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Draft:The Kinnd Project

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The Kinnd Project

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The Kinnd Project is an American clothing brand with a philanthropic mission to help children in need and promote kindness. The company's name is an acronym for "Kids In Need," reflecting its core focus on supporting underprivileged children.[1][2][3]

Business Model and Mission

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The Kinnd Project operated on a charitable business model. For every item purchased from their collection, the company donated 5 meals to help feed children in need through their partnership with Feed My Starving Children (FMSC), a non-profit organization that provides nutritionally complete meals to malnourished children worldwide. The brand aimed to combine fashion with philanthropy, creating a tangible impact on the lives of underprivileged children.[4]

Production

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The Kinnd Project's main product line included ethically made boxy tees, which were sewn and embroidered in-house. This emphasis on quality and ethical production practices was a hallmark of the brand.

Partnership with Feed My Starving Children

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The company partnered with FMSC to fulfill its mission of providing meals to children in need, allowing The Kinnd Project to have a direct impact on addressing childhood hunger.

Availability

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The Kinnd Project's products are available through Marine Hill Studio, which hosts their collection on its website.

Transition and Current Status

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The owners have shifted their focus primarily to Whitefish Printing & Apparel, a custom apparel business that operates under the umbrella of Kinnd, LLC, which also includes Marine Hill Studio. This family-owned business now emphasizes custom screen printing and embroidery services.[5][6]

Whitefish Printing & Apparel

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Whitefish Printing & Apparel emerged from The Kinnd Project's expertise in garment decoration. The business offers:

Screen Printing: Utilizing deep understanding of garment fabrics, inks, and printing techniques to achieve vibrant, long-lasting prints on various materials.

Embroidery: Employing state-of-the-art equipment and skilled technicians to produce intricate, high-quality embroidered designs.

Full-Package Solutions: Handling the entire decoration process for clients, from sourcing blank garments to folding and poly bagging.

The transition to Whitefish Printing & Apparel allowed the founders to leverage their experience in chemistry and manufacturing, ensuring exceptional screen printing results and maintaining their commitment to quality and ethical production practices.[5]

References

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  1. ^ "Kinnd Project". Marine Hill Studio. Retrieved 2024-11-10.
  2. ^ "KINND Project". Minda Living. Retrieved 2024-11-10.
  3. ^ "Instagram". www.instagram.com. Retrieved 2024-11-10.
  4. ^ "Hope Champions: Q&A with The Kinnd Project". www.fmsc.org. Retrieved 2024-11-10.
  5. ^ a b "About Us". Whitefish Printing & Apparel. Retrieved 2024-11-10.
  6. ^ "KINND, LLC (K056404)". apps.dfi.wi.gov. Retrieved 2024-11-10.