Draft:Steel City Brand
| Submission declined on 11 September 2024 by Lemonaka (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
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| Submission declined on 28 July 2024 by Dan arndt (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Dan arndt 3 months ago. | |
| Submission declined on 25 May 2024 by Iwaqarhashmi (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Iwaqarhashmi 5 months ago. | |
Comment: Half of the source are not reliable or primary, you need better source for this article. -Lemonaka 11:21, 11 September 2024 (UTC)
- Comment: Fails WP:NCOMPANY. The Steel City website is a primary source and therefore not independent, neither are interviews or press releases by the brand. Dan arndt (talk) 23:59, 28 July 2024 (UTC)
Steel City is an apparel retailer based in Pittsburgh, Pennsylvania. It was founded in 2011 by Brandon and Carly Grbach.[1] The brand is best known for retailing graphic t-shirts based on Pittsburgh sports, landmarks, and history.
History
[edit]After dropping out of college in 2004[2], Pittsburgh graphic designer Brandon Grbach taught himself Adobe Photoshop and started designing t-shirts for a friend’s small business. When that business shut down, he and then-girlfriend Carly co-founded their own apparel brand in 2011 with Brandon helming design.[3] They named the brand Steel City, after the popular nickname given to the city of Pittsburgh.
In addition to e-commerce, Steel City apparel has been sold in-person at local events, trade shows, and craft fairs. The brand quickly gained popularity in Pittsburgh as well as U.S. cities with an industrial background; customers expressed interest in designs inspired by vintage sportswear and a blue collar aesthetic. In 2016, Steel City opened its first retail location in downtown Pittsburgh[4][5]. They currently operate three brick-and-mortar stores in the region.[6]
Partnerships
[edit]Steel City has sold apparel designed in partnership with high-profile Pennsylvania businesses and charities. Examples include Eat’n Park restaurant[7], Fred Rogers Productions[8], the Mario Lemieux Foundation, the Heyward House (founded by Pittsburgh Steelers defensive tackle Cameron Heyward), and Tree of Life synagogue (to raise funds following the 2018 terrorist attack that took place there).[9]
In 2016, Steel City gained national attention for their 'Pittsburgh Is Stronger Than Cancer' tees, which were created in partnership with Pittsburgh Steelers running back DeAngelo Williams and his foundation to raise awareness for breast cancer. After the NFL restricted Williams from wearing pink accessories outside of the month of October, Steel City created the t-shirt design and distributed them to the Steelers team. The t-shirts were sold to the public with all proceeds benefitting Williams' foundation, which provided free mammograms.[10] This partnership was particularly meaningful to Brandon Grbach, who had lost his grandmother to breast cancer[11]
References
[edit]- ^ Locklin, Kristy (2022-04-26). "Popular Pittsburgh clothing brand is opening Steel City Garage in Cranberry". NEXTpittsburgh. Retrieved 2024-09-11.
- ^ "How a college dropout turned CEO grew his savings into a seven-figure business". blog.dropbox.com. Retrieved 2024-05-25.[unreliable source?]
- ^ Waltz, Amanda (2017-01-24). "Steel City brings its vintage-inspired sports apparel to new Downtown store". NEXTpittsburgh. Retrieved 2024-09-11.
- ^ Waltz, Amanda (2017-01-24). "Steel City brings its vintage-inspired sports apparel to new Downtown store". NEXTpittsburgh. Retrieved 2024-09-01.
- ^ "Steel City apparel brand expands with Downtown store". Pittsburgh Post-Gazette. Retrieved 2024-07-28.
- ^ "Steel City to open third shop on Walnut Street in Shadyside". www.bizjournals.com. Retrieved 2024-09-11.
- ^ "Fashion find of the week: Eat'n Park holiday tree T-shirt by Steel City". Pittsburgh Post-Gazette. Retrieved 2024-07-28.
- ^ "It's a beautiful day in the neighborhood! There's a Mister Rogers clothing collection coming soon". Pittsburgh Post-Gazette. Retrieved 2024-07-28.
- ^ "Steel City unveils 'Broken Heart' shirt to raise money for Tree of Life Synagogue in wake of mass shooting". Pittsburgh Post-Gazette. Retrieved 2024-07-28.
- ^ "Steelers support DeAngelo Williams' pink T-shirt project for mammograms". ESPN.com. 2015-10-19. Retrieved 2024-09-01.
- ^ Cunningham, Lisa. "Pittsburgh T-shirt shop Steel City creates 'Pittsburgh Is Stronger Than Cancer' design to benefit DeAngelo Williams Foundation". Pittsburgh City Paper. Retrieved 2024-09-01.[non-primary source needed]