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Forever Lazy

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Forever Lazy
Company typePrivate company
IndustryRetail
Founded2009 Edit this on Wikidata
FounderDave Hibler
Tyler Galganski
Headquarters
Milwaukee, Wisconsin, United States
ProductsLoungewear for Men and Women
WebsiteForeverlazy.com

Forever Lazy is an apparel company and brand of clothing headquartered in Milwaukee, Wisconsin, United States.[1][2]

History

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Forever Lazy was created by two friends from Wisconsin – Dave Hibler and Tyler Galganski. The idea behind the brand originated in early 2009 and Forever Lazy LLC was founded June 1, 2009.[3][4] The prototype, samples, and first production runs were completed by Seymour Jaron, of SJ Manufacturing in San Francisco, CA.[5] The pajamas, known first as the Uni-Lazy, went on sale August 29, 2009.[6][7] In 2010, Dave and Tyler became finalists for Businessweek's America's Best Young Entrepreneurs.[8]

In December 2010 Forever Lazy entered into an infomercial partnership with Allstar Products Group. The Forever Lazy infomercial campaign and retail placement lasted through the Winter of 2012.[2]

Media appearance

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References

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  1. ^ "Move Over Snuggie®! The Forever Lazy® Has An Unbuttonable Rear End". Tucson Weekly. Retrieved 15 September 2015.
  2. ^ a b "Snuggie inspires more inventors to find next sensation". Cnn.com. Retrieved 15 September 2015.
  3. ^ "The 'Forever Lazy' craze: Do adults need footie pajamas?". The Week. Retrieved 15 September 2015.
  4. ^ "Two Brookfield Men Are 'Forever Lazy'". WISN-TV. Retrieved 15 September 2015.
  5. ^ Romell, Rick. "Uni-Lazy gives Brookfield pair a warm, fuzzy feeling". Milwaukee Journal Sentinel. Retrieved 15 September 2015.
  6. ^ "Forever Lazy: Snuggie Pajamas for Anytime, Anywhere". Time. Retrieved 15 September 2015.
  7. ^ "Forever Lazy: Finally, A Wearable Blanket Even MORE Ridiculous Than The Snuggie". HuffingtonPost.com. Retrieved 15 September 2015.
  8. ^ "2010 Finalists: America's Best Young Entrepreneurs". Bloomberg.com. Retrieved 15 September 2015.
  9. ^ "The Coma Cozy comes with a feeding tube hole and a warm fleece catheter for effortless cocoon living". Comedy Central. Archived from the original on October 6, 2015. Retrieved 15 September 2015.
  10. ^ "Neutral nails, clogs and more 2010 style trends". Today.com. Retrieved 15 September 2015.
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