Draft:Okolele
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Okolele
OkoLele is an animated YouTube series known for its creative, comedic, and lighthearted content, catering to a niche audience within the global animation community. Launched on YouTube, the channel has garnered a dedicated fanbase and significant engagement, particularly in the Southeast Asian (SEA) market.
Overview YouTube Subscribers: 2.86 million Total YouTube Views: 3.5 billion Videos on Channel: 1,979 The channel is recognized for its consistent production and unique storytelling that appeals to children and young audiences.
Seasons and Production The OkoLele series is divided into multiple seasons and spin-offs:
OkoLele Seasons 1-5 Status: Funding secured; Season 5 in production. Format: 3-minute episodes, 20 episodes per season. Total Episodes: 100 episodes over 5 seasons.
OkoLele Seasons 6-10 Status: Seeking funding. Format: 3-minute episodes, 20 episodes per season. Total Episodes: 100 episodes over 5 seasons.
Season 1: Oko Lele
Total episodes : 20
Season 2 Oko Lele Too Wild Too Crazy
Total episodes : 20
Season 3 Oko Lele Into the Fantasy
Total episodes : 20
Season 4 Oko Lele At Stranger Tides
Total episodes : 20
Season 5 Oko Lele Apocalypse
Total episodes : 20
Season 6 Oko Lele Dragon Chronicles
Total episodes : 20
OkoLele Daily (Priority Project) Status: Funding secured; production has begun. Synopsis: A lighthearted glimpse into OkoLele’s daily life, featuring activities such as fishing, cooking, dancing, and playful adventures. Format: 1-minute episodes, 40 episodes per season. Release Rate: 2 episodes per week.
Expansion and Collaborations Gamification OkoLele is in the early stages of exploring opportunities to develop a mobile game and is actively seeking funding for this project.
Merchandise and Clothing Merchandise Platforms: Available via Salty Custom (web store), Lazada, Shopee, and Amazon. Clothing Collaborations: Open to partnership opportunities with relevant brands. Co-Marketing and Collaboration OkoLele is seeking collaborations for co-branding initiatives, particularly within the SEA market, focusing on shared values of creativity and audience engagement.
Social Media Presence OkoLele maintains a strong presence across various platforms:
YouTube: OkoLele Official Channel[1]
"OkoLele Facebook Page". Facebook. OkoLele. Retrieved 16 June 2024.
Instagram: @okolele_official
TikTok: @okoleleofficialtiktok[2]
YouTube Analytic[3]
Audience and Values OkoLele’s success stems from its ability to deliver fun, engaging animations that resonate with a broad audience. The team emphasizes creative storytelling, audience engagement, and co-marketing opportunities to enhance brand visibility.
Future Goals The channel aims to:
Expand into the SEA market. Integrate additional elements into the animation for creative partnerships. Collaborate on co-marketing and branding campaigns that share similar audience bases.
History of Oko Lele
2015 Oko Lele was first conceptualized and developed as an idea in 2015. In the same year, it won the Intellectual Property Creative Challenge (IPCC) organized by the Malaysia Digital Economy Corporation (MDEC), securing funding to produce its pilot episode.
2016 Oko Lele achieved further recognition by winning the Creative Industry Development Fund (CIDF) from the Malaysian Communications and Multimedia Commission (MCMC). This success allowed the production of Season 1 to commence.
2017 Oko Lele attended MIPCOM in Cannes, France, a leading global entertainment content market. During the event, the series successfully partnered with Kedoo Entertainment, which became its multi-channel network (MCN) and distributor.
2019 Oko Lele secured funding from MAC3 MDEC to produce Seasons 2 and 3.
2020 By 2020, Oko Lele reached a major milestone, amassing 100,000 subscribers on its YouTube channel.
2021 Oko Lele experienced exponential growth, reaching 1 million subscribers. The collaboration with Kedoo Entertainment continued for the distribution of Seasons 2 and 3.
2022 Production for Season 4 began.
2023 Oko Lele continued its success, with the production of Season 5 underway. By this time, the channel amassed 3 million subscribers and surpassed 3 billion views globally.
2024 Plans for Season 6 were announced, marking the next phase of production and commercialization efforts.
2025 Oko Lele is expected to release Season 6, expanding its content library and audience reach further.
References
[edit]- ^ https://www.youtube.com/c/OkoLeleOfficialchannel
- ^ https://www.tiktok.com/@okoleleofficialtiktok?lang=en
- ^ https://socialblade.com/youtube/channel/UC_sDaeiUkyiyoYqgV2lIKew
- ^ Animation Okolele shines in Annency Festival https://vsdaily.com/malaysia-shines-at-annecy-festival-with-groundbreaking-animation-achievements-and-strategic-partnerships/
- ^ Okolele Popular on YouTube https://news.monsta.com/monsta-channels-oko-lele-animation-is-popular-on-youtube/
- ^ https://www.europeananimationjournal.com/2024/07/30/oko-lele-and-the-world-of-metal-brain-studio/
- ^ https://thesun.my/business-news/digital-content-grant-a-boost-for-digital-content-creators-DD9423603
- ^ https://kidscreen.com/2016/11/07/26-new-toons-make-way-for-asian-animation-summit/
- ^ https://mdec.my/media-release/news-press-release/337/MDEC-LEADS-MALAYSIAN-ANIMATION-INDUSTRY-PLAYERS-AT-THE-ANNECY-INTERNATIONAL-ANIMATION-FILM-FESTIVAL
- ^ https://www.linkedin.com/posts/kraftee_washablecrayons-motherhood-montessori-activity-7182921633131630592-ecNX
- ^ https://mdec.my/industrycatalogue/companies/1516/Metal-Brain-Studio-Sdn-Bhd