Draft:Suzanne Forlenza Lindbergh
| Submission declined on 8 November 2024 by CoconutOctopus (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
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Comment: This reads like a CV; Wikipedia is not the llace for that. I would strongly urge you not to write your own article on Wikipedia; if you are notable enough for inclusion then hopefully someone else will write one. CoconutOctopus talk 18:37, 8 November 2024 (UTC)
Suzanne Forlenza Lindbergh is a prominent technology executive with experience at leading global companies including Apple[1], AOL, Verizon Media, and Uber. Over the course of her career, she has held senior leadership roles in marketing, entertainment[2], and social media and is cited as the leader of 'influence marketing' in the tech space with her work creating and leading Apple's foray into Product Placement and Influencer/Celebrity marketing[3]
Career
[edit]Under her stewardship and working for Steve Jobs[4] at Apple, the practice of inserting Apple products into feature film and TV amassed billions of positive impressions for Apple, helping to cement it's cultural dominance, and was cited as one of it's unique brand 'secrets'[5] to establish Apple products with customers[6]. Her work included all placements[7] of all Apple products during her tenure into pop culture and entertainment including the Apple iMac, MacBook, Apple iPhone, Apple iPad - the famed "Modern Family" iPad episode where she strategized with show producer's to feature the new product at it's launch[8].
At AOL/Verizon media, Lindbergh created an experiential multi-channel global live streaming content brand and studio - The BUILD Studio[9] - a live event brand and platform for culture creators, celebrities, influencers, and newsmakers to tell their stories. Nominated for a Best Live Show Critic's Choice Award[10], the series was a 'big bet' by AOL/Verizon into Live Digital Entertainment[11]
Next, Lindbergh led organic social media for both the Uber and Postmates brands. In this role, she transformed content on Uber's handles to embrace authentic and scrappy content[12] approach that led to a dramatic increase in followers, engagement, and prominence in the digital space[13]. She led Uber's organic social footprint for three Super Bowl campaigns, including Uber's successful "Uber Don't Eats" effort in 2022[14]
References
[edit]- ^ "Suzanne Lindbergh on LinkedIn: #apple #thinkdifferent | 10 comments". www.linkedin.com. Retrieved 2024-11-08.
- ^ "Suzanne Lindbergh | Producer, Executive". IMDb. Retrieved 2024-11-08.
- ^ Taylor, Jack (2020-02-27). "The complicated, colourful history of Apple products in films". The Telegraph. ISSN 0307-1235. Retrieved 2024-11-08.
- ^ "Suzanne Lindbergh on LinkedIn: TBT - my iResume 😉 | 17 comments". www.linkedin.com. Retrieved 2024-11-08.
- ^ Stampler, Laura. "12 Excellent Examples Of How Apple Product Placements Rule Hollywood". Business Insider. Retrieved 2024-11-08.
- ^ Gardner, Eriq (2012-08-07). "Apple Products Shown in 30 Percent of Hollywood's Top Movies, for Free". The Hollywood Reporter. Retrieved 2024-11-08.
- ^ Westlake, Adam (2015-03-07). "Apple Tops Movie Product Placement List Of 2014". SlashGear. Retrieved 2024-11-08.
- ^ "Apple Expanding 'Buzz Marketing' Team Focused on Product Placement". MacRumors. 2014-05-02. Retrieved 2024-11-08.
- ^ "BUILD Series". YouTube. Retrieved 2024-11-08.
- ^ Hipes, Patrick (2019-05-06). "Critics' Choice Real TV Awards Unveils First Noms, Sets VH1 As TV Partner". Deadline. Retrieved 2024-11-08.
- ^ Spangler, Todd (2017-01-16). "AOL's Tim Armstrong Touts Live-Programming Push With New NYC Studio, as Yahoo Deal Hangs in Limbo". Variety. Retrieved 2024-11-08.
- ^ Dean Seddon (2023-01-11). Content Is Supposed To Be Scrappy. Retrieved 2024-11-08 – via YouTube.
- ^ The NOW Gen (2023-04-18). S2 Ep 142 Consumer engagement in a fast-paced world with Suzanne Lindbergh. Retrieved 2024-11-08 – via YouTube.
- ^ "Super Bowl 2022 - Uber Don't Eats via Special US - AdNews". www.adnews.com.au. Retrieved 2024-11-08.