Draft:Teenoi Suki Shabu
| Company type | Public |
|---|---|
| Industry | Food |
| Founded | 2019 |
| Headquarters | 34/4 Pradit Manutham Road, Lat Phrao Subdistrict, Lat Phrao District, Bangkok 10230, Thailand |
Key people | Nuttamon Pisankitvanich |
Number of employees | ~2300 (2024) |
| Website | https://www.facebook.com/sukiteenoithailand/?locale=th_TH |
Suki Teenoi(Thai:สุกี้ตี๋น้อย) is a Thai restaurant chain specializing in affordable buffet-style suki. Founded in 2018 by Nuttamon Phisankitchawanit, Suki Teenoi became known for its affordable suki offerings, extended operating hours, and its choice of accessible locations.Within just three years, the chain expanded to 23 branches across Bangkok, According to strategyhours, the restaurant generated revenue of 499 million baht by 2023.[1]
Etymology
[edit]The name Suki Teenoi (สุกี้ตี๋น้อย) was selected for its simplicity and ease of recall, designed to be easy for customers to remember. In Thai, Suki refers to a popular style of hot pot, where diners cook various ingredients in a simmering broth at the table. This highlights the restaurant's focus on this beloved and interactive dining experience, a staple of Thai cuisine.[2]
Founder Nuttamon Phisankitchawanit selected the name not only to reflect the restaurant's culinary offering but also to honour her father’s influence on the business. Although her father does not bear the name "Tee" he is the youngest sibling in his family and was affectionately nicknamed "Tee," a common Thai nickname for the youngest or smallest member. He served as an important role model and guide in the early stages of the business. The term Teenoi, meaning "the little one" or "youngest sibling," symbolises both his support and influence, embodying a sense of care and mentorship.[2]
History
[edit]Suki Teenoi began as a family-operated business in a rental building located in Bang Khen, Bangkok, Thailand, under the ownership of Ms. Nuttamon Phisankitchawanit. The restaurant later expanded by opening a second branch in an old club, which has a large area with high ceilings, a lot of dining tables, and parking facilities.[3]
With the opening of this larger branch, The restaurant's décor has been noted for its design in reviews, contributing to its expansion. As a result, Suki Teenoi expanded to multiple branches across Bangkok.[3]
Founder
[edit]In 2018, Ms. Nutthamon founded "Suki Teenoi" after completing her bachelor's and master's degrees abroad, she began her career at the age of 22 as an entry-level employee responsible for managing luxury imported brands. After three years in her career, she realised that she wanted to open her own business.[3]
At that time, She developed an interest in entrepreneurship. She became particularly interested in the restaurant industry, as her family had previous experience in this field through their now-closed restaurant, “Ruen Pun Ya.” [3]
After consulting with her family, she decided to establish a restaurant model that would be easier to manage, both in terms of ingredients and personnel, with the goal of expanding the business across multiple locations. As a result, she chose to open a "suki" restaurant.[3]
Ingredient
[edit]Broth
[edit]Teenoi offers a variety of broth options to suit different preferences. These include the mala soup, a spicy broth, the “nam-dam soup”, their signature salty broth which is similar to sukiyaki soup, and a light clear soup for those who prefer a milder base.[4]
Meat and Seafood
[edit]Teenoi provides a selection of meats, including sliced beef, pork neck, chicken, and pork liver, as well as garnished minced pork. Seafood options include prawns, squid, mussels, etc., allowing diners to customize their meals with various protein choices.[4]
Fried Items
[edit]The menu includes items such as french fries, nuggets, and chicken pop.[4]
Vegetables
[edit]A variety of fresh vegetables is available at Teenoi, including Chinese cabbage, baby corn, carrots, mushrooms, seaweed, etc., which are sourced daily to maintain quality and enhance the suki experience.[4]
Price
[edit]Teenoi Suki offers different pricing for adults and children, with children under 90 cm dining for free. This pricing model is structured to accommodate a range of age groups and family needs.[5]
External links
[edit]- ^ Prawta (Jan 8, 2021). "สุกี้ตี๋น้อย การเปลี่ยนธุรกิจครอบครัวสู่ไอเดียสมัยใหม่". Strategy Hours. Retrieved Jan 8, 2021.
- ^ a b "4 ปี สุกี้ตี๋น้อย กับเคล็ดลับความสำเร็จยอดขายทะลุ 500 ล้าน - smeone เพิ่มโอกาสให้ SME ไทย". www.smeone.info. Retrieved 2024-11-06.
- ^ a b c d e "เส้นทาง 6 ปี 'เฟิร์น นัทธมน' สร้างธุรกิจ 'สุกี้ตี๋น้อย' ขึ้นทำเนียบอายุน้อยพันล้าน - Brand Buffet". 2023-12-26. Retrieved 2024-11-06.
- ^ a b c d Thpromotion (2024-03-22). "สุกี้ตี๋น้อย รวมโปร เมนูบุฟเฟต์ เนื้อออส บาร์เดี่ยว ราคา 219+ - THpromotion". THpromotion.com (in Thai). Retrieved 2024-11-06.
- ^ "สุกี้ตี๋น้อย ราคาและเมนู อัปเดต ปี 2567 - Sale Here". Salehere (in Thai). 2024-03-15. Retrieved 2024-11-06.