Field Agent (company)
 | A major contributor to this article appears to have a close connection with its subject. (July 2018) |
 | This article contains promotional content. (July 2018) |
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| Company type | Private |
|---|---|
| Industry | Retail, market research |
| Founded | 2010 |
| Founder | Rick West, Henry Ho, Kelly Miller |
| Headquarters | |
Area served | United States, Canada, Mexico, Australia, South Africa, United Kingdom |
| Products | Retail audits, shopper insights, mystery shopping |
Number of employees | 60+ [1] |
| Website | fieldagent |
Field Agent, Inc. is a firm headquartered in Fayetteville, Arkansas.[2] The company crowdsources shoppers’ smartphones to furnish consumer packaged goods, retailers, and agencies with in-store photos and videos, retail information, and shopper insights.[3][4]
Through Field Agent's mobile app, “agents,” as the company calls its app-users,[5] search for and complete relatively basic tasks inside stores and other locations.[6][7] These tasks, which generally pay agents between $2 and $12 per completion,[7][8] include in-store display audits, price checks, out-of-stock audits, competitive assessments, mystery shops, and other jobs that commonly include photo requests and survey questions.[4][1][3] The Field Agent crowd sourcing platform also powers the firm's retail-specific search engine, Jicco, which supplies businesses with on-demand photos and information from inside stores.[9]
Launched in 2010,[4] Field Agent's mobile app has been downloaded approximately one million times in the United States alone.[9] Field Agent also maintains operations in several other markets, including Canada, Mexico, Australia, South Africa, and the United Kingdom.[10][11]
History
[edit]Field Agent was founded in 2009 when founders Rick West, Henry Ho, and Kelly Miller began considering how the smartphone, specifically the iPhone 3GS, could change the way companies gather location-specific, retail information.[1] West was quoted as saying, “We began to see how the average consumer armed with an iPhone could penetrate certain barricades that had gone up in the retail world.”[1]
On April 17, 2010, Field Agent's mobile app launched on the App Store, generating 3,000 downloads in the first 20 minutes.[1] In 2013, Field Agent received $2.5 million in Series A funding, with a $2 million follow-on investment, from Kansas City-based Five Elms Capital.[2][1]
References
[edit]- ^ a b c d e f "Field Agent, a mobile market research startup, to go global". Talkbusiness.net. 28 October 2015. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ a b "Rick West". Arkansas Life. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ a b Dash, Raj (21 April 2010). "iPhone App Lets You Be a Paid, Crowdsourced Field Agent". AdWeek. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ a b c "Company Overview of Field Agent, LLC". Bloomberg. Archived from the original on 17 February 2024. Retrieved 22 June 2018.
- ^ Badger, Emily. "How Walmart–Yes, Walmart–Created A Cottage Industry Of Small-Town Retail Innovators". Fast Company. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ Coomes, Kailla. "The best money-making apps". KXXV.com. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ a b "2Test: Field Agent App". WFMYNews2.com. 11 January 2017. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ Komando, Kim. "3 legitimate ways you can make money online". USAToday.com. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ a b Springer, Jon. "Mobile app to launch search engine for retail". Supermarketnews.com. Archived from the original on 5 July 2018. Retrieved 22 June 2018.
- ^ McLaughlin, Ross (15 November 2016). "Turn your smartphone into a money making machine". bc.ctvnews.ca. Archived from the original on 7 October 2018. Retrieved 22 June 2018.
- ^ Shain, Susan. "5 Apps That Will Help You Make Money While Traveling". Travelandleisure.com. Archived from the original on 5 June 2018. Retrieved 25 June 2018.