
| Now Digital Coventry | 12D | Barwell, Daventry, Hartshill Quarry, Ilmington, Leamington Spa, Meriden, Samuel Vale, Shilton[4] |
| Birmingham Small Scale Trial | 9A | North Birmimgham |
Slogans
[edit]- 'Truly Local Radio for Coventry & Warwickshire'
- 'The Freshest Hits For The UK'
- 'Playing The Freshest Hits'
References
[edit]- ^ "SHOUTca.st Finds Place Among Stations". Radio World. Retrieved 13 October 2018.
- ^ "Fresh station now on DAB radios in towns including Leamington and Rugby". Retrieved 13 October 2018.
- ^ "Fresh Coventry & Warwickshire to broadcast live from Midland Brass Band Area Championships". www.whatsonlive.co.uk. Retrieved 13 October 2018.
- ^ "Coventry multiplex and DAB radio coverage – Arqiva". www.arqiva.com. Retrieved 13 October 2018.