Draft:Site reputation abuse
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Note: an alternative title for this might be "Parasite SEO".
Abuse of site reputation
[edit]There has been sustained criticism of websites that have "lent" their site reputation to other companies for the purposes of advertising, often succeeding in making advertising content rank highly just by nature of it being hosted under their domain, a practice described by others as "site reputation abuse" or "parasite SEO".[1]
Google has describe the practice thus:
- "Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals".[2]
In 2024, Google issued a policy update titled "Updating our site reputation abuse policy" that described measures to counteract this.[3]
- ^ Sato, Mia (2024-11-19). "Google is further cracking down on sites publishing 'parasite SEO' content". The Verge. Retrieved 2024-11-20.
- ^ "Updating our site reputation abuse policy | Google Search Central Blog". Google for Developers. Retrieved 2024-11-20.
- ^ Purdy, Kevin (2024-11-20). "Google stops letting sites like Forbes rule search for "Best CBD Gummies"". Ars Technica. Retrieved 2024-11-20.