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Flip Grater

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Flip Grater
Background information
Birth nameClare Grater
Born (1981-09-22) September 22, 1981 (age 43)
Christchurch, New Zealand
GenresIndie, folk, acoustic,
Occupation(s)Musician, composer, author, chef
Instrument(s)guitar, vocals
Years active2004 - current
LabelsMaiden, Make My Day, Vicious Circle
Websitewww.gratergoods.co.nz
Flip Grater

Flip Grater is a New Zealand singer-songwriter, author, and entrepreneur. Best known for her indie-folk music, she has released multiple albums and toured internationally. Grater is also the founder of Grater Goods, an award-winning plant-based food production company and restaurant based in Christchurch, New Zealand.

Biography

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Early Life

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Flip Grater was born in Christchurch, New Zealand. Raised in a family that valued storytelling and creativity, she was drawn to the arts from an early age. Her upbringing in New Zealand inspired her later works, particularly her emphasis on home-grown experiences and her focus on ethical, plant-based lifestyles.

Music Career

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Flip Grater began her music career in the early 2000s, performing in small venues around New Zealand. Her debut album was called Cage For A Song (2006), blending folk, rock, and indie influences.

Throughout her music career, Grater released several albums, including:

  • Be All And End All (2008)
  • Pigalle (2014)

The latter, Pigalle, was inspired by her time in Paris, where she lived for several years.[citation needed]

Writing and Memoirs

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In addition to her music career, Grater is an author. Her cookbook The Grater Good highlights some of the dishes available at her French-styled Christchurch Bistro and was released by Koa Press in 2021.

Founding Grater Goods

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In 2018, Grater founded Grater Goods, a plant-based delicatessen in Christchurch, New Zealand. The brand was created to offer an ethical and enjoyable alternative to traditional meat-based foods, aligning with Grater's philosophy of "ethical hedonism".[1] The company emphasises sustainability, local sourcing, and conscious consumerism.

Under Grater's leadership, Grater Goods has expanded its product range and built a strong community presence. Grater is often outspoken about the environmental and ethical motivations behind her plant-based offerings.[2]

Activism and Public Advocacy

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As an entrepreneur and public figure, Flip Grater is a vocal advocate for ethical consumption, plant-based lifestyles, and social justice.[3] She has used her platform to speak out against animal cruelty within the horse racing industry,[4] aquaculture and dairy industries, as well as rape culture, politics and business.

Personal Life

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Flip Grater has a daughter. She lives in Christchurch, where she manages Grater Goods.[5]

Discography

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  • [6]Nameless EP (2004)
  • Cage For A Song (2006)
  • Be All And End All (2008)
  • While I’m Awake I’m At War (2010)
  • Pigalle (2014)
  • Lullabies for Anaïs EP (2018)

Bibliography

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  • The Cookbook Tour Europe - tales in music and food. (Bateman)
  • The Grater Good (Koa Press)

References

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  1. ^ “Grater Goods: The Plant-Based Revolution in Christchurch.” Stuff.co.nz, August 12, 2022.
  2. ^ “From Music to Meat-Free: Flip Grater’s Transition from Singer-Songwriter to Plant-Based Entrepreneur.” RNZ Music, July 25, 2021.
  3. ^ Interview with Flip Grater on Ethical Eating and Plant-Based Living. New Zealand Herald, February 15, 2023.
  4. ^ “Cup Week Activism: Flip Grater Speaks Out Against Animal Cruelty in Horse Racing.” The Press, November 11, 2024.
  5. ^ “Flip Grater: Balancing Family and Business.” Stuff.co.nz, May 3, 2023.
  6. ^ Discography: Flip Grater. Discogs.com. Accessed November 7, 2024.
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