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ET-lehti

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ET-lehti
Editor-in-chiefRiitta Korhonen
CategoriesLifestyle magazine
Frequency20 issues per year
PublisherSanoma Magazines
Founded1973; 51 years ago (1973)
CompanySanoma
CountryFinland
Based inTampere
LanguageFinnish
WebsiteET-lehti
ISSN0785-0913
OCLC925096052

ET-lehti is a general interest magazine targeting senior people and is published in Tampere, Finland. The abbreviation, ET, stands for the Finnish word, EläkeTieto (Finnish: Retirement Information).[1] The magazine has also a Swedish edition.

History and profile

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ET-lehti was established in 1973[2] and was originally started as a magazine for retired people.[3] The magazine is part of Sanoma and published by Sanoma Magazines.[4][5] Sanoma acquired the magazine in 1983.[6] It was published 18 times a year.[2] Later it began to come out 20 times per year.[7] The magazine targets senior people and is most read by women older than 50 years.[4] It was the sole publication in its category until 2014.[8] The frequent topics are about wellbeing, health, beauty, travel and finance.[4] The headquarters of the magazine is in Tampere.[7] The Swedish edition of the magazine was launched by Sanoma.[6]

Kaisa Larmela is one of its former editors-in-chief who was appointed to the post in 1989.[9] Riitta Korhonen became the editor-in-chief of the magazine on 15 February 2012.[5] She succeeded Maija Toppila who had been serving in the post since 1 April 2008.[2][5]

Circulation

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ET-lehti sold 259,291 copies in 2007,[2][10] making it the second best selling magazine in Finland.[11] Its circulation fell to 254,000 copies in 2009 and to 237,265 copies in 2010.[12] The magazine had a circulation of 232,260 copies in 2011.[13] It was the fifth best-selling Finnish magazine in 2012 with a circulation of 226,853 copies.[14][15] Its circulation was 202,259 copies in 2013,[7][16] making it the best-selling title in the Nordic countries.[17]

See also

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References

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  1. ^ Kirsi Lumme-Sandt (January 2011). "Images of ageing in a 50+ magazine". Journal of Aging Studies. 25 (1): 46. doi:10.1016/j.jaging.2010.08.013.
  2. ^ a b c d "Maija Toppila appointed Editor-in-Chief of ET-lehti". Publicitas. 11 March 2008. Archived from the original on 19 April 2015. Retrieved 19 April 2015.
  3. ^ Hanna Uotila; Kirsi Lumme-Sandt; Marja Saarenheimo (2010). "Lonely older people as a problem in society - Construction in Finnish media". International Journal of Ageing and Later Life. 5 (2): 103–130. doi:10.3384/ijal.1652-8670.10521103.
  4. ^ a b c "Brands. ET lehti". Sanoma Magazines. Retrieved 19 April 2015.
  5. ^ a b c "Riitta Korhonen appointed Editor-in-Chief of ET-lehti". Sanoma. 14 February 2012. Archived from the original on 14 February 2015. Retrieved 19 April 2015.
  6. ^ a b "SanomaWSOY Corporation History". Funding Universe. Retrieved 19 April 2015.
  7. ^ a b c "ET-lehti". Aikakaus Media. Retrieved 19 April 2015.
  8. ^ Reeta Pöyhtäri (2014). Immigration and ethnic diversity in Finnish and Dutch magazines. Articulations of subject positions and symbolic communities (Ph.D. thesis). University of Tampere. p. 42. ISBN 978-951-44-9366-9.
  9. ^ Elizabeth Sleeman, ed. (2001). The International Who's Who of Women 2002 (3rd ed.). London: Europa Publications. p. 320. ISBN 978-1-85743-122-3.
  10. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 19 April 2015.
  11. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  12. ^ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Archived from the original (PDF) on 27 September 2022. Retrieved 6 March 2016.
  13. ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 19 April 2015.
  14. ^ "Biggest magazines by circulation 2012 in Finland". Aikakaus Media. Archived from the original on 1 December 2015. Retrieved 19 April 2015.
  15. ^ "Magazine Facts 2013" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 30 April 2015.
  16. ^ "Circulation statistics 2013" (PDF). Media Audit Finland. Archived from the original (PDF) on 29 March 2017. Retrieved 19 April 2015.
  17. ^ "Consumer magazines: Top ten titles in the Nordic countries 2013". Nordicom. Retrieved 14 January 2017.
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