Draft:Orange Bang!, Inc.
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Last edited by Qwerfjkl (bot) (talk | contribs) 50 days ago. (Update) |
Orange Bang!, Inc., Inc. is a manufacturer of beverages and beverage equipment founded in 1971, and based in the Sylmar neighborhood of Los Angeles, California.[1]
Bang!
[edit]The company's primary product, and namesake, is Bang!, a frothy "whipped" fruit juice drink, made with milk and egg whites, which is available in orange, piña colada, and strawberry flavors. The product requires special equipment to dispense, which they also manufacture, sell, and maintain.[2][3]
Olé!
[edit]Olé! is a line of "Authentic Hispanic Drinks" (aguas frescas), available in Horchata, Jamaica (hibiscus), tamarind, melon, and watermelon flavors.
Corporate
[edit]Orange Bang! is not affiliated with Bang Energy.
In a lawsuit filed with Monster Beverage, Orange Bang! sued Bang Energy manufacturer Vital Pharmaceuticals for trademark infringement. Orange Bang previously sued Vital Pharmaceuticals in 2009, and the two companies settled the next year, with restrictions placed on Vital Pharmaceuticals' use of the Bang trademark, limited to "creatine-based" drinks and products sold exclusively at fitness venues such as gyms. The introduction of the "Bang Energy RTD" drink infringed on this settlement, as it contained "Super Creatine". The suit found that "Super Creatine" was not actually creatine, and did not raise the body's creatine levels. The trademark case was ruled in favor of Monster and Orange Bang by an arbitrator, with Vital Pharmaceuticals owing $175 million in damages.[4][5] Monster later won a false-advertising case regarding Bang's 'Super Creatine' supplement, and was awarded $293 million.[6]
See also
[edit]References
[edit]- ^ https://www.orangebang.com/about.html
- ^ https://www.orangebang.com/bang.html
- ^ https://www.orangebang.com/equipment.html
- ^ Brittain, Blake (2022-07-01). "Monster's blockbuster $175 mln trademark win against Bang Energy upheld". Reuters. Archived from the original on 2022-07-10. Retrieved 2022-07-10.
- ^ Wasel & Wasel Arbitrator Services Inc. - Abdulla Abuwasel (2022-07-04). "BANG for your Buck: Largest U.S. Trademark Verdict Upheld in USD 175 Million Arbitration". Lexology. Archived from the original on 2022-10-01. Retrieved 2022-07-10.
- ^ Brittain, Blake (2022-09-30). "Monster Energy wins $293 mln false-advertising verdict against rival Bang". Reuters. Archived from the original on 2022-10-01. Retrieved 2022-09-30.
External links
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