Draft:UKLASH
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| Company type | Private |
|---|---|
| Industry | Cosmetics, Beauty |
| Founded | 2019 |
| Founders | Nima Pourian |
| Headquarters | , |
Area served | United Kingdom, United States, Australia, Canada, Ireland |
| Products | Eyelash serums, eyebrow serums, hair serums |
| Website | www |
UKLASH (/juː keɪ læʃ/: yuu-kay-lash) is a British beauty brand that specialises in products aimed at promoting the growth of eyelashes, eyebrows, and hair.[1] The brand is known for its cruelty-free and vegan-friendly formulations, which focus on enhancing natural beauty through non-invasive methods.[2]
UKLASH has gained popularity for its range of serums designed to be safe, easy to use, and affordable. The brand's products are available in over 118 countries, reflecting its significant presence in the global beauty market.[3]
History
[edit]UKLASH was founded by Nima Pourian in London in 2019.[4] The company's initial product was an eyelash serum, developed as a natural alternative to artificial lash extensions or cosmetic enhancements.[5] Following its early success on online platforms and social media, UKLASH expanded its product offerings to include eyebrow and hair growth serums, along with additional cosmetic products for lashes, lips, brows, and hair.[6][7]
UKLASH’s growth has been aligned with a wider industry trend where consumers seek products that enhance features without the use of harsh chemicals or invasive procedures.[8]
Products
[edit]UKLASH's product line primarily focuses on serums that promote growth for eyelashes, eyebrows, and hair. Its flagship product, the UKLASH Eyelash Serum, is formulated to promote fuller, longer lashes and has garnered over 80,000 five-star reviews since its inception, with celebrity fans including Molly-Mae Hague and Sophie Habboo. Other notable fans of the brand include author, Roxie Nafousi, and NHS GP Doctor and Medical Educator, Dr. Raj Arora, both of whom attended the brand's lash serum launch event in June 2024.[9][10]
In 2021, UKLASH introduced additional products including a Hair Growth Serum, Headband, Volume Boost Mascara, and Eyelash Curler.
In 2022, the brand expanded into skincare with products such as Micellar Water and Hydra-Gel Eye Patches and also introduced a Lash Separator.[11]
In July 2023, the brand enhanced its mascara range with the launch of the Lengthening Mascara. In August 2023, the Brow Pencil, Brow Pomade, Brow Gel Sculpt, and Hair Growth Serum were introduced, along with the Lash Guard & Comb set.[12]
In May 2024, the Hair Growth Serum was relaunched with updated ingredients and a new applicator, which reportedly sold out within four days.[13] A full hair care line followed in September 2024, including Growth Shampoo, Conditioner, Hair Vitamins, and a Repair Mask.
In July 2024, UKLASH entered the lip care category with the release of a Plumping Lip Gloss.[14]
Ingredients, formulation, and research development
[edit]UKLASH invests in research to develop safe beauty solutions and collaborates with biologists and trichologists, including brand ambassador Hannah Gabaordi, to formulate products using ingredients such as Biotin, Vitamin E, and Coconut Oil.[15]
The original UKLASH Eyelash and Eyebrow Serums contain a low concentration of Prostaglandin Analogue, an ingredient associated with eyelash growth enhancement.[16] Prostaglandin Analogues are known to act on the anagen phase of the eyelash growth cycle, promoting length and melanin content to achieve a darker, fuller appearance.[17]
UKLASH offers three eyelash serums: the original Eyelash Serum, the Sensitive Eyelash Serum, and the Complex Peptide Eyelash Serum, the last of which is said to be the most sophisticated peptide-based serum on the market.[18][19][20]
Stockists
[edit]UKLASH products are distributed in over 118 countries, with its Eyelash Serum reportedly selling every 30 seconds.[21]
In April 2023, UKLASH entered over 1,300 Boots stores following its success with stockists such as Beauty Bay, where it is the top-performing brand across all categories, and in Debenhams, QVC, and Sephora, where it ranks as the best-selling brand in the eye makeup category.[22] UKLASH products are also available at Harrods, Selfridges, and ASOS.
Future expansion
[edit]Since its debut in 2019, UKLASH has reportedly sold over 5 million bottles of its Eyelash Serum and reported a 55% year-on-year growth from 2020 to 2024.[23]
The brand has noted international growth, with the UK and USA as the fastest-growing markets, followed by Australia, Canada, and Ireland.[24] UKLASH has also announced plans to expand its product range to serve a broader consumer base.[25]
Philanthropic work
[edit]UKLASH has demonstrated its commitment to social responsibility through its partnership with the cancer charity, Look Good Feel Better. As part of this collaboration, UKLASH was the main sponsor of the charity’s annual S.W.A.L.K. (Supporting Women Affected by Cancer) charity walk in Sussex, raising funds for cancer patients to improve their self-esteem during treatment.[26]
In October 2024, UKLASH hosted a special event for 11 beneficiaries of Look Good Feel Better, where celebrity makeup artist Emily Wood led a brow-drawing masterclass, teaching attendees how to create natural brows during cancer treatment. Additionally, Dr. Raj Arora, an NHS GP and medical educator, provided valuable advice on caring for skin and hair during cancer therapy. This event was designed to empower and uplift individuals undergoing treatment, aligning with UKLASH’s mission to enhance natural beauty and boost confidence.[27]
Awards
[edit]2023
[edit]- Who What Wear - Best in Beauty Awards
WINNER: Best Lash Serum - (Eyelash Serum)
- Get the Gloss - Beauty Awards
WINNER: Best Brow Product (Brow Trio)
- CEW Consumer Choice Awards
RUNNER UP: Best Brand
- Glamour Beauty Power List (Editor's Choice)
RUNNER UP: Best Lash Serum (Eyelash Serum)
2024
[edit]- Marie Claire Hair Awards
WINNER: Best Lash Care Product - Eyelash Serum
- Top Sante Skincare Awards
WINNER: Best Eye Care Product - Hydra-Gel Eye Patches
- Platinum Beauty Awards
WINNER: Best Lash Serum - Eyelash Serum
- Natural Health Beauty Awards
SILVER: Best New Product - Sensitive Eyelash Serum
- Glamour Beauty Power List
SHORTLISTED: Best Eyelash Serum - Eyelash Serum
- Top Sante Hair Awards
WINNER: Best Eye Care Product - Hydra-Gel Eye Patches
- Pure Beauty Awards
SHORTLISTED: Best Hair/Scalp Product - Hair Growth Serum
- Beauty Supplement Awards
WINNER: Best Hair Supplement - (Hair Vitamins)
- Who What Wear Next in Beauty Awards
WINNER: Best Lash Serum - Complex Peptide Eyelash Serum
References
[edit]- ^ Burney, Chloe (20 June 2024). "UKLASH sees sales rocket 55% and sets sights on expansion". TheIndustry.beauty. Retrieved 28 October 2024.
- ^ Shire, Ella (31 July 2024). "Sophie Habboo relied on this affordable growth serum for fluttery wedding lashes". Closer. Retrieved 28 October 2024.
- ^ "UKLASH announces global launch at Boots". cosmeticsbusiness.com.
- ^ Burney, Chloe (20 June 2024). "UKLASH sees sales rocket 55% and sets sights on expansion". TheIndustry.beauty. Retrieved 28 October 2024.
- ^ Voller, Amber. "The best lash growth serums that give longer, fuller lashes in a matter of weeks". Stylist. Retrieved 28 October 2024.
- ^ Cripps, Zoe (3 July 2024). "UKLash launches a Plumping Lip Gloss with 'filler-like results'". OK! Magazine. Retrieved 28 October 2024.
- ^ Leigh, Dana (22 August 2022). "A Chat with Nima Pourian, Founder at Hair Growth Serum Company: UKLASH". TechRound. Retrieved 28 October 2024.
- ^ Lawlor, Shannon (30 July 2019). "Forget the high-coverage looks on Instagram, 'enhancement makeup' is the empowering beauty trend that encourages you to embrace the skin you're in". Glamour UK. Retrieved 28 October 2024.
- ^ "Yasmin Salmon and Roxie Nafousi attend the launch of the UKLASH..." Getty Images. 13 June 2024. Retrieved 7 November 2024.
- ^ Burney, Chloe (20 June 2024). "UKLASH sees sales rocket 55% and sets sights on expansion". TheIndustry.beauty. Retrieved 28 October 2024.
- ^ Cripps, Zoe (3 July 2024). "UKLash launches a Plumping Lip Gloss with 'filler-like results'". OK! Magazine. Retrieved 28 October 2024.
- ^ Voller, Amber. "The best lash growth serums that give longer, fuller lashes in a matter of weeks". Stylist. Retrieved 28 October 2024.
- ^ Leigh, Dana (22 August 2022). "A Chat with Nima Pourian, Founder at Hair Growth Serum Company: UKLASH". TechRound. Retrieved 28 October 2024.
- ^ Burney, Chloe (20 June 2024). "UKLASH sees sales rocket 55% and sets sights on expansion". TheIndustry.beauty. Retrieved 28 October 2024.
- ^ Gayle, Latoya (16 May 2024). "I'm a trichologist - the best ingredients to look for to promote hair growth". The Sun. Retrieved 28 October 2024.
- ^ Features, Tori Crowther last updated Contributions from Valeza Bakolli in (18 May 2023). "We've tried some of the best lash serums around—these are the only ones we'd recommend". Marie Claire UK. Retrieved 28 October 2024.
- ^ Doll, Tracy (2 December 2020). "Know the ocular effects of eyelash growth serums". Retrieved 28 October 2024.
- ^ "UKLASH reports 300% YOY sales increase as lash category forecasts $2.39 billion value by 2027". cosmeticsbusiness.com. Retrieved 28 October 2024.
- ^ Cripps, Zoe; Davy, Brittany (21 March 2024). "Top-rated lash growth serums with up to £10 off favourites in Amazon sale". OK! Magazine. Retrieved 28 October 2024.
- ^ Bradbury, Sarah (12 June 2024). "UKLASH launches new eyelash and brow serum containing six peptides". Metro. Retrieved 28 October 2024.
- ^ Leigh, Dana (22 August 2022). "A Chat with Nima Pourian, Founder at Hair Growth Serum Company: UKLASH". TechRound. Retrieved 28 October 2024.
- ^ "UKLASH announces global launch at Boots". cosmeticsbusiness.com. Retrieved 28 October 2024.
- ^ Briggs, Fiona (24 June 2024). "UKLASH reports significant growth amidst major retail expansion and product innovations". Retrieved 28 October 2024.
- ^ "UKLASH reports 300% YOY sales increase as lash category forecasts $2.39 billion value by 2027". cosmeticsbusiness.com. Retrieved 28 October 2024.
- ^ "UKLASH reports significant growth amidst major retail expansion and product innovations". 24 June 2024. Retrieved 28 October 2024.
- ^ Hanks, Lizzie (9 May 2024). "Sign up and SWALK to support people facing cancer in Sussex". Look Good Feel Better. Retrieved 7 November 2024.
- ^ "Mark F. on LinkedIn: Amazing to see supportive collaboration like this 💜💜! Bringing talents,…". www.linkedin.com. Retrieved 7 November 2024.