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easyFoodstore
Company typePrivately held company
IndustryRetail
Founded2016; 8 years ago (2016)
DefunctMay 2021 (2021-05)
HeadquartersLondon, England
Number of locations
1 (closed)
Key people
Stelios Haji-Ioannou
ProductsGroceries
ParenteasyGroup
Websiteeasyfoodstore.com

easyFoodstore was a discount supermarket owned and operated by the easyGroup in London, England.

History

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First announced by easyGroup in 2013,[1][2][3][4] the easyFoodstore supermarket opened in London in February 2016, located next to easyBus House (the headquarters of easyBus Ltd).[5]

The store had no item brands, and only had about 100 items such as tinned goods, pasta, rice, and cleaning products.[6] The supermarket charged just 25p for essential food items.[7] Just days after opening its doors it was forced to shut temporarily after running out of stock.[8] The store then sold items at 50p each, with 25p returning during promotional periods only.[9][10]

By late 2021 the sole trial store closed.[11]

References

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  1. ^ "Stelios plans to set up easyJet-style 'no brands' food store – Business". London24. 6 August 2013. Archived from the original on 4 April 2015. Retrieved 15 September 2014.
  2. ^ "Stelios' easyFoodstore will struggle to get off the ground". The Conversation. 12 August 2013. Retrieved 28 April 2022.
  3. ^ "EasyJet founder Stelios's budget foodstore fails to make it to checkout". The Guardian. 26 May 2014. Retrieved 23 March 2022.
  4. ^ "Founder of easyJet pledges 50p average price in his low-budget foodstore". The Guardian. 16 October 2014. Retrieved 28 April 2022.
  5. ^ "Will easyFoodstore be the next easyJet – or the next easyCruise?". The Guardian. 2 February 2016. Retrieved 28 April 2022.
  6. ^ "EasyFoodstore, Easyjet for food, opens selling 76 basic foodstuffs for 25p each". The Independent. 2 February 2016. Retrieved 28 April 2022.
  7. ^ "The one big catch with easyFoodstore - where food costs just 25p". The Independent. 3 February 2016. Retrieved 28 April 2022.
  8. ^ "EasyFoodstore forced to close after budget supermarket runs out of stock". The Independent. 4 February 2016. Retrieved 23 March 2022.
  9. ^ "EasyFoodstore, where food costs 25p, reopens with bouncers to maintain order". The Independent. 8 February 2016. Retrieved 28 April 2022.
  10. ^ "EasyFoodstore brings in 10 item limit". The Guardian. 12 February 2016. Retrieved 28 April 2022.
  11. ^ Marius, Callum (20 November 2022). "Hidden easyJet rudder makes it look like a plane is hidden in Wembley". MyLondon. Retrieved 16 September 2023.
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See also

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