Draft:The Toy Book
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| Editor-in-Chief | James Zahn |
|---|---|
| Categories | Toys, Business, Games, Licensing, Retail, Consumer Products, Entertainment |
| Frequency | Bi-monthly |
| Publisher | Jackie Breyer |
| Founder | Harvey Stern |
| Founded | 1 January 1983 |
| First issue | 1 February 1984 |
| Company | Adventure Media & Events, LLC |
| Country | United States |
| Based in | New York City, New York, United States |
| Language | English |
| Website | https://toybook.com |
| ISSN | 0885-3991 |
The Toy Book is an American digital and print magazine focusing primarily on the toy, game, entertainment, and licensing industries. It was founded in 1984 as a trade magazine serving the toy industry and its partners in the U.S. and Canada. Its first print issue debuted at the North American International Toy Fair in February 1985.
The magazine and its editorial team are publication partners for many major industry events, including Toy Fair, Licensing Expo, ASTRA Marketplace & Academy, and others.[1]
Editions
[edit]The print edition of The Toy Book includes features, interviews, and profiles pertaining to the current issues and trends impacting the global toy industry. Topics include retail, legal, licensing, new properties, and more.[2] Additionally, each issue includes new product showcases aimed at retail buyers. The categories vary by issue theme and span nearly two dozen subcategories within a toy department.[3] The first issue of each volume is known as The BIG Toy Book and typically debuts at Toy Fair New York.
Website
[edit]The Toy Book website launched in 2000 with the tagline "Serving the Global Marketplace."[4] Additional taglines have included "A Toy Department in Print" and "The Pulse of Play." The website is updated daily with news and features.
The Toy Report
[edit]The Toy Report is a weekly newsletter featuring the biggest stories published the previous week. It was mailed to readers in the 1980s and later sent via fax. At some point in the aughts, it became an e-newsletter.
Sister Publications
[edit]Over the past 40 years, The Toy Book has had several sister publications, including The Licensing Book, Specialty Toys & Gifts, and The Halloween Insider.[5] It currently has two closely linked consumer-facing sister publications, The Toy Insider (2005) and The Pop Insider (2018).[6][7]
In Popular Culture
[edit]The Toy Book has been mentioned on The Drew Barrymore Show and seen in shows like The Sopranos.[8] Its editorial team is also regularly seen in talking head segments on major TV networks and appears as guests on programs, including History Channel's Modern Marvels and The Toys That Built America, The Toys That Made Us on Netflix, and 80s Top 10 on Disney+.[9][10]
Members of The Toy Book editorial team frequently lend their voices to industry-related stories covered by mainstream media outlets. Some examples include the 2024 controversy involving misprinted packages for Mattel's Wicked-inspired doll collection [11], the 2020 LEGO marketing pause on certain sets following the death of George Floyd, [12] and the fall 2024 East Coast and Gulf Coast Port Strikes, [13] and the 30th anniversary of Spin Master. [14]
References
[edit]- ^ "Toy Fair - Publication Partners". Toy Fair New York.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Toy Book | About the Magazine". The Toy Book.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Toy Book | Editorial Calendar". The Toy Book.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Toy Book". The Toy Book. March 4, 2000. Archived from the original on June 16, 2000. Retrieved November 21, 2024.
- ^ "Adventure Publishing Group". Adventure Publishing Group. Archived from the original on March 21, 2016. Retrieved November 20, 2024.
- ^ "The Pop Insider - About the Magazine". Retrieved November 21, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Toy Insider - About". The Toy Insider. Retrieved November 20, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "The Drew Barrymore Show - YouTube". YouTube. September 14, 2020. Retrieved November 20, 2024.
- ^ "Modern Marvels: Toys & Games — Top Toys & Games Clip "He-Man"". YouTube. December 4, 2021.
- ^ "Jackie Breyer - IMDb". IMDB.
- ^ Whitten, Sarah (November 11, 2024). "Mattel pulls thousands of 'Wicked' dolls off shelves after printing adult web address on packaging". CNBC.
- ^ Todisco, Eric (June 4, 2020). "LEGO Halts Marketing for Police-Themed Sets, Donates $4M Toward 'Supporting Black Children'". People.
- ^ "Cavuto Coast to Coast: 'We don't know' what retail restocking will look like during strike". FOX Business. October 3, 2024.
- ^ Verdon, Joan (September 17, 2024). "Spin Master's Game Plan At 30 Is To Play Like A Startup". Forbes.