Draft:The 3rd Eye Agency
| Submission rejected on 31 October 2024 by Qcne (talk). This topic is not sufficiently notable for inclusion in Wikipedia. Rejected by Qcne 47 hours ago. Last edited by Citation bot 19 hours ago. |  |
| Submission declined on 12 May 2024 by JBW (talk). There is no evidence whatever that this business comes anywhere near to satisfying Wikipedia's notability guidelines. The cited sources are all pages on the web sites for advertising, marketing, or promotion, and many if not all of them are not independent of 3rd Eye Agency, several of them being written by someone working for 3rd Eye Agency. Declined by JBW 5 months ago. |  |
| Submission declined on 10 April 2024 by OverlordQ (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by OverlordQ 6 months ago. | |
THE 3RD EYE, is an advertising and marketing agency based in Miami, Florida, specializing in health and wellness, multicultural marketing, and consumer behavior insights. Originally founded in 1996 as VS/Brooks, the agency rebranded to THE 3RD EYE in 2022, reflecting an expanded focus on the health and wellness sector. The agency is led by Diana Brooks, its Chief Vision Officer, who assumed full ownership following the rebrand.
History
[edit]History THE 3RD EYE was co-founded as VS/Brooks in 1996 by Diana Brooks and Vivian Santos. Initially focused on marketing campaigns for Hispanic audiences and healthcare clients, the agency developed a reputation for culturally tailored campaigns. In 2022, after co-founder Vivian Santos retired, the agency rebranded to THE 3RD EYE, with Brooks taking on full ownership. The rebranding included the launch of "See Level," a consulting initiative focused on strategic advisory services for senior executives in health and wellness industries.
Health & Wellness Research
[edit]In 2023, THE 3RD EYE partnered with Deft Research to conduct a comprehensive study on health and wellness behaviors among diverse consumer groups. The resulting white paper, Defining Health & Wellness, and The Barriers to Change, analyzed responses from over 1,400 participants. Key findings included generational differences in health priorities and variations in wellness perceptions across ethnic groups, with Black consumers more likely to emphasize spiritual health compared to other demographics. The research has been cited in industry publications, including MM&M and MediaPost, for its contributions to healthcare marketing insights. [1] [2]
Notable Contributions
[edit]Diana Brooks, Chief Vision Officer, has been featured in numerous industry publications such as Campaign US, AdAge, and MediaPost. Her contributions often focus on multicultural marketing strategies and healthcare communication, including insights on how marketers can better address the unique healthcare needs of Hispanic and diverse audiences. Brooks has also written about the role of emotional storytelling in advertising and the importance of cultural sensitivity in healthcare marketing campaigns.[3]
Industry Recognition
[edit]THE 3RD EYE has been recognized in industry discussions for its expertise in health and wellness marketing. Publications such as Canvas Rebel and Authority Magazine have featured agency leaders and highlighted their contributions to the field of multicultural marketing. The agency’s work has been commended for its culturally nuanced approach to consumer engagement and its strategic focus on health and wellness.[4][5]
Services
[edit]THE 3RD EYE offers a range of services including advertising, brand strategy, media planning and buying, public relations, social media management, market research, content creation, and consulting through its "See Level" advisory practice for C-suite executives. These services focus on health and wellness and are designed to address the needs of both healthcare providers and general consumer brands.[6]
Leadership
[edit]Diana Brooks: Chief Vision Officer Anais Rodriguez: Chief Operating Officer Roberto Canales: Chief Creative Officer
References
[edit]- ^ "Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing". hispanicad.com. Retrieved August 2023.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Study: Women Understand Men's Health Issues, But Not Vice Versa." August 2023". mediapost.com.
- ^ "These 3 Cultural Truths Are the Key to Hispanic Healthcare Marketing". ww.mmm-online.com. 13 January 2022.
- ^ "Meet Rob Canales - High Five: Ambitious Health and Wellness Advertising". canvasrebel.com. Retrieved August 2023.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Young Healthcare Consumers See Wellness in Different Ways, Survey Finds". 24 August 2023. Retrieved August 2024.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Why Top Of Marketing Funnel Should Be Top of Mind For CMOs". mediapost.com.