Draft:Mob (brand)

Mob
Formerly	Mob Kitchen
Type of site	Recipe
URL	https://www.mob.co.uk/

Submission declined on 6 December 2024 by Idoghor Melody (talk).

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Declined by Idoghor Melody 12 days ago. Last edited by Idoghor Melody 12 days ago. Reviewer: Inform author.

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Submission declined on 6 December 2024 by Ibjaja055 (talk).

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

in-depth (not just brief mentions about the subject or routine announcements)
reliable
secondary
strictly independent of the subject

Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.

Declined by Ibjaja055 12 days ago.

Mob, formerly known as Mob Kitchen until 2021,^[1] is an online food media brand, consisting of a website, app, books, and live events.

The company was founded in 2016 by CEO Ben Lebus,^[2] who wanted to help students improve their cooking abilities.^[3] Lebus began by publishing recipe video content on social media, where the brand's popularity grew rapidly.

The first book, titled Mob Kitchen, was released in 2018, and included recipes which could feed a family for under £10. Seven more books have been released since across a variety of recipe categories, including Mob Veggie for vegetarian recipes and Mob 6 for recipes with six ingredients.

A website was launched in 2020, where all Mob recipe and video content is published.

Mob has built partnerships with a wide range of brands, working commercially with Sainsbury's, Coop, Heinz amongst others.

In 2024, Mob teamed up with Disney to create a food truck celebrating the release of the third season of The Bear.^[4]

References

^ Williams, Megan (2021-11-01). "Mob's rebrand puts the character back in food". Creative Review. Retrieved 2024-12-06.
^ Heathman, Amelia (2018-09-07). "Mob Kitchen's Ben Lebus on launching a social food empire & cookbook". The Standard. Retrieved 2024-12-06.
^ "MOB Kitchen | Case study | Flokk UK". www.flokk.com. Retrieved 2024-12-06.
^ Pandey, Vaishnavi (2024-06-21). "London Is Getting A New Food Truck Inspired By 'The Bear'". Secret London. Retrieved 2024-12-06.

[1] Williams, Megan (2021-11-01). "Mob's rebrand puts the character back in food". Creative Review. Retrieved 2024-12-06.

[2] Heathman, Amelia (2018-09-07). "Mob Kitchen's Ben Lebus on launching a social food empire & cookbook". The Standard. Retrieved 2024-12-06.

[3] "MOB Kitchen | Case study | Flokk UK". www.flokk.com. Retrieved 2024-12-06.

[4] Pandey, Vaishnavi (2024-06-21). "London Is Getting A New Food Truck Inspired By 'The Bear'". Secret London. Retrieved 2024-12-06.

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