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EDGLRD

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EDGLRD
Company typePrivate
Industry
Founded2023; 1 year ago (2023)
FounderHarmony Korine
HeadquartersMiami, Florida, United States
Websiteedglrd.com

EDGLRD (pronounced "edgelord") is an American creative and technology company founded in 2023 by filmmaker Harmony Korine.[1]

History

[edit]

EDGLRD has collaborated with Bladee on his music video for "ONE SECOND" featuring Yung Lean,[2] with The Weeknd for the cover of 032c Issue #45,[3] and with Kim Kardashian for the Skims 2023 swimwear collection.[4]

In May 2024, EDGLRD released the film Aggro Dr1ft, directed by Korine and starring Jordi Mollà and Travis Scott. The film has appeared in various venues, theaters, and subsequently in video on demand format via EDGLRD's website.[5]

In June 2024, EDGLRD sold a limited run of Demon Masks inspired by Aggro Dr1ft for $1500 each, along with special edition skate decks and clothing.[6]

The EDGLRD skateboarding team is based in Miami, led by skateboarder Sean Pablo.[7] In August 2024, Eric Koston joined EDGLRD.[8]

In August 2024, the Reuben Brothers acquired a strategic stake in the company.[9]

EDGLRD's film Baby Invasion, a surreal, home invasion thriller, had its world premiere out of competition at the 81st Venice International Film Festival, on August 31, 2024.

The company's upcoming films include an anime film “The Trap”, an untitled mo-cap assisted comedy, and the feature debut of acclaimed music video director Matias Vasquez, better known as Stillz.[10]

Korine has described EDGLRD’s "post-cinema" works as "blinx", a term he has coined for their unconventional nature.[1][11]

Filmography

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Released

[edit]
Year Film Directed by Co-production companies Distributor(s)
2023 Aggro Dr1ft Harmony Korine Iconoclast EDGLRD
2024 Baby Invasion Picture Perfect EDGLRD

Upcoming

[edit]
Year Film Directed by Distributor(s) Status
TBA The Trap Harmony Korine EDGLRD In development[10]
Untitled mo-cap assisted comedy film
Untitled film Stillz

References

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  1. ^ a b Baron, Zach (August 23, 2023). "Harmony Korine's Hi-Tech Vision for the Future of Movies". GQ.
  2. ^ Richlin, Harrison (May 2, 2024). "Harmony Korine Brings His EDGLRD Aesthetic to New 'One Second' Music Video — Watch". IndieWire. Retrieved July 14, 2024.
  3. ^ 032c (June 11, 2024). "The Weeknd by Harmony Korine/EDGLRD | 032c". 032c.com. Retrieved July 14, 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ Bergeson, Samantha (February 16, 2023). "Kim Kardashian Enlists Harmony Korine for Out-of-This-World SKIMS Swimwear Campaign". IndieWire. Retrieved July 14, 2024.
  5. ^ "EDGLRD on X".
  6. ^ "Harmony Korine's EDGLRD Drops Demon Masks from 'AGGRO DR1FT'". Hypebeast. June 27, 2024.
  7. ^ "SEAN PABLO On HIS RECENT MOVE TO EDGLRD". Monster Children.
  8. ^ ShreddER (August 13, 2024). "Eric Koston Joins Harmony Korine's Hi-Tech Edglrd Skateboard AI Brand". ShreddER. Retrieved August 19, 2024.
  9. ^ Hellier, David (August 19, 2024). "Reuben Brothers Agree to Buy Stake in Media Studio EDGLRD".
  10. ^ a b Croll, Ben (June 27, 2024). "Harmony Korine Lines Up Anime Thriller 'The Trap,' Prepares Mo-Cap Comedy; Backs Feature Debut From Music Video Director Stillz (EXCLUSIVE)". Variety.
  11. ^ Shanfeld, Ethan (August 23, 2023). "Harmony Korine: Gaming Engines Are So Advanced That the Call of Duty Trailer 'Looks Better Than Anything Spielberg's Ever Done'". Variety.