Draft:Melissa Geurts
| Submission declined on 23 November 2024 by Star Mississippi (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Comment: We need sources about Guerts, not Good Housekeeping nor those written by her. Star Mississippi 00:43, 23 November 2024 (UTC)
Melissa Geurts | |
|---|---|
 Melissa Geurts, Group Creative Director at Good Housekeeping | |
| Born | Oshawa, Ontario, Canada |
| Nationality | Canadian |
| Alma mater | Durham College |
| Occupation | Creative Director |
| Employer | Good Housekeeping |
Melissa Geurts is a Canadian-born Creative Director based in the United States. She currently serves as the Group Creative Director at Good Housekeeping magazine, where she oversees visual storytelling, brand evolution, and digital transformation initiatives.
Early Life and Education
[edit]Geurts was born and raised in Oshawa, Ontario, Canada. She studied graphic design at Durham College, graduating in 2008. Geurts has been recognized as a distinguished alumna of Durham College and has served on the Advisory Board for the college's Graphic Design program.[1]
Career
[edit]Early Career
[edit]Geurts began her career at Style at Home magazine, where her work was featured in a small-space cocktail party design article.[2]
In 2013, she joined Chatelaine magazine as Design Director. During her tenure, she modernized the magazine's visual identity and led several editorial projects focusing on lifestyle and home design.[3]
Good Housekeeping
[edit]In 2014, Geurts joined Good Housekeeping as Creative Director and was later promoted to Group Creative Director. Her work has been integral to the magazine's visual transformation and success.
Geurts led the magazine to record affiliate revenues, utilizing data-driven content strategies and engaging editorial projects.[4][5] She oversaw initiatives such as the This Is Us-themed digital issue, which used audience insights to create shareable and impactful content.[6]
Geurts directed the Kitchen of the Future project, praised as "the future of content marketing."[7] Additionally, she helped integrate visual recipes for Amazon Alexa on Echo devices, an innovation that bridged editorial content with smart home technology.[8]
She led creative efforts for the magazine's 115th anniversary, including commemorative campaigns celebrating the Good Housekeeping Seal.[9]
Geurts designed Good Housekeeping's pop-up shop, bringing the magazine's trusted recommendations to life through an immersive retail experience.[10]
Writing Contributions
[edit]Geurts has written several articles for Good Housekeeping, blending her creative direction with editorial insights. Notable examples include "I Tried the Scandinavian Sleep Method," a personal story and high-performing digital article focused on health and wellness.[11]
Awards and Recognition
[edit]Good Housekeeping was nominated for General Excellence by the American Society of Magazine Editors (ASME) in 2023 under Geurts' creative leadership.[12]
Her work has been featured in the Society of Publication Designers' Cover of the Day multiple times, including in 2017, 2019, and 2024.[13]
Her cover design work has been recognized by leading industry figures, including being featured among "Top Art Directors' Favorite Magazine Covers" by Garcia Media in 2019.[14]
A photograph of Linda Rodin, directed by Geurts for Good Housekeeping's first annual Awesome Women Awards and shot by Stephanie Diani, was selected as a winner by American Illustration-American Photography (AI-AP) in 2016.[15]
Professional Activities
[edit]Geurts actively contributes to the publishing industry. She has been interviewed as a design leader by the Society of Publication Designers, discussing her approach to visual storytelling and team leadership.[16]
She has served as a judge for the American Society of Magazine Editors (ASME), the National Magazine Awards in Canada, and the ADC Awards.[17][18]
References
[edit]- ^ "Durham College Alumni Newsletter". Durham College. Retrieved 2024-11-22.
- ^ "Small Space Cocktail Party". Style at Home. Retrieved 2024-11-22.
- ^ "What Our Design Director Melissa Geurts Wants Now". Chatelaine. Retrieved 2024-11-22.
- ^ "Hearst's Good Housekeeping Boasts Record Affiliate Revenues". Adweek. Retrieved 2024-11-22.
- ^ "Good Housekeeping Discusses Revamp". Adweek. Retrieved 2024-11-22.
- ^ "Good Housekeeping Used Data to Create Its This Is Us-Themed Digital Issue". Adweek. Retrieved 2024-11-22.
- ^ "Good Housekeeping's Kitchen of the Future Could Also Be the Future of Content Marketing". Adweek. Retrieved 2024-11-22.
- ^ "Good Housekeeping Adds Recipes to Amazon Echo Devices". Adweek. Retrieved 2024-11-22.
- ^ "Good Housekeeping Celebrates 115th Anniversary of Iconic Good Housekeeping Seal". PR Newswire. Retrieved 2024-11-22.
- ^ "Good Housekeeping Is Launching a Pop-Up Shop". Adweek. Retrieved 2024-11-22.
- ^ "I Tried the Scandinavian Sleep Method". Good Housekeeping. Retrieved 2024-11-22.
- ^ "ASME 2023 Finalists". ASME. Retrieved 2024-11-22.
- ^ "SPD Cover of the Day 2024". SPD. Retrieved 2024-11-22.
- ^ "The Top Art Directors Pick Their Fave Magazine Covers". Garcia Media. Retrieved 2024-11-22.
- ^ "AI-AP Slideshow - Stephanie Diani for Good Housekeeping". AI-AP. Retrieved 2024-11-22.
- ^ "One Good Housekeeping: Interview with Melissa Geurts". Society of Publication Designers. Retrieved 2024-11-22.
- ^ "The 2019 National Magazine Awards Jury". NMA. Retrieved 2024-11-22.
- ^ "ADC Awards - Judge Profile: Melissa Geurts". ADC Awards. Retrieved 2024-11-22.
External links
[edit]Category:Canadian creative directors Category:Good Housekeeping Category:Durham College alumni Category:Living people Category:People from Oshawa