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Easy (Cro song)

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"Easy"
Single by Cro
from the album Raop
Released23 March 2012 (2012-03-23)
GenrePop, rap
Length2:53
LabelChimperator
Songwriter(s)Cro
Producer(s)Cro
Cro singles chronology
"Easy"
(2012) 		"Du"
(2012)
Maxi edition

"Easy" is the debut single of German rapper Cro. A pop and rap song, it was produced by Cro, and the lyrics and musical composition are also attributed to him. It was first released on the internet on 23 November 2011, was later released on his mixtape Easy, which was available for free download, and later re-released as the lead single from his debut album Raop on 23 March 2012 through Chimperator Productions.

"Easy" attained commercial success, reaching number two in Germany and number 4 in Austria. The song was promoted by an accompanying music video directed by Harris Hodovic. It reached Platinum in Germany in October 2012.

Content

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In the first verse, Cro praises his rapping skills by comparing himself to Jay-Z and saying that he creates his instrumentals himself. He then changes the subject to the relationship with a woman and he gives reasons that would lead to him break up with her, such as marriage and pregnancy. In the end, he does leave her and is happy that she is no longer there.

In the lyrics, the word "easy" appears at the end of each verse, with a word that is based on it. For example, the words AC/DC and the phrase "erschieß sie" become "AC/D-Easy" and "ersch-Easy." The song does not have an actual chorus.

Production

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Cro produced the beat for "Easy" himself and used a sample of Bobby Hebb's song "Sunny" and also modeled the lyrics after this song. The track reached Platinum in October 2012.[1][2][3][4][5][6]

Music video

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The music video for "Easy" was directed by Harris Hodovic and premiered on YouTube on 23 November 2011. It shows a woman (played by the model Sula Starridou) who is rapping the lyrics instead of Cro as she is walking through an apartment in which many different situations are depicted which are oriented after the song. The location then moves outside, where the woman continues to rap while in a skatepark/riding a bike. As of September 2017, the video has been viewed 53 million times on YouTube.

Track listing

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All tracks are written by Cro

Digital download[7]
No.TitleLength
1."Easy"2:53
2."Easy" (instrumental)2:53
3."Easy" (a capella)2:15
Total length:8:01
CD single[8]
No.TitleLength
2."Easy" (music video)3:14
Total length:11:15
Maxi edition[9]
No.TitleLength
1."Easy"2:53
2."Hi Kids"3:14
3."Lieblingssong"2:11
4."Konfetti (feat. Ahzumjot & Rockstah)"3:12
Total length:11:30

Charts

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Certifications

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Region Certification Certified units/sales
Austria (IFPI Austria)[17] Platinum 30,000*
Germany (BVMI)[18] 3× Platinum 1,800,000‡
Switzerland (IFPI Switzerland)[19] Platinum 30,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

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  1. ^ "Cro: Platin-Album & Gold-Singles". rappers.in (in German). 5 October 2012. Retrieved 18 October 2012.
  2. ^ "Cro: Platin für "Easy", Gold für "Du"". Musikmarkt GmbH & Co. KG (in German). Musikmarkt Verlag GmbH. 9 October 2012. Retrieved 18 October 2012.
  3. ^ Jansen, Kristof (4 October 2012). "Platin- und Goldregen für Cro". Hiphop.de (in German). ManeraMedia GmbH. Retrieved 18 October 2012.
  4. ^ "Cro: "Raop" und "Easy" erreichen Platinstatus, "Du" mit Gold". 16bars.de (in German). 4 October 2012. Retrieved 18 October 2012.
  5. ^ Koll, Janiv (5 October 2012). "Cro mit Gold und Platin ausgezeichnet". rap.de (in German). Joint Forces Media GmbH. Retrieved 18 October 2012.
  6. ^ "Cro geht Platin [News]". splash-Festival.de (in German). splash! Entertainment AG. 4 October 2012. Retrieved 18 October 2012.
  7. ^ "Easy". Amazon.de (in German). 23 March 2012. Retrieved 18 October 2012.
  8. ^ "Easy [Single]". Amazon.de (in German). 23 March 2012. Retrieved 18 October 2012.
  9. ^ "Easy Maxi Edition". Amazon.de (in German). Amazon.com. 23 March 2012. Retrieved 18 October 2012.
  10. ^ "Cro – Easy" (in German). Ö3 Austria Top 40. Retrieved October 18, 2012.
  11. ^ "Cro – Easy" (in German). GfK Entertainment charts. Retrieved February 14, 2019.
  12. ^ "Luxembourg Digital Songs - April 7, 2012". Billboard.
  13. ^ "Cro – Easy". Swiss Singles Chart. Retrieved October 18, 2012.
  14. ^ "Jahreshitparade Singles 2012". austriancharts.at. Retrieved 21 February 2020.
  15. ^ "Top 100 Singles Jahrescharts 2012" (in German). VIVA. Viacom International Media Networks. Archived from the original on 6 January 2013. Retrieved 5 January 2013.
  16. ^ "Schweizer Jahreshitparade 2012". hitparade.ch. Retrieved 21 February 2020.
  17. ^ "Austrian single certifications – Cro – Easy" (in German). IFPI Austria.
  18. ^ "Gold-/Platin-Datenbank (Cro; 'Easy')" (in German). Bundesverband Musikindustrie. Retrieved 25 March 2024.
  19. ^ "The Official Swiss Charts and Music Community: Awards ('Easy')". IFPI Switzerland. Hung Medien.
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