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Fashion of Taylor Swift

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Swift at the 2012 MTV Video Music Awards, in her signature bangs, red lipstick and eye makeup.

The clothes and dressing sense of the American singer-songwriter Taylor Swift are a topic of widespread media coverage. Considered a style icon by mainstream publications, Swift has been an influence on fashion trends and commerce. Beyond the wardrobe of her music videos, red carpet appearances, live shows, and editorial photoshoots, Swift's off-duty attires and street style have received acclaim.

Reinventing her clothing attire throughout her music career, Swift diversified her fashion over the 2010s decade. As an adolescent country singer in the early phase of her career, she wore mostly sundresses and gowns that suited her girl-next-door image. Through her subsequent albums, Swift has aligned her looks with her music, commensurate with her exploration of various pop, rock, and folk genres. Critics and fans have characterized each of her studio albums with a specific style and fashion aesthetic.

Swift has helped popularize red lipsticks, bangs, cardigans, knit scarfs, cowboy boots, sleeveless formal wear and waistcoats amongst the general public. Her embrace of American chic, cottagecore, and gothic styles has substantially bolstered their popularity in the 21st-century popular culture. Fashion labels such as Versace, Jimmy Choo, and Schiaparelli have increased their media impact by dressing Swift, whose appearances at the National Football League (NFL) games led to an unprecedented increase in their merchandise sales as well.

Various authors have noted that Swift's penchant for accessible dressing, often pairing high-end pieces with relatively affordable items, has made her style approachable to the general public, contributing to her cultural impact. In turn, products of lesser-known brands and small businesses have been reported to experience record sales after Swift is seen wearing them. Several fashion journalists have highlighted Swift's apathy for high fashion and fashion weeks, finding her taste normal and somewhat underwhelming for a pop star of her stature and wealth, but others argue that a dressing sense authentic to herself is what sets her appeal apart from other pop artists. Publications such as Vogue, InStyle, and Harper's Bazaar consider Swift a global fashion influencer. She was named the Best Dressed Woman of 2014 by Elle and People, topped the Maxim Hot 100 list of 2015, and co-chaired the 2016 Met Gala.

Media coverage

[edit]

As a leading cultural figure of the 21st-century, Taylor Swift is a subject of fashion journalism. Swift has reinvented her image and aesthetic throughout her career, matching respective album cycles with distinct themes and influencing fashion trends in the process.[1][2] Her "style evolution", both within and outside her music, has been covered and analysed by nearly all fashion media outlets.[3][4] Taylor Swift: And the Clothes She Wears, the 2023 coffee table book by fashion author Terry Newman, became an immediate bestseller upon its release, topping the Amazon chart.[5] American fashion blogger and writer Sarah Chappelle had documented Swift's fashion in detail for several years via her Instagram account "Taylor Swift Style", which has amassed thousands of followers.[6][7]

Style evolution

[edit]
A pre-fame Swift in 2006, wearing a sundress and cowboy boots

According to Vogue, Swift's beauty evolved from that of "a country princess to a bombshell pop star with some serious statement hair and makeup moments to match."[8] Consequence opined that Swift's looks progressed from "girl-next-door country act to pop star to woodsy poet over a decade".[9]

Swift debuted as a 16-year-old country music singer-songwriter in 2006. In her early career, she mostly wore sun dresses and midi skirts, accessorizing her "iconic" curls with cowboy boots and a headband sometimes, all contributing to her girl-next-door image.[1][10] She had maintained a fairytale "princess profile" by wearing tulle skirts, gowns and corset with floral embellishments, as seen in her music videos for "Our Song" (2007), "Teardrops on My Guitar" (2007) and "Love Story" (2008).[11]

Swift pictured at her concert tours in the 2010s, illustrating her style evolution within the decade (clockwise, from top left): Speak Now World Tour (2011), the Red Tour (2013), the 1989 World Tour (2015) and the Reputation Stadium Tour (2018).

After becoming a "household name" following the wide success of her second studio album, Fearless (2008), Swift began wearing "glittery gold outfits" and winged eye liner, marking a change from her previously floral, countryside attires.[1] Exploring more bold and mature clothing, Swift was wearing a white, glittery Kaufman Franco gown at the 2009 MTV Video Music Awards.[11][10] From Speak Now (2010), her third album, Swift began incorporating more purple and shades of pink in her outfits and began wearing her hair in ponytail.[1][10] During the Red campaign in 2012–2013, Swift's looks included bold red lipstick and straight blonde hair with bangs, eschewing flowy dresses for fedora hats, high-waisted shorts, translucent shirts, and striped tees, incorporating more red color.[10][1] This established the "retro-cool" hipster-inspired aesthetic of Red, evident in the album's artworks as well.[11]

In 2014, Swift moved to New York City, where her casual street style was often photographed and covered.[12] To embody the free-spirited nature of her fifth album 1989, Swift cut her hair short (later turning it into a bob cut) and began wearing neon colors, jumpsuits and two-pieces: crop tops and mini skirts.[10][1][11] Bustle has dubbed bangs as one of Swift's signature hairstyles.[13] At the 2016 Met Gala, which she co-chaired,[14] Swift changed her style drastically in a look that trended on Twitter as "Bleachella",[12] debuting black lipstick and bleached blond hair,[15][10] in a snakeskin dress that would indicate a transition to her next album, Reputation (2017).[1] The black color dominated her wardrobe throughout the Reputation campaign, alongside thigh-high boots, dark red lipstick, bodysuits, and leotards.[11] In 2019, Swift reinvented her style once again, eschewing the dark and edgy attires of Reputation for "candy-colored", bubblegum aesthetics of Lover (2019), as exemplified by the music videos of the singles "Me!", "You Need to Calm Down" and "Lover" and her various award-show appearances.[12][11]

Swift performing "August" (left) from Folklore and "Lavender Haze" (right) from Midnights in outfits corresponding to the album's aesthetics at the Eras Tour (2023)

Swift opted for cottagecore aesthetics with 2020's Folklore and Evermore. Reflecting lyrical motifs of escapism,[16] Swift embraced a rustic,[17] nature-focused[18] look for the project, departing the "technicolor carnival" of Lover.[19] In the music video for "Cardigan", the lead single of Folklore, Swift a cream colored cable knit with silver embroidered stars on the sleeves' chunky elbows, and navy blue piping and buttons; she sold replicas of the cardigan on her webstore.[20] The Times of India opined that, with Evermore, Swift embraced "1960s-era Laurel Canyon".[21] For the 2022's Midnights, Swift leaned towards a glamorous, vintage 1970s aesthetic, incorporating bodices, polos, wide-legged trousers, faux fur and diamond jewellery,[22] best seen in the music videos of "Anti-Hero" (2022), "Bejeweled" (2022),[22] and "Lavender Haze" (2023).[23] She adopted a gothic aesthetic with the The Tortured Poets Department (2024), whose cover artwork is a shot of Swift lying on a bed wearing black lingerie: a see-through top and high waist shorts.[24][25][26] Journalists dubbed the fashion as mainly dark academia.[27][28][29][30]

[edit]
Taylor Swift wearing red lipstick and a red dress
Swift in a Good Morning America interview in 2012

Swift's music, visuals, general attire, and concerts have influenced fashion trends and led to sales surges. She boosted the popularity of red lipsticks—considered one of her signature fashion motifs, especially since Red, which prominently featured red lips in its cover.[31][32][33] Swift helped popularize sleeveless formal wear and waistcoats in women's fashion,[34] and is an inspiration for Halloween costumes.[35]

"The scarf" mentioned in autobiographical lyrics of "All Too Well" has also become a signature object associated with Swift.[36][37][38] It has been described variably as "an unlikely pop culture icon in an inanimate object",[39] "a universal symbol for heartbreak",[40] a "fantastic pop culture mystery",[41] "the green dock light of our time",[42] a "fabled accessory" and "a source of cultural curiosity" by publications.[43] According to Rob Sheffield, the scarf is so significant to Swift's discography that it "should be in the Rock and Roll Hall of Fame."[44] Following the 2021 release of her self-directed All Too Well: The Short Film, the Google searches for "Taylor Swift red scarf meaning" spiked by 1,400 percent.[45]

A number of small-business boutiques and brands have reported overnight success after Swift wore one of their clothes or fashion accessories.[46] On October 8, 2024, Swift wore "glitter freckles" from Fazit Makeup Patches, a previously unknown small-business beauty brand, to a Kansas City Chiefs–New Orleans Saints game. In the first 12 hours since Swift was photographed wearing Fazit, the brand's co-founder reported over a 1,000 percent increase in sales and web traffic, with "every retailer" reaching out to her. In the first two days, the brand experienced a 2,500 percent sales spike, selling out on Urban Outfitters and Amazon.[47] Even prominent fashion brands like Versace and Schiaparelli experience brand value boosts from Swift. Versace garnered nearly US$3.1 million in media impact value across the 35 days that the Eras Tour had been in Europe.[48] Fashion dubbed it the "Taylor Swift effect" and compared it the impact of Kate Middleton and Meghan Markle on fashion.[49]

Bruce Springsteen performing with a guitar
Bob Dylan with a guitar
Swift's signature cardigan, flannel coat, and gown from her Folklore and Evermore eras exhibited at the Country Music Hall of Fame (left) and the Grammy Museum (right).

Cottagecore experienced a resurgence on the internet after Swift used it,[50] increasing sales of hand-knitted Aran jumpers in Ireland and the U.S.[51] RTÉ thanked Swift for putting cardigans "back on the map" with Folklore.[52] Upon Evermore's release, replicas of the flannel coat Swift wore on the cover artwork sold out on Farfetch instantaneously.[53]

The Eras Tour increased the demand for metallic boots, cowboy hats, and sequin dresses. CNN reported that fashion retailers marketed their products to target attendees of the tour, with various clothing brands creating a range of items inspired by Swift and her "eras" and scoring their biggest sales year yet.[54][55] Some scholars felt Swift mainstreamed gothic aesthetics with Reputation and The Tortured Poets Department, the former characterized by its snake-inspired cyber-gothic motifs and the later mainly dark academia.[56] When Swift began dating American football player Travis Kelce and attended several of his games wearing Kansas City Chiefs merchandise in 2023, both the team and the National Football League (NFL) were met with unprecedented increase in merchandise sales.[57] The non-merchandise pieces that she wore to the games, belonging to female-owned small businesses, were also met with record sales.[49]

Reception

[edit]
Swift on the June/July 2015 cover of the men's magazine Maxim, after she topped their yearly Hot 100 list. It features a photograph of Swift from her androgynous editorial for Wonderland.[58]

In 2014, People named Swift the Best-Dressed woman of the year, calling her a "street style queen".[59] In 2015, Swift won the Elle Woman of the Year award for cementing herself as "a style icon" capable of "seamlessly switching between chic street style and glamorous couture gowns on the red carpet",[60] and topped the 2015 Maxim Hot 100 list.[61] In a 2018 Vogue article, critic Francesca Wallace wrote that Swift has become known for her "easygoing, feminine" and "dainty" take on fashion, incorporating bows, prints and carryall bags, creating a street style "worth copying".[62]

Tommy Hilfiger named Swift as a "new icon" of American style

To Kelsey Glein of InStyle, Swift is an expert in "off-duty" fashion, often synchronizing outfits, blending classic, retro and "cool" elements, floral prints, Mary Jane or Oxford shoes, Jimmy Choo boots, and other accessories from Aldo, Prada, Christian Louboutin, Elie Saab and Dolce & Gabbana.[63] In a 2011 Vogue of various influential designers, American fashion designer Tommy Hilfiger named Swift a "new icon" of American style, owing to her "charismatic" summer outfits.[64]

Establishing a long-standing relationship with a leading performer like Taylor Swift not only reinforces our design expertise, but also provides us with global visibility of our craft.

— Sandra Choi, creator director of Jimmy Choo, Vogue[48]

The Wall Street Journal noted her pairing of higher-end labels with relatively affordable brands, making her style "accessible", which often result in record impressions and surging sales for the lesser-known fashion labels she wears.[65] Fashion reporter Sarah Chapelle opined that wearing high-end designer pieces with more-accessible retailer items is a defining aspect of Swift's fashion, which in turn contributes to her "approachable, relatable" image.[46]

Critics have opined that Swift's general disinterest in provocative high fashion despite her wealth, which can be perceived as a "bad taste" in fashion by some fashion critics, is part of her popular appeal that sets her apart from pop stars like Madonna and Beyoncé.[66] The Cut's fashion critic Cathy Horyn wrote, "considering the meta nature of Taylor Swift's performances—her autobiographical lyrics and her intimate connection with audiences—it's unsurprising that her fashion choices betray self-consciousness."[67] Savannah Bradley of Business Insider opined that Swift's "normal" taste in fashion is an aspect of her strategic "Swiftian brand philosophy", where Swift is the audience's "best friend". Bradley highlighted that Swift has also shopped where her fans shop, such as Zara, J. Crew, Urban Outfitters, ModCloth, and Forever 21, making her fashion "attainable, predictable, and unthreatening".[68]

Swift released a sustainable clothing line with Stella McCartney (pictured) as part of the promotional rollout of her 2019 album, Lover.

Lauren Sherman, a fashion correspondent at Puck, labeled Swift's style as "Anthropologie Gone Wild— mismatched, outdated, pedestrian, but instinctual."[68] According to Zoe Suen of South China Morning Post, many critics are not impressed by Swift's "authentic" style choices and her lack of participation in fashion weeks or luxury brand collaborations despite her billionaire status. Suen said "It's safe to say that while Swift has chosen not to brand herself as an haute couture-wearing stylephile." Similarly, culture writer Emily Kirkpatrick categorized Swift as a "fashion anti-hero".[69]

Vogue's Jonah Waterhouse commented, Swift has no use for high fashion as she does not use it to propagate her career like other musicians have to. He opined that "Swift's wardrobe, in its authenticity to her personal brand and taste, embodies quiet power", as fashion does not influence Swift but she influences fashion instead without trying to.[70] Olivia Petter of The Independent considered the critique Swift receives for her fashion as sexist, questioning why every woman in entertainment are expected to deliver over-the-top fashion and Swift for one cannot be allowed to detach herself from such scrutiny.[71] Jake Henry Smith of Glamour echoed the same sentiment, saying Swift dresses like a "normal person"; he noted that the sustainable fashion retailer Reformation is the "backbone" of Swift's wardrobe.[72] Jen Nurick of Vogue Australia regards Swift as an influential figure in sustainable fashion.[73] Swift released a sustainable clothing line with Stella McCartney in 2019.[74] However, some "environmentally conscious" detractors have criticized Swift's affinity for fast fashion looks as well.[68]

Exhibits

[edit]
List of select exhibitions of Swift's fashion
Venue Location Duration Title Ref.
Arlington Museum of Art Arlington, Texas June–September 2023
The Eras Tour Collection
 [75]
Country Music Hall of Fame and Museum Nashville, Tennessee May 2023
Through Taylor Swift's Eras
 [76]
Grammy Museum at L.A. Live Los Angeles August–September 2023
I Can See You (Taylor’s Version) (At Grammy Museum)
 [77]
Museum of Arts and Design New York City May 2023–March 2024
Taylor Swift: Storyteller
 [78]
Victoria and Albert Museum London July 27 to September 8, 2024
Taylor Swift: Songbook Trail
 [79]
[edit]

Books

[edit]
  • Chappelle, Sarah (October 8, 2024). Taylor Swift Style: Fashion Through the Eras. St. Martin's Publishing Group. ISBN 9781250906168.{{cite book}}: CS1 maint: date and year (link)
  • Johnson, Glenys (May 23, 2024). Icons of Style - Taylor Swift: The Story of a Fashion Icon. Headline Publishing Group. ISBN 9781802798371.
  • Newman, Terry (October 2, 2023). Taylor Swift: And the Clothes She Wears. ACC Art Books. ISBN 9781788842280.{{cite book}}: CS1 maint: date and year (link)

See also

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References

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