File:SA Sturm Zigaretten Der Kuender der Lufte crop.jpg

The image shows an advertising aircraft emblazoned with the SA logo and the word "Sturm" ("Storm" or "Military Assault"). This was probably partly a reference to actual advertising stunts with rental aircraft.

The ad ends with "Gegen Trust und Konzern" ("Against [corporate] trusts and [industrial] coorporations"), "Valuable coupons * Sumptuous pictures of uniforms" and the name and city of the company.

Text: "Sturm Zigaretten Der Kuender der Lufte meldet den deutschern Rauchern dies vier Marken hoher Klasse: Trommler mit Gold und ohne 3⅓ pfennig Alarm dick oder rund und mit Gold 4 pfennig Sturm mit Gold und ohne 5 pfennig Neue Front mit Gold und ohne 6 pfennig Gegen Trust und Konzern Wertvolle Gutscheine * Praechtige Uniformbilder STURM ZIGARETTEN G.M.B.H. DRESDEN"

Illustrate how Nazi propaganda and Sturm cigarette brand advertising were combined, and changed over time (the Nazi propaganda associated with the cigarette brand changed with the political situation; the recession and regulatory changes also had effects). This ad is from October 1932, from before the Nazis took power, but after the SA became an extremely large ad well-known organization, whose logo on the wingtips would have been generally recognizable. The military-like imagery, blackletter font (for political significance, see Antiqua–Fraktur dispute), the "Gegen Trust und Konzern" political slogan, and even the word "Sturm" serve as political as well as commercial messages. "Sturm" is a rather flexible word; while it can mean just "storm", as in weather, it can also mean a military assault or attack, and, as a verb, can mean "to besiege" or "to abruptly take by force", same as the English "to storm [a place]". It was used as a political metaphor around elections. The image with the aircraft bearing the word "Sturm" and the SA logo roundel could thus be interpreted less as "advertising aircraft" and more as "airstrike", especially given the common use of catastrophic imagery in cigarette ads of the time (during the financial crisis). While the SA were officially a sports and gymnastics division, not paramilitary organization (or a Freikorps; those had been banned over a decade earlier), the image's resemblance to the explicitly militaristic imagery of the thirties is relevant. The "Sumptuous pictures of uniforms" refers to the cigarette cards distributed with the cigarettes. These also associated the SA with the historic Freikorps. RS in the article describe this marketing strategy as dual-purpose, seeking to promote military service as well as cigarettes.